Japan avocado market is valued at US$217.965 million in 2019. The need for avocado is mainly met by fresh fruit imports which were to the tune of 1.62 million MT in 2017 and during the last 5 years, the range of the annual fresh fruit import to Japan was from 1.55 million MT to 1.65 million MT. In 2017, the amount of total imports of fresh fruit to Japan was in the order of US$ 2.14 billion. Among the main fruits imported to Japan was avocado which accounted for 9.6%. With over 90% import share (in volume and value), the primary supplier of avocado to Jopan is Mexico. Moreover, exports from Mexico to Japan during 2019-2020 accounted for 66,150 tons an increase from 59,677 tons registered during 2017-2018, which is an increase of 10.84 %. However, in recent times there has been an increasing inclination towards sweet and easy-to-peel fruits like bananas among fruit options which has the potential to impact the Japan avocado market. Further with the increasing trend of direct purchase by retailers to skip intermediaries. Moreover, with the reported expansion of fresh produce retailers the market for avocado in the nations is expected to witness promising growth. Besides avocados from Mexico, the demand of avocado was also responded to by Colombian Hass avocados which were reportedly exported by Westfalia Fruit Colombia (WFC) to Yokohama, Japan as reported in March 2020. Thus, the aforementioned can be conclusively delineated that the avocado market in Japan is expected to witness robust growth during the forecast period.