Probiotics are living microorganisms which are present in food (yogurt), dietary supplements and creams among other consumable products, in order to provide health benefits to humans. Probiotic organisms are also present in the human body and help in digestion by absorbing nutrients and they also help the body to fight various infections and diseases such as allergic disorders, liver disease, and colic in infants among others in human bodies. Lactobacillus and Bifidobacterium are examples of probiotics and are present in dairy products. Increasing demand for probiotics from developing countries like China and India in APAC region and strong market outlook in North America and European regions is expected to drive the probiotics market growth over the forecasted period. Global probiotics market was valued at US$39.711 billion in 2016 and will grow to US$58.200 billion by 2021, at a CAGR of 7.94% over the forecast period.
Global Probiotics market is witnessing a growth on account of growing consumer preference towards products which are natural. This along with rising awareness of people about preventive healthcare is also augmenting the demand for healthier food products which are rich in probiotics. Consumption of functional food, rapid urbanization, and a better living standard has also impacted the probiotics market growth significantly. However, lack of comprehensive knowledge on part of customers about the effectualness of probiotic products and availability of various alternative strains with similar properties to improve health conditions may restrain the market growth.
Firstly, the report provides a brief introduction of the market and deals with detailed research methodology for calculating market size and forecasts, secondary data sources used and the primary inputs which were taken for data validation. This section also outlines various segmentation which has been covered as part of the report.
Next, the section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities which exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations which are determining the market growth and a brief technological aspect of Probiotics. Complete industry analysis has also been covered by Porter’s five forces model as a part of this report section.
Thirdly, Probiotics Market has been segmented on the basis of application, end use, ingredients, function, type, and geography as follows:
Functional food and beverages
Europe Middle East and Africa
Middle East and Africa
Finally, competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are Yakult, Mother Dairy Fruit & Vegetable Pvt. Ltd., DANONE, Lifeway Foods, and Chr. Hansen Holding A/S among others.