Japan Vegan Cheese Market is projected to grow at a CAGR of 4.92% to reach US$180.453 million by 2025, from US$135.274 million in 2019. The factors that are driving the vegan trends in japan are akin to those which are driving the market globally. They are namely governed by the preference for plant-based protein and concern about the environment as well as the need for guilt-free indulgence. Another factor that has added momentum to product innovation is the consideration of the Japanese Governments to accommodate the preferences of foreigners who do not eat meat or fish and vegans who do not eat eggs or dairy products can enjoy sightseeing in Japan with peace of mind. In light of the above legislators of the ruling and opposition parties in November 2020, established a parliamentary group to consider how vegetarians and vegans visiting Japan from abroad can enjoy their stay without worrying about food. This initiative comes as a response to meet the dietary requirement of an increasing number of vegetarian and vegan tourists as well as make the Japanese food and beverage industry more vegan friendly among others. Besides cheese is considered as one of the top ten growth food products besides other mainstays that comprise animal products and vegetables, among others. With an estimated growth of 3% in the well-performing Japanese retail sector where demand for cheese is strong [Source: USDA], this staple has also evolved into vegan variants driven by factors mentioned earlier.
Reaffirming with the aforementioned the following are certain developments pertaining to vegan cheese space in Japan, which indicates a robust growth of Japan vegan cheese market.In September 2020, IKEA in Japan has announced the addition of seven plant-based dishes in its menu across the country which includes Veggie dogs with a plant-based cheese sauce. Product innovation has been also exampled by the development of a unique method of making fermented vegan cheese which has been monikered as Beyond Tofu by Gunman prefecture-based tofu companySagamiya Food which has been around for the past 60 years. The vegan cheese has been reported to have an authentic, cheesy flavor and can be melted or grated and has been derived from fermenting low-fat soy milk. Conversely, in November 2019, reportedly the first-ever vegan convenience store & family restaurant “VEGAN STORE”, which offers all vegetable products, was reported to be unveiled in Asakusa, Taito-ku, Tokyo to cater to the growing vegan trend which was then expected to be bolstered because 2020 Tokyo Olympics was on the horizon as well as to expand nationwide. The store is reported to offer vegan cheese among other hot and cold vegan offerings. Earlier in June 2019, it was reported that the world's first rice-derived cheese substitute "Brown Rice Cheese" has developed by Mochi Cream Japan, a company that is known to develop mochi ice cream and Daifuku, and subsequently commercializes. Another development that was announced by in May 2020 by FUJI OIL HOLDINGS INC. a company that is recognized for more than 50 years’ experience in providing advanced plant-based food solutions to the global food industry is the formation of a consortium wherein FUJI OIL HOLDINGS INC. was reported to joined NIZO, HAS, Bel- Leerdammer and Daiya Foods, to contribute specialist knowledge and pilot facilities aimed at producing cheese alternatives that utilize plant proteins to achieve qualities and characteristics similar to dairy cheese.