The Manga market is anticipated to grow at a compound annual growth rate (CAGR) of 14.35% over the forecast period to reach US$28.996 billion by 2029, increasing from US$11.343 billion in 2022.
The manga market is flourishing at a global scale due to various factors. Manga offers a diverse range of genres catering to different audiences, from classic shonen (targeting young boys) with action and adventure themes to shojo (targeting young girls) featuring romance and slice-of-life narratives. There's something to suit every age group.
The proliferation of online reader apps and digital manga stores has significantly enhanced manga's accessibility. Readers can now can access a vast number of titles from anywhere in the world, with publishers increasingly offering simultaneous releases of print and digital versions.
Online forums and social media groups dedicated to specific manga series or genres play a key role in fostering a strong sense of community among fans. In developing countries like India, the young demographic dividend is contributing to the increasing demand for manga. With a substantial portion of the population being under 14 years old, i.e. 23.8 % in 2026 and 64.8% of 15-59 years old, there is growing viewership and interest in manga content.
The market is expected to grow owing to the rising popularity of graphic novels, which comprise exciting stories, and attractive novels. Manga has significant popularity among the younger generation, and has a powerful influence on youth, and serves as a major entertainer. In the projected period, the growing adoption of the digital format of manga is expected to increase the lucrativeness of the market.
The rise in digital consumption is anticipated to propel market growth.
In 2022, global mobile broadband traffic was estimated to have surged to 913 exabytes (EB), exceeding twice the volume recorded in 2019, which was 419 EB.
The widespread appeal of anime, which is the animated version of the manga, drives interest in the source material. Various streaming platforms, Netflix, Amazon, Crunchyroll, Funimation, etc., show the magna-related stories that further drive interest in the original content and their demand.
Online forums and social media groups dedicated to specific manga series or genres foster a strong sense of community among fans. Mobile-broadband internet traffic per subscription per month is in GB 11.2 GB for the world, 13.1 GB for the Asia-Pacific, and 15.1 GB for the Commonwealth of Independent States. This shows large digital consumption through mobile broadband internet usage.
The international popularity of manga has resulted in a surge of entertainment consumption worldwide. Further, the rising fan base coupled with the penetration of digital platforms and online communities is anticipated to boost the manga market till the forecast period.
The market is projected to grow in the Asia Pacific region.
Japan is expected to hold a considerable market share in the projected period, which is attributable to the rising launch of new titles and growing demand among the audience. Additionally, growing popularity of digital platforms like Netflix, is expected to propel the market for manga in the projected period.
Moreover, the government of Japan is also aiding the manga industry to grow, as the government sees huge potential in the industry. For instance, under the Cool Japan Initiative, the Japanese government aims to support culture and traditions such as anime, manga, and character games, among others. In April 2023, the Japanese Business Federation (Keidanren) also announced to increase in their focus on the drama, films, and music industry of Japan, as they expected rising demand for Japanese manga and anime among the people in the projected period.
According to the annual report of Kadokawa Corporation Annual Report, which is a Japanese media conglomerate, the company’s revenue is growing rapidly, indicating the growing anime and manga industry in Japan. In 2020, the revenue of the company was 1,29,576 million yen, which grew to 1,32,972 million yenas in 2021. The company saw a growth of almost 6% in 2022, with a total revenue of 1,39,990 million yen.
Additionally, Netflix is one of the largest platforms for digital manga; with rising digital penetration and growing platforms for manga, there is anticipated huge demand in the projected period. Netflix’s streaming revenue in 2021 was US$ 2,95,15,496 thousand, which reached US$ 3,14,69,852 thousand in 2022, and in 2023, the revenue was 3,36,40,458 thousand. The rising revenue indicated the growing demand for digital content in the coming years.
Various product introductions and government initiatives have a big influence on the manga industry in Japan. The rising interest of the Japanese government to make the most out of the manga industry by involving recent technologies is anticipated to have a huge impact on the Japanese manga market.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
Manga Market Size Value in 2022 |
US$11.343 billion |
Manga Market Size Value in 2029 |
US$28.996 billion |
| Growth Rate | CAGR of 14.35% from 2022 to 2029 |
| Base Year | 2022 |
| Forecast Period | 2024 – 2029 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered |
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| Companies Covered | |
| Regions Covered | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| Customization Scope | Free report customization with purchase |
Manga Market is analyzed into the following segments: