Global Tahini Market Size, Share, Opportunities, And Trends By Product (Paste & Spreads, Sauces & Dips, Halva & Other Sweets), By Distribution Channel (Modern Retail, Conventional Retail), And By Geography - Forecasts From 2024 To 2029

The global tahini market is expected to grow at a steady pace during the forecasted period of 2024-2029. 

Tahini, also known as Tahina, is made from hulled, toasted and ground sesame seeds. It is most commonly used in North African, Iranian, Turkish, Greek and Middle Eastern cuisines. It is made up of three ingredients, which include hulled sesame seeds, oil, and salt. Tahini is a major ingredient for many food products, which include dips like hummus and baba ghanoush, sprinklings for felafels, and a paste for shawarmas and vegetables. Tahini has uses in sweets as well, which includes halva, a sesame-based confection with a crumbly texture but fudgy insides. Sesame seeds act as a main ingredient for the production of Tahini. Sesame seeds are tiny, oil-rich seeds that grow in pods and have been used in medicine for more than a thousand years. It boasts health benefits such as protection against heart disease, diabetes, and arthritis. They are known for being a good source of fibre, can lower cholesterol and triglycerides, nutrition, help lower blood pressure, support healthy bones, reduce inflammation, and are a good source of vitamin B. They also aid in blood cell formation, aid in the control of blood sugar, are rich in antioxidants, support the immune system, support thyroid health and prove to be a healthy diet choice. Since sesame seeds are a part of Tahini, tahini will provide as many health benefits as sesame seeds and will provide exquisite taste and flavour to the food product.

Introduction:

Tahini is a core ingredient in a variety of food products, which includes several Middle Eastern delicacies like hummus, shawarma, felafels, and many others. Tahini is a good source of protein and various other minerals like magnesium, phosphorous, iron and calcium. It is also said to contain a huge number of calories and fat. Since tahini is made from sesame seeds, it contains several health benefits, which include anti-inflammatory effects and improved heart health.

Market Drivers:

• Gaining traction of health and wellness benefits: Tahini is a by-product of hulled, ground and toasted sesame seeds. Sesame seeds are known for containing a good source of vitamins, fibre, protein and fat, and help the body absorb the fat-soluble phytonutrients in greens. They also contain anti-cancer compounds known as lignans, which reduce the occurrence of breast cancer. Sesame seeds are also proven to contain anti-inflammatory compounds, which have been found to decrease pain levels from osteoarthritis. Sesame Seeds have also been proven to be a good source of phytosterols. Phytosterols maximize cholesterol reduction and reduce the risk of heart diseases, lower blood pressure, and lower heart stroke and heart attack risk by five per cent.  Due to the increasing health consciousness among individuals worldwide, the tahini market is expected to witness a significant impact during the forecasted period.
• Increase in tourism for the Middle East: Tourism is one of the most common growths driven when it comes to food culture. As per the UNWTO tourism dashboard (Global and regional tourism results, arrivals (annual)), international tourist arrivals were at an increasing pace during 2022, which accounted for 965 million arrivals. Tourism includes exploration of the food and culture of the destination, which boosts the growth of food culture all over the world. The majority of the food products from the Middle East use tahini as a major ingredient. As tourism increases in the Middle Eastern region, it will have a significant impact on the Tahini market as well.

Key Players:

• Haitoglou Bros SA:  A Greek food processing and manufacturing company that started as a halva producer and expanded to include tahini and other confectionary products as well.
• Prince Tahini: One of the largest tahini manufacturers in the Middle East, with the sole focus on the production of premium quality tahini paste. Their most known products include Tahini, silane and sesame sauce, which are perfect for enhancing the flavour of fruitcakes or pancakes.
• Al Wadi Al Akhdar: A Lebanese food brand that has a wide product range of 150 products in 15 food categories and has a presence in more than 25 countries.

Regional Analysis:

The Middle East & and Africa region is expected to witness significant growth during the forecasted period of 2024 – 2029. The major factor that results in the growth of the market is that tahini is one of the core ingredients in the majority of Arabic cuisines, such as hummus, baba ghanoush, felafel pitas, shawarmas and many others. Another factor that can propel the growth of the tahini market is the increase in tourism to the Middle Eastern countries. Tourism was found to be increasing at a rapid rate from 2020 – 2022 in the United Nations World Tourism Organization tourism dashboard. As tourism rates increase, the number of people who are exposed to different Arabic cuisines increases. This, in turn, can increase demand for Arabic cuisines and impact the growth of the Tahini market worldwide.

Market Developments:

• March 2022: Secret Foods, a premium tahini finishing sauces maker, announced a partnership with Save-on-Food, which will provide exposure to Secret Foods products across British Columbia, Alberta, Saskatchewan and Manitoba. This provided the necessary growth for the company and allowed it to expand into the European region.
• June 2021: U.S.-based plant butter brand NuttZo announced the launch of a dip which is a five-seed butter with Tahini fusion under the name of NuttZo Organic Five-Seed Tahini Fusion. This product is a blend of organic sesame, sunflower, pumpkin, flax and chia.

Segmentation:

• By Product:
  • Paste & Spreads
  • Sauces & Dips
  • Halva & Other Sweets
• By Distribution Channel:
  • Modern Retail
  • Conventional Retail
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others