L-Theanine Extract Market Size, Share, Opportunities, And Trends By Application (Food And Beverage, Healthcare, Pharmaceutical), By Type (Capsule, Powder, Liquid), By End-user (Individuals, Industrial), And By Geography - Forecasts From 2023 To 2028

The L-Theanine extract market is projected to show steady growth during the forecast period.

L-Theanine, classified as an amino acid, exerts its influence on certain brain chemicals such as serotonin, dopamine, and cortisol. These chemicals play pivotal roles in regulating mood, sleep, emotion, and stress response, respectively. L-Theanine can be sourced from various outlets, including green tea, black tea, certain mushrooms, and supplements. These supplements are available in various forms such as extracts, powders, capsules, and liquids.

Within the L-Theanine extract market, the product finds applications in diverse sectors. In the food and beverage industry, it serves as an ingredient, while in healthcare and pharmaceuticals, it holds the potential for its impact on mood and stress management.

The market further classifies L-Theanine extracts based on types, where capsules, powders, and liquids emerge as prominent forms, each catering to different consumer preferences. Additionally, L-Theanine extracts vary in terms of production methods, including chemical synthesis, microbial fermentation, and tea extraction, as well as purity levels. The L-Theanine extract market is also segmented into end-users, categorizing them into individuals and industrial applications. This comprehensive segmentation reflects the versatility and widespread usage of L-Theanine, highlighting its relevance across various sectors and consumer groups.

Market Drivers

• Growing awareness of the significance of L Theanine extracts

Numerous studies have indicated that L-theanine offers potential benefits in promoting relaxation before bedtime, facilitating easier sleep onset, and enhancing overall sleep quality. In alignment with these findings, the World Health Organization (WHO) reports that an estimated 3.8% of the global population experiences depression, with 5% of adults affected, distinguishing between 4% of men and 6% of women, along with 5.7% of adults older than 60 years. To highlight the significance of mental health, October 10 is observed as World Mental Health Day. 

This compound is recognized for its stress-reducing properties, contributing to a sense of calmness, and the consequent relaxation effect may lead to a lowered heart rate. Marketed under names such as "Tension Management," L-theanine is commonly utilized for mitigating stress and symptoms akin to anxiety.

L-theanine's known benefits and uses extending to relaxation, enhanced focus, cognitive improvement, stress reduction, and sleep enhancement positioned it as a versatile compound. L-theanine's potential applications align with addressing mental health concerns.

• Demand from growing economies

In developing regions, the financial capacity for spending on health-enhancing products has notably increased. Economies such as India and China are experiencing significant growth, as reflected in their GDP per capita. In India, the GDP per capita at current prices is 9.18 thousand international dollars per capita. In China, the GDP stands at 23.31 thousand international dollars per capita based on purchasing power parity.

Amidst this economic growth, consumers in these emerging markets are demonstrating a keen interest in products that not only offer a pleasant taste but also deliver health benefits. L-theanine, recognized for its health-promoting properties, is now finding its way into various product categories. These include energy drinks, relaxation beverages, sports nutrition products, and functional foods.

As individuals increasingly prioritize health and wellness, there is a heightened demand for products that not only cater to taste preferences but also contribute to overall well-being. The inclusion of L-theanine in such products aligns with this trend, suggesting a rising demand for L-theanine-infused products in these dynamic and expanding markets.

Market Restraints

• Lack of widespread consumer awareness

Despite the increasing popularity of L-theanine, it remains less familiar compared to more widely recognized supplements such as vitamins and minerals. To bridge this awareness gap, educational and marketing efforts are essential. Promoting the benefits of L-theanine as a mood enhancer, stress management tool, blood pressure regulator, and supporter of cognitive functions like memory and thinking skills is crucial.

It is important to convey information about the appropriate daily dosage for optimal usage. Some companies are incorporating descriptions like L-theanine's action involves the modulation of neurotransmitters, which in turn reduces neuronal excitability. This modulation facilitates the promotion of a calm and focused mental state. By giving this knowledge, individuals can make informed decisions about incorporating L-theanine into their health and wellness routines.

The L theanine extracts market by type is segmented into capsule, powder, and liquid

The L-Theanine extracts market, categorized by type, is divided into three main segments: capsules, powder, and liquid. Powder is favored for its versatility, ease of mixing, and precise dosage control, making it a cost-effective choice. Capsules provide convenience with pre-measured doses, appealing to consumers who prioritize portability and simplicity in their supplementation. The liquid form is known for its rapid absorption and ease of swallowing, particularly beneficial for individuals facing challenges with capsules or powders.

North America is anticipated to hold a significant share of the L Theanine Market.

North America will hold a notable share of the L-Theanine extracts market. This projection is driven by several factors contributing to the region's growth. This includes an increasing awareness of stress and anxiety, as well as the growing popularity of functional foods and beverages.  

L-Theanine, known for its potential to induce a sense of relaxation without inducing drowsiness, has gained recognition for promoting healthy cellular function and mitigating feelings of stress and anxiety. According to the data from the National Survey on Drug Use and Health in 2021, it is revealed that an estimated 21.0 million adults in the United States experienced at least one major depressive episode, accounting for 8.3% of all U.S. adults. Research indicates that L-Theanine contributes to feelings of relaxation by reducing a person's resting heart rate, potentially uplifting mood. This aligns with the increasing demand for L-theanine in the North American population. The benefits of L-theanine in promoting relaxation and alleviating stress will reflect a growing trend in the region.

Market Developments

• June 2023- Bigelow Tea introduced three new flavors. Renowned as the national market leader, producing an impressive two billion tea bags each year, the new additions to their lineup included Peak Energy™ Black Tea enriched with extra L-Theanine and Caffeine, Whispering Wildflowers™ Herbal Tea featuring L-Theanine, and Ginger Honey Herbal Tea enhanced with Zinc.
• March 2023 - GURU Organic Energy launched its latest innovation, GURU Theanine Fruit Punch, representing a noteworthy addition. The beverage, known for its impactful formulation, derived its potency from the inclusion of theanine—an amino acid naturally present in green tea. The combination of theanine with caffeine was a key feature, enhancing brain function and elevating focus and mental performance.
• December 2020 - PepsiCo launched, a sleep-aiding drink. Developed in collaboration with their nutrition sciences team, the product, named Driftwell, featured 200 milligrams of L-theanine, a scientifically supported ingredient known for its relaxation-promoting properties. The formulation was carefully crafted, combining the calming effects of L-theanine with the soothing flavors of blackberry and lavender. This initiative reflected PepsiCo's commitment to addressing consumer needs for relaxation and sleep support through the introduction of a thoughtfully designed beverage.

Company Products

• Pure bulk L-Theanine -   L-Theanine by Purebulk is provided in a serving size of 500 milligrams, with the number of servings per container varying. The formulation contains no additional ingredients, ensuring purity. It is free from added sugar, soy, dairy, yeast, gluten, and any other additives, making it a comprehensive and clean dietary supplement.
• Now Foods L-Theanine Powder- Now Foods offers L-Theanine powder with a serving size of 1/8 level teaspoon, approximately 0.3 grams. Each container provides about 93 servings, and the amount per serving is 285 mg. Importantly, this product is crafted without the inclusion of wheat, gluten, soy, milk, egg, fish, shellfish, or tree nut ingredients. It is produced in a good manufacturing practice (GMP) facility that also processes other ingredients containing these allergens, ensuring quality standards.
• Noble L-Theanine Liquid- Noble Centre offers L-Theanine Liquid in a convenient 2 fluid ounces size, with a serving size of 2 droppers. Each container offers 30 servings. The recommended usage is to take two droppers (40 drops) 1-2 times per day, either mixed in water or as directed by your health practitioner. This product falls under the categories of mood support and sleep support, catering to individuals seeking holistic well-being.

L-Theanine Extract Market Scope:

Market Segmentation

• By Application
  • Food And Beverage
  • Healthcare
  • Pharmaceutical
• By Type
  • Capsule
  • Powder
  • Liquid
• By End-user
  • Individuals
  • Industrial
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others