Manga Market Size, Share, Opportunities, And Trends By Content Type (Printed, Digital), By Genre (Action And Adventure, Sci-Fi And Fantasy, Sports, Romance And Drama, Others), By Business Model (Children And Kids (Aged Below 10 Years), Teenagers (Aged Between 10 To 16 Years), Adults (Aged Above 16 Years)), By Gender (Male, Female), And By Geography - Forecasts From 2023 To 2028

  • Published : Oct 2023
  • Report Code : KSI061616147
  • Pages : 149

The Manga market is projected to show steady growth during the forecast period.

Manga is a style of Japanese comic books and realistic books that started in Japan in the late 1900s. It is characterized by its distinctive art style, which often features exaggerated facial expressions and large, expressive eyes. Manga covers a wide range of genres, including action, romance, comedy, and science fiction, and is read by people of all ages in Japan. The popularity of manga has spread around the world, and it is now enjoyed by readers in many countries. Manga is often adapted into anime, which are animated television shows or movies that bring the stories and characters to life. The stories in manga can be serialized, meaning they are released in installments over time, or they can be standalone volumes. Many manga series have become cultural phenomena, with devoted fan bases and merchandise such as toys, clothing, and video games.


Manga is an extravagant industry overall and has become well-established in the cutting-edge culture of Japan. Manga is a popular medium in Japan, and people of all ages and walks of life read manga. The popularity of manga has spread around the world and is still strong and growing. The manga market has developed such a huge amount over the most recent two years that it's presently at its most significant level by a long shot, more than 2.5 times bigger than the previous deals top back in 2007. Manga is vivid narrating through pictures, where pictures rule preeminent. The Japanese characters for manga decipher as 'pictures go crazy' or 'pictures unbounded'. There is less dependence on text, and the account is made through expressive line drawing alongside the visual advancement of individual characters.


  • Diverse Genres: The world of manga is a vast and diverse landscape, encompassing a wide range of genres that cater to readers of all ages and interests. From heart-pumping action to heartwarming romance, from laugh-out-loud comedy to mind-bending science fiction, manga offers something for everyone. This diversity is one of the key factors that make manga so popular and engaging, as readers can explore different worlds and perspectives with every turn of the page. Whether you're a seasoned manga veteran or a curious newcomer, there's always something new and exciting to discover in the world of manga.
  • Serialized Storytelling: The majority of manga publications are distributed in a serialized format, whereby new chapters or volumes are released periodically, often on a weekly or monthly basis. This approach generates a sense of eagerness and thrill among readers, who eagerly await the next installment to continue following the storyline and characters they have come to love.
  • Adaptations: The practice of adapting manga, which are Japanese comics, into anime has become increasingly popular in recent years. Anime refers to animated shows or movies that bring the stories and characters of manga to life on screen. This expansion of the audience for manga through the medium of anime has not only created new revenue streams for publishers but has also enabled fans to experience their favorite manga in a new and exciting way.
  • Cultural Significance: The art form of Manga has become a beloved aspect of Japan's contemporary culture, cherished by individuals of all generations. Its widespread appeal has also garnered international recognition, with passionate enthusiasts creating devoted fan bases, as well as a plethora of accompanying merchandise such as toys, clothing, and video games.
  • Visual Storytelling: Manga is a genre of storytelling that has gained immense popularity in recent years. It is a unique form of literature that uses pictures to convey a narrative in an immersive way. The origins of the term manga can be traced back to the Japanese characters that mean "pictures go crazy" or "pictures unbounded". Manga artists place a great emphasis on the use of expressive line drawings to visually develop individual characters, which makes the characters more relatable to the readers. Additionally, manga relies less on text and more on visual storytelling, which makes it more accessible to readers who may not be fluent in the language. This distinctive approach has set manga apart from other forms of literature and has contributed to its widespread appeal. The unique art style of manga has attracted a large and diverse audience, with readers of all ages and backgrounds drawn to its captivating narrative and expressive illustrations.

Products offered by key companies:

  • Akita Publishing publishes a variety of manga, including Weekly Sh?nen Champion, Young Champion, and Elegance Eve. Some of the popular manga published include Beastars, Cells at Work!, and Land of the Lustrous.
  • Houbunsha Co. publishes several manga magazines, including Weekly Manga Times and Manga Time Kirara. Houbunsha has also been involved in the production and publishing of anime, such as the TV series A-Channel and Aldnoah.Zero.

Prominent growth in the digital segment within the manga market:

The digital segment is a prominent growth driver in the manga market. The adoption of digital devices, such as smartphones and tablets, is increasing rapidly worldwide. This is making it easier for people to access and read digital manga. It is more convenient to read than the print manga. This is because digital manga can be accessed anywhere, anytime, and on any device. Digital manga is often less expensive than the print manga. This is because digital manga publishers do not have the costs associated with printing and distributing physical copies of their manga. Overall, the digital manga segment is expected to have the highest growth in the manga market in the coming years. This is due to the increasing adoption of digital devices, the convenience of digital manga, the lower cost of digital manga, and the increasing popularity of manga streaming services.

The Asia Pacific region is expected to hold a significant share of the manga market:

The Asia Pacific region is expected to hold a significant share of the manga market. The Asia Pacific region has a large and growing population, which provides a large potential market for manga. The disposable income of people in the Asia Pacific region is increasing, which is giving people more money to spend on entertainment, such as manga. Manga is becoming increasingly popular in the Asia Pacific region, as it is seen as a cool and trendy form of entertainment. Some governments in the Asia Pacific region, such as the Japanese government, are supporting the manga industry by providing subsidies and other forms of assistance.

Key developments:

  • In February 2023, Akita Shoten declared another webtoon brand known as J-TOON, which is Akita Shoten's most memorable vertical-looking over and full-variety manga administration, accessible in a few manga applications and digital book stores across Japan.
  • In June 2023, Archie Comics announced their new comic series "Camp Pickens" on special across a few on the web and disconnected retail channels.


  • By Content Type
    • Printed
    • Digital
  • By Genre
    • Action and Adventure
    • Sci-Fi and Fantasy
    • Sports
    • Romance and Drama
    • Others
  • By Business Model
    • Children and Kids (Aged below 10 years)
    • Teenagers (Aged between 10 to 16 years)
    • Adults (Aged above 16 years)
  • By Gender
    • Male
    • Female
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Printed

5.3. Digital


6.1. Introduction

6.2. Action and Adventure

6.3. Sci-Fi and Fantasy

6.4. Sports

6.5. Romance and Drama

6.6. Others


7.1. Introduction

7.2. Children and Kids (Aged below 10 years)

7.3. Teenagers (Aged between 10 to 16 years)

7.4. Adults (Aged above 16 years)


8.1. Introduction

8.2. Male 

8.3. Female


9.1. Introduction

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Spain

9.4.5. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Israel

9.5.4. Others

9.6. Asia Pacific

9.6.1. Japan

9.6.2. China

9.6.3. India

9.6.4. South Korea

9.6.5. Indonesia

9.6.6. Thailand

9.6.7. Others


10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations


11.1. Akita Publishing Co., Ltd.

11.2. Bilibili Comics Pte. Ltd.

11.3. Bungeishunj? Ltd.


11.5. Hitotsubashi Group

11.6. Houbunsha Co., Ltd.

11.7. Kadokawa Corporation

11.8. Kodansha Ltd.

11.9. Nihon Bungeisha Co., Ltd

11.10. Seven Seas Entertainment, Inc.

11.11. Shogakukan Inc.

Akita Publishing Co., Ltd.

Bilibili Comics Pte. Ltd.

Bungeishunj? Ltd.


Hitotsubashi Group

Houbunsha Co., Ltd.

Kadokawa Corporation

Kodansha Ltd.

Nihon Bungeisha Co., Ltd

Seven Seas Entertainment, Inc.

Shogakukan Inc.