The probiotics market is anticipated to grow at a CAGR of 12.06% during the forecast period, to reach a total market size of US$110.496 billion in 2026 from US$49.782 billion in 2019. Probiotics are live bacteria and yeasts that are good for humans and animals, especially for their digestive systems. Probiotics are bacteria which when consumed in sufficient amounts have a desirable impact on the human body such as improved gut health, reduced intestinal inflammation, etc. Probiotics also strengthen the immune system, which prevents the occurrence of many diseases. Probiotics are further effective in improving gut-related disorders related to digestion, intestinal tracts, and bowel function as they protect proteins and lipids from oxidative destruction, and reduce body pathogens. The growing awareness regarding the relationship between diet and health is augmenting the demand for probiotic food and beverage products and dietary supplements that enhance health while providing basic nutrition. The change in the food pattern consumption coupled with an increasing number of people from various digestive diseases is expected to lead to the increasing adoption of probiotics in daily diet. The increasing health awareness, rising disposable income, lifestyle change, and growth of the aging population, particularly in developing economies will bolster the growth of the global probiotics market in the coming years. In addition, the increasing demand for dietary supplements owing to increasing fitness goals among people is further projected to drive the market growth of probiotics for dietary supplement application. Lately, probiotics are being actively employed to diagnose mental illness, and neurological disorders, which are highly prevalent across the globe. According to the World Health Organization, mental health conditions have been on an increase worldwide. Mainly due to the demographic changes, there has been a 13% rise in mental health conditions from the last decade. The increase in the number of patients suffering from these illnesses will in turn support the growth of the probiotics market in the next few years. Furthermore, the ban on the consumption of antibiotics in animal feed in many European and North American countries and the increasing product innovations using probiotic bacteria like chocolates, biscuits, beverages, etc. are further expected to spur the market growth during the forecast period.
By application, the functional food and beverages segment is expected to account for a significant market share owing to the rising consumption of processed food, poor lifestyle patterns, and increased level of information from health authorities and media on nutrition and the link between health and diet. The probiotic market for the dietary supplements segment is expected to grow notably due to the growing awareness regarding fitness and good health, especially among the younger global population base. The development of advanced and superior probiotic strains for specific purposes is further fueling the market growth. Animal feed probiotics will witness great growth owing to changing dietary patterns leading to high meat consumption, especially in developing economies. These probiotics in the animal husbandry industry ensure the proper health of animals to eliminate the constant threat of disease outbreaks. By end-user, the human probiotics segment is projected to hold a dominant market share owing to the growing health awareness, rising disposable income, and increasing population, especially in the developing nations. By ingredients, the bacteria segment is estimated to hold a vital market share as the health benefits associated with bacteria consumption are vast such as increased lactase production, prevention of diarrhea, prevention of immune system disorders, and enhanced Lactobacilli immunity. By type, lactobacillus and bifidobacterium segments are projected to hold notable market shares as they are the two most commonly used non-spore forming probiotics used in food and feed across the globe. These probiotics are majorly used in dairy products, as probiotic dairy foods lead to improved gut health through improved tolerance to lactose in lactose-intolerant individuals or improved resistance to pathogenic bacteria. Others include microorganisms such as yeast Saccharomyces cerevisiae, Escherichia coli, and Enterococci among others.
Geographically, the Asia Pacific region is estimated to grow significantly during the forecast period owing to the increasing demand for probiotics from developing countries such as India, and China. The primary reason for the growing demand in this region is the rapidly increasing population, rising disposable income, and awareness of health benefits. Also, the widespread presence of the Japanese brand Yakult in these regions is successfully penetrating the probiotic market in the region. The North American region is also expected to grow during the forecast period due to huge investments from manufacturers in the cosmetic and pharmaceutical industries in the probiotic market.
The Probiotic Market is segmented based on Application, End-User, Ingredients, Function, Type, and Geography.
The major contributor to the growth of the probiotic market across the globe is the increasing health awareness amongst consumers. Consumers are constantly searching for healthy food products for daily consumption. Probiotics have several health benefits associated with their consumption, which is driving the market growth. Many innovative products have entered the probiotic market such as yogurt, fruit juice, cultured dairy drinks, biscuits, etc. which is further fueling the market as the consumers have a wide variety of products to choose from. Several initiatives by the governing bodies of each country are launching campaigns regarding health awareness, such as the World Health Organization, marks April 7 as the World Health Day, which is further making people more conscious about their eating habits, this, in turn, is expected to propel the market growth during the forecast period.
Due to the increasing health concerns across the globe, investments in research and development have considerably increased. Investments in health supplements have increased, especially in developing countries such as India and China. Many companies have established their R&D centers to cater to the dynamic needs of the industry and thus remain competitive in the market. The increasing investments are further expected to improve the quality of the probiotic product in the market, which will subsequently drive market growth in the next few years.
The costs associated with developing new probiotic strains are very high as huge investments need to be made in developing laboratories, purchasing research equipment, and the high cost of hiring trained professionals. Probiotic products are associated with health benefits, which makes it challenging for manufacturers to get a high return on investment on the initial investment cost. Many key players in the market such as Chr. Hansen, Danone, Yakult, and Nestlé have implemented strategies on building a strong R&D center to gain a competitive advantage, which has created a barrier for other players in the probiotics market. Thus, the high costs associated with R&D may hinder the growth of the market during the forecast period.
Impact of COVID–19
The Covid-19 pandemic resulted in a sudden surge in the demand for immunity-building products, globally. The probiotic market saw an overnight market growth as consumers purchased health-related products in abundance to protect themselves from the virus. The Asia Pacific region witnessed a high market growth as India reported the highest number of new food, drinks, and supplements that were launched after the virus outbreak to bear immune system-boosting claims. The novel coronavirus pandemic thus resulted in the strong market growth of the probiotics market in 2020.
Prominent/major key market players in the Probiotic Market include Yakult Honsha Co., Ltd., Danone S.A, Nestlé S.A, Probi AB, Lifeway Foods, BioGaia, Mother Dairy Fruit and Vegetable Pvt. Ltd., Arla Foods AMBA, i-Health, Inc., and Chr. Hansen Holding A/S. The players in the Probiotic Market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. For Instance, in April 2021, Arla Foods AMBA, has developed dairy products that support healthy aging. In addition, in April 2018, Chr. Hansen Holding A/S collaborated with Prota Therapeutics, a developer of oral immunotherapies to treat food allergies, they have developed a treatment for peanut allergies using LGG 4 probiotic strain—Lactobacillus rhamnosus. Major market players in the market have been covered along with their relative competitive strategies in this report and the report mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the Probiotic Market.
Frequently Asked Questions (FAQs)
Q1. What are the growth prospects for the probiotics market?
A1. The global probiotics market is anticipated to grow at a CAGR of 12.06% during the forecast period.
Q2. What is the size of the global probiotics market?
A2. Probiotics Market was valued at US$49.782 billion in 2019.
Q3. What will be the probiotics market size by 2026?
A3. The probiotics market is anticipated to reach a market size of US$110.496 billion by 2026.
Q4. What factors are anticipated to drive the probiotics market growth?
A4. The increasing health awareness, rising disposable income, lifestyle change, and growth of the aging population, particularly in developing economies will bolster the growth of the global probiotics market.
Q5. Which region holds the maximum market share of the probiotics market?
A5. Geographically, the Asia Pacific probiotics market is estimated to grow significantly during the forecast period owing to the increasing demand for probiotics from developing countries such as India, and China.