India Hand Sanitizer Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product (Gel, Form, Spray, Others), By Capacity (Less Than 100ml, More Than 100ml), By Distribution Channel (Online, Offline (Departmental Store, Pharmacy Store, Others)), And By Cities - Forecasts From 2022 To 2027

The Indian hand sanitizer market is estimated to grow at a CAGR of 8.05% to reach a market size of US$39.710 million in 2027 from US$23.100 million in 2020.

Sanitizers are used to decrease infectious agents on the hands and, with the increasing awareness about health hygiene, the market is expected to witness substantial growth. Growing inclination toward health and wellness coupled with rising personal healthcare expenditure is expected to drive the growth of the market during the forecast period. In addition, increasing demand for convenience products, rapid urbanization and modernization, and a rising need for germ protection are further triggering the demand for hand sanitizer in the country. Furthermore, the expansion of the e-retailing business in the country and increasing investment by giants like Amazon and Wal-Mart also propel the market growth opportunities for hand sanitizer businesses in the country.  However, the market's reliance on FMCG products such as detergents and personal soaps is expected to stymie growth in the coming years.

Increasing healthcare spending is driving the market.

According to the Organisation for Economic Co-operation and Development data, per capita healthcare spending in the country has increased from US$163.5 in 2012 to nearly US$225 by the end of 2018. Favourable government measures are also opening the way for new players to enter the market, which has huge potential. For instance, the government of India is aiming to increase healthcare spending to 3% of the GDP by the end of 2022.

Over the projected period, the offline channel is anticipated to hold a greater share.

Due to consumer attitudes toward traditional shopping and the channels' capacity to draw the largest number of customers seeking convenience and a greater choice of product ranges, hypermarkets/supermarkets and drugstores dominate the sector by distribution channel. Additionally, during the projected period, the online segment is expected to establish itself as a reliable source of income. Manufacturers are being compelled to reorient their retail strategy because of India's e-commerce platforms' promising growth.

Over the projected period, the gel-based hand sanitizer sector is anticipated to grow.

Since gel sanitizers often have a light, watery formulation and are therefore spreadable, they can easily penetrate the skin to destroy the majority of bacteria. The convenience of getting these antiseptic medicines and the increased accessibility to them will increase the demand in the anticipated period. For instance, the debut of a new line of hand sanitizer gel that is 100 percent natural and contains a blend of natural ingredients including aloe vera, and Tulsi, and has anti-bacterial qualities was announced by Medimix, the flagship brand owned by AVA Group, in March 2021.

Recent Developments

• In April 2022, Just Human expanded its product line and introduced the first shimmer hand sanitizer in the world. This innovative product elevates standard hand sanitizers by fusing skincare and beauty because it is gold iridescent and leaves the skin with a revitalizing and natural glow.
• ITC introduced Savlon moisturizing sanitizer in March 2021 in response to market demand for products that avoid dryness after use.

COVID-19 Impact

COVID-19 has had a positive impact on the Indian market.  The World Health Organization (WHO) has advised regular handwashing and self-prevention using hand sanitizers due to the unexpected increase in COVID-19 infections. The virus has been responsible for an increasing number of fatalities, which has further generated a fearful reaction from customers and increased the emphasis on hand hygiene as a defence against infection. Additionally, the government of India's Swachh Bharat Mission and numerous other campaigns by private organizations that call for the distribution of hand sanitizers in public places like hospitals, shopping centres, and educational institutions have had a positive effect on the demand for the product.

Segmentation:

• By Product
  • Gel
  • Foam
  • Spray
  • Others
• By Capacity
  • Less than 100ml
  • More than 100ml
• By Distribution Channel
  • Online
  • Offline
    • Departmental Store
    • Pharmacy Store
    • Others
• By Cities
  • New Delhi
  • Mumbai
  • Chennai
  • Bangalore
  • Kolkata
  • Others