Gluten-Free Beverages Market Size, Share, Opportunities, And Trends By Product (Alcoholic Beverage (Fermented, Distilled, Others), Non-alcoholic Beverage (Carbonated, Non-carbonated)), By Distribution Channel (Health Stores, Convenience Stores, Supermarket/Hypermarket, Online Retailers, Others), And By Geography - Forecasts From 2023 To 2028

Gluten-free beverages are the type of drinks that rigorously avoids gluten, which is a protein combination found in wheat, barley, rye, and oats. The majority of beverages, such as juices, sodas, and sports drinks, are gluten-free, but some alcoholic beverages, including beer, and malt beverages like whisky, and ales, may contain gluten.  Alcoholic beverages, such as distilled liquors and hard ciders, are gluten-free as well. However, some wines, such as dessert wines and those manufactured from barley malt, such as bottled wine coolers, contain a hazardous level of gluten. The market for gluten-free beverages is categorised into various segments, including the product, distribution channels and geographical regions.

Gluten-free beverages are becoming more popular due to the growing number of people suffering from celiac disease and gluten allergies. Gluten consumption can also adversely affect people with gluten allergies, autism, ADHD, multiple sclerosis, and IBS. As a result of the increased demand for gluten-free drinks, they are widely available in nutritional shops and pharmacies to being available in grocery stores. Increasing awareness regarding one’s health has led to a massive consumer shift towards a gluten-free diet which is progressing the market demand even further. A recent study conducted by the University of Nebraska shows that 20 per cent of the American population follows a gluten-free diet.  Growing demand for gluten-free products by millennial and GenZ demographic groups is also spurring market growth during the analysis period.  According to recent estimates nearly 50 per cent of the millennial population have tried gluten-free products at least once in their lifetime.

However, high prices as compared to other drinks and high and volatile prices of raw materials obstruct the growth of the global market for gluten-free beverages during the projection period. Continuous product innovation and launched in new and exciting flavour profiles, especially in the alcoholic beverage segment are providing new opportunities for key market players.

During the anticipation period, the growing cases of gluten-related allergies will support the growth of the global gluten-free beverages market.

Gluten intolerance is a medical condition where a person is unable to digest gluten and becomes ill as a result. Symptoms of gluten intolerance include fatigue, anxiety, diarrhoea, joint pain, bloating, gas, abdominal pain etc. According to CDC, nearly, 6 per cent of the American population is gluten intolerant.  Another medical disorder caused by gluten consumption is celiac disease. Celiac disease is an autoimmune ailment in which the patient's immune system destroys the small intestinal lining in reaction to gluten ingestion, resulting in malnutrition and other medical complications. The gluten-free diet is the only method to treat celiac disease. According to the official data, nearly 2 million Americans suffer from celiac disease and 20 to 30 per cent of the population have a risk of developing celiac disease. The rising incidents of gluten allergies and celiac disease have led to growing demand for gluten-free products which is estimated to propel market demand even further.  According to CDC, nearly 25 per cent of people in the US follow a strict gluten-free diet.

During the forecast period, North America is anticipated to hold a significant share of the global gluten-free beverages market.

North America region is anticipated to hold a significant market share in gluten-free beverages. This region will experience rapid expansion throughout the projection period due to the rising prevalence of gluten-related allergies among the North American population. Almost 6 per cent of people in The United States suffer from gluten intolerance. Gluten-free beverages are in high demand in markets such as the United States and Canada. This region's market is also expanding as a result of the growing millennial population. This region's market is expanding due to reasons such as changing eating habits and rising demand for healthy beverages. Growing demand for gluten-free products in countries such as the United States is also propelling regional market demand. According to the official data 23 per cent of buy gluten-free products.  In addition, the prevalence of key market players such as Coco Cola Company, PepsiCo, DSM and others also spurs the growth of gluten-free beverages in this region. The region is also experiencing various launched from niche brands with speciality products and giving tough competition to bigger well-established brands. Prime markets in the Asia Pacific region are India, Japan, South Korea, China, Indonesia, Taiwan and Thailand.

Market Key Developments

• In March 2023, the Worcester brewery called Wormtown Brewery unveiled its new line of alcoholic drinks.  SHOOK beverages are created from fermented cane sugar and fruit juice. They're powerful and gluten-free, with an ABV of 8 per cent. The first two flavours, Mai Tai and Cape Codder, are cocktail-inspired. SHOOK will be available in four-packs of 16-ounce cans at the taproom and across the New England market. Polar Park will also have the beverage available.
• In March 2021, Arctic Blue Beverages released its Arctic Blue Oat, a vegan and gluten-free liqueur created from organic Finnish oats. Unlike traditional oat beverages sold in grocery stores, the new beverage, which claims to be the world's first gin-based oat liqueur, has simply water and oats and no additives.
• In May 2019, In Kashmir, OMG juice, a new bottled sugarcane juice with no added sugar, has been introduced. OMG or Oh My Ganna Juices are the first bottled sugarcane juices that have no added sugar, no chemical preservatives, and are gluten-free.

Segmentation:

• By Product
  • Alcoholic beverage
    • Fermented
    • Distilled
    • Others
  • Non-alcoholic beverage
    • Carbonated
    • Non-carbonated
• By Distribution Channel
  • Health stores
  • Convenience Stores
  • Supermarket/Hypermarket
  • Online retailers
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others