Malaysia Probiotics-Based Cleaning Supplies Market Size, Share, Opportunities, And Trends By Organic Source (Lactobacillus, Other Bacillus Strains), By Form (Powder, Liquid, Others), And By End-User (Household, Hospitals, Food and Beverages, Others) - Forecasts From 2025 To 2030

Malaysia Probiotics-Based Cleaning Supplies Market Size:

The Malaysian probiotics-based cleaning supplies market is projected to grow at a CAGR of 7.97% over the forecast period of 2024 to 2029.

Malaysia Probiotics-Based Cleaning Supplies Market Highlights

• Health Awareness: Increasing focus on gut health drives probiotic cleaning product adoption.
• Sustainability Trend: Eco-friendly, biodegradable products gain traction in Malaysian households.
• Innovation: Advanced microbial technology enhances product efficacy and consumer trust.
• Regulatory Support: Government policies promote sustainable cleaning solutions, boosting market growth.
• Competitive Landscape: Local and global brands compete, driving quality and affordability.

Probiotics-based cleaning supplies offer a beneficial hard and soft surface cleaner, which helps in reducing harmful bacteria from the surface. Probiotics are also known as good bacteria, and they help to maintain a longer surface clean than regular cleaners. They offer better hygiene as compared to regular cleansers and have the capability to deep clean a surface. They are pet-safe and can be used across all flooring types.

One of the major driving factors of the Malaysian probiotic-based cleaner supplies market growth is the anticipated growth in the nation’s food and beverage industry. In the food and beverage industry, these cleaners are used to disinfect storage and packaging materials and to control and reduce the transfer of bacteria to the food products. The nation's retail food industry has witnessed a significant increase, with the increase of the nation's population and expansion of tourism in the country. The import of various nations' products, including dairy, fresh fruits, and beverages, has grown significantly in the past few years. The nation's import of dairy increased from US$ 158.8 million in 2021 to about US$ 219.7 million in 2022. Similarly, the import of bakery goods increased from US$ 12.8 million to about US$ 13.2 million in 2022.

Malaysia Probiotics-Based Cleaning Supplies Market Drivers:

• Rise in the number of communicable disease cases

Communicable diseases are the type of diseases that are caused by viruses or bacteria, which are spread by people already carrying the diseases. Diseases like measles, hepatitis, mumps, and rubella are some examples of communicable diseases. The increase in the global cases of communicable diseases is expected to boost the demand for the probiotic-based cleaner market, as these cleaners offer deep cleaning, killing the viruses and bacteria spreading the viruses on the surfaces. Hospitals and other healthcare facilities like clinics use probiotic-based cleaners to disinfect the surfaces of the establishments, to reduce the growth of such viruses and bacteria.

For instance, mumps, a commonly transmitted disease, the globe witnessed a significant increase in cases over the years. The World Health Organization, in its report, stated that in its report that global cases of mumps were recorded about 241,742 in 2021, which increased to about 381,029 in 2022 and about 384,785 in 2023. This increase in the cases of communicable diseases worldwide results in the increase in an increase in the cases of such diseases in the Malaysian market, which is further expected to boost the demand for the Malaysian probiotic-based cleaner supplier market.

Malaysia Probiotics-Based Cleaning Supplies Market Segmentation Analysis:

• The household segment is expected to rise significantly

Based on the end-user, the Malaysian probiotics-based cleaning supplies market is segmented into households, hospitals, food and beverages, and others. Everyday cleaning jobs that use them are connected with households while probiotic-centered solutions are an alternative safer, greener and healthier than traditional chemical cleaners.

Malaysia has seen an increased demand for probiotic cleaning supplies which suggests that there is a larger movement in the house cleaning market towards products that are environmentally and health conscious. The issue comes about because of several reasons such as when it comes to their homes being clean and hygienic is highly rated by Malaysians amongst other things. The result has been shifting product preferences towards those perceived as being safe for both humanity and nature. Probiotic cleaning agents use helpful bacteria for surface cleaning and thus fit within this category.

Moreover, rising concern about the sustainability of the environment increases the need for green or eco-friendly house cleaners. As they include biodegradable ingredients and eco-friendly packaging in response to the increasing demand from families that require less harmful substances in nature. For instance, the novel probiotic cleaning line HeiQ Synbio Clean consists of several products, and they also provide their products in the Malaysian market. Developed by science and inspired by nature, it provides a far deeper, far more durable clean for all surfaces. It is excellent for both the environment and the home. The probiotic textile spray eliminates offensive odors from homes and breaks down common allergens like dander, cat and dog hair proteins, and dust mite matter.

Further, Health-related expenses tend to be more elevated with increased understanding and education on health matters. As a result, the rise in households’ understanding of probable hazards posed by chemical cleaners, as well as the merits of alternatives such as probiotic cleaning substances, has increased demand for them. For instance, private household out-of-pocket expenditures increased from 22,617 RM million in 2020 to 24,643 RM million in 2021.

Malaysia Probiotics-Based Cleaning Supplies Market Key Developments:

• Export Market Growth (2024): Malaysian probiotic cleaning products saw increased exports to China, Vietnam, and Thailand, reflecting regional demand for sustainable cleaners.
• Regulatory Push (2024): Malaysia’s government introduced guidelines promoting eco-friendly cleaning products, encouraging local manufacturers to develop probiotic-based solutions.
• Technological Advancements (2023): Innovations in microbial technology improved the efficacy of probiotic cleaners, with products targeting allergen reduction and odor control gaining traction.
• Global Market Expansion (2022): International brands like Chrisal and BioKleen entered Malaysia, launching probiotic soaps and detergents, boosting competition and consumer awareness.

Segmentation:

BY ORGANIC SOURCE

• Lactobacillus
• Other Bacillus Strains

BY FORM

• Powder
• Liquid
• Others

BY END-USER

• Household
• Hospitals
• Food and beverages
• Others

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. MALAYSIA PROBIOTICS-BASED CLEANING SUPPLIES MARKET BY ORGANIC SOURCE

4.1. Introduction

4.2. Lactobacillus 

4.3. Other Bacillus Strains

5. MALAYSIA PROBIOTICS-BASED CLEANING SUPPLIES MARKET BY FORM

5.1. Introduction

5.2. Powder

5.3. Liquid

5.4. Others

6. MALAYSIA PROBIOTICS-BASED CLEANING SUPPLIES MARKET BY END-USER

6.1. Introduction

6.2. Household

6.3. Hospitals 

6.4. Food and beverages 

6.5. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

7.1. Major Players and Strategy Analysis

7.2. Emerging Players and Market Lucrativeness

7.3. Mergers, Acquisitions, Agreements, and Collaborations

7.4. Competitive Dashboard

8. COMPANY PROFILES

8.1. Norwex

8.2. Novozymes A/S

8.3. Oommi SDN BHD

8.4. HeiQ (Matex International Limited)

8.5. Cortec Corporation

8.6. Pollet

8.7. EMRO Malaysia SDN BDN

Norwex

Novozymes A/S

Oommi SDN BHD

HeiQ (Matex International Limited)

Cortec Corporation

Pollet

EMRO Malaysia SDN BDN