Global Online Gambling Market Size, Share, Opportunities, And Trends By Game Type (Sports Betting, Casino, Lottery, Others), By Platform (Desktop, Mobile), And By Geography - Forecasts From 2025 To 2030

Description

Online Gambling Market Size:

The global online gambling market is valued at USD 111.440 billion in 2025 and is expected to grow at a CAGR of 8.48% over the forecast period to reach USD 167.349 billion in 2030.

Online Gambling Market Trends:

The global online gambling market is experiencing robust growth, fueled by the increasing popularity of betting across diverse regions worldwide. This surge is driven by the convenience of digital platforms, widespread smartphone adoption, and expanding internet access, which have made online gambling, including sports betting, iGaming, and online casinos, more accessible than ever. The integration of advanced technologies like artificial intelligence (AI) for personalized gaming experiences and secure payment systems further enhances user engagement, contributing to the market’s rapid expansion.

In the United States, the commercial gaming industry continues to set new benchmarks. According to the American Gaming Association, October 2024 marked the 44th consecutive month of year-over-year revenue growth, with a 1.9% increase compared to October 2023. Data from state regulators indicates that combined revenue from traditional casino games, sports betting, and iGaming reached a record high of $5.81 billion for the month. Sports betting, in particular, has seen significant traction, with mobile betting platforms driving growth due to their ease of use and real-time betting options. The legalization of sports betting in states like New York, Ohio, North Carolina, and Vermont has further propelled this sector, with 30 states now permitting online sports betting as of 2025.

Globally, regions like Europe and the Asia-Pacific are also key contributors to the market’s growth. Europe benefits from established regulatory frameworks, fostering consumer trust and market stability. In the Asia-Pacific region, rising internet penetration and a young, tech-savvy population are boosting demand for online casinos and sports betting platforms. Emerging markets, such as Brazil and India, are witnessing rapid growth due to regulatory reforms and increasing digital infrastructure. For instance, Brazil’s move toward full sports betting regulation by early 2025 has attracted major operators, further expanding the market.

Technological advancements, including live dealer games, virtual reality (VR), and AI-driven personalization, are enhancing user experiences, attracting both casual and professional gamblers. The rise of mobile gambling, accounting for a significant portion of transactions, underscores the shift toward digital convenience. As regulatory landscapes evolve and technology continues to innovate, the global online gambling market is poised for sustained growth, driven by accessibility, innovation, and increasing consumer acceptance.

Online Gambling Market Growth Drivers:

• An increasing number of partnerships

The online gambling industry is witnessing a dynamic change owing to the increasing number of collaborations and partnerships among key market players. These strategic alliances are allowing companies to expand their geographical reach, penetrate untapped markets, and enhance their service offerings to attract a wider customer base. By pooling resources, leveraging advanced technologies, and sharing expertise, these collaborations are fostering innovation and strengthening market competitiveness.

Moreover, such initiatives help operators comply with diverse regulatory landscapes, optimize their operations, and build brand loyalty. These partnerships are expected to continue propelling the global online gambling market throughout the forecast period, thus creating new opportunities and solidifying its position as a rapidly expanding industry.

• An increasing number of live casinos is expected to fuel the global online gambling market in the projected period

The rising number of live casinos around the world is greatly transforming the online gambling landscape. It caters to the growing consumer preference for online live casinos over traditional land-based counterparts in countries where both offline and online gambling are legal. This shift is mainly due to convenience, accessibility, and the immersive experiences that online live casinos provide. The migration of players from offline to online casino offers the opportunity for immense growth for online casino operators; they can expand their customer base as well as their range of offerings.

Live casinos resemble the appeal of real, physical casinos with their atmospheric and suspenseful nature, added to extra convenience. Professional gamers are very attracted to playing in live casinos because they are able to better track their opponents' moves and strategies for a fuller and transparent gameplay. Features like real-time games with live dealers, interactive live chat options, and the flexibility to play from virtually any location at any time make these sites even more attractive for users.

Other developments in streaming technologies, accompanied by the depth of broadband and mobile penetration, have also facilitated the smooth delivery of high-quality gaming to the user from live casinos with that ultimate sense of realism and engagement that may be achieved while using live gaming. Sophisticated features like customizable interfaces, multiple language options, and various game themes ensure that users all over the world will get a tailored and inclusive experience. All the factors combined are actively driving the rapid growth and popularity of live casinos worldwide.

Online Gambling Market Geographical Outlook:

• Europe will hold a significant share of the online gambling market in the coming years

The online gambling market is experiencing robust global growth, segmented into North America, South America, Europe, the Middle East and Africa (MEA), and Asia-Pacific (APAC). Europe is projected to hold a significant share, driven by legalization, regulatory frameworks, and consumer confidence, while Asia-Pacific is expected to grow at the fastest compound annual growth rate (CAGR) due to digital adoption and demographic trends.

Europe, led by countries like the United Kingdom, Germany, and Sweden, dominates the online gambling market due to its well-regulated environment. The UK Gambling Commission enforces safe gambling practices, fostering user trust and market expansion (UK Gambling Commission, 2023). Legalized online casinos, sports betting, and poker in multiple European nations support growth, with innovative platforms offering live betting and mobile gaming. Consumer demand for digital entertainment and secure payment systems further drives the market.

Asia-Pacific is the fastest-growing region, propelled by smartphone penetration, increasing internet access, and a young population inclined toward online gambling. Countries like New Zealand promote platforms such as TAB and NZ Lotto, diversifying gaming portfolios to include lotteries and sports betting (New Zealand Gambling Commission, 2023). India and China show rising interest in mobile gambling, supported by e-commerce growth and digital payment systems like UPI. Government policies in select APAC countries encourage regulated gambling, boosting market potential.

North America exhibits steady growth, with U.S. states like Pennsylvania, New Jersey, West Virginia, Nevada, and Delaware legalizing online casinos, poker, and sports betting (American Gaming Association, 2024). Rising disposable incomes, internet accessibility, and a shift toward digital entertainment drive demand. Canada also contributes through regulated online platforms. South America and MEA are emerging markets, supported by urbanization and digital infrastructure.

Challenges like regulatory complexities and responsible gambling concerns persist, but secure technologies and blockchain-based payments enhance user safety. The online gambling market thrives on legalization, digital transformation, mobile gaming, and regional innovation, with Europe and Asia-Pacific leading the charge.

Online Gambling Market Key Developments:

• In October 2024, Caesars Entertainment, Inc., the legendary casino brand dedicated to delivering first-class customer satisfaction, took the digital space by storm with the launch of Horseshoe Online Casino. This new online casino app and desktop platform are all set to cater to high-end casino players, bringing Caesars' hallmark player-centric experience to the online world. With its new, high-tech features and strong emphasis on experienced players, Horseshoe Online Casino aims to redefine digital gaming with excellence and the brand's legacy.
• In October 2024, BetMGM, a leading iGaming and sports betting compant, was named the 2024 Online Casino of the Year by the American Gambling Awards. This is the third consecutive win for BetMGM in this highly competitive category, underlining the brand's continued excellence and leadership in the online gaming sector.
• In January 2024, Betr Holdings, Inc. (Betr), a Miami-based sports gaming and media company, announced new market access agreements to expand its online sportsbook and casino offerings in Pennsylvania and online sportsbook operations in Colorado and Kentucky. Already having market access in Indiana and a sports wagering license application underway in Maryland, Betr continues its rapid expansion. The company already lives with its beta product in Ohio, Virginia, and Massachusetts, further solidifying its presence in the United States sports gaming landscape.

List of Top Online Gambling Companies:

• William Hill Plc
• Flutter Entertainment Plc
• BETSSON AB (publ)
• BetAmerica
• 888 Holdings PLC

Global Online Gambling Market Scope:

The Global Online Gambling market is segmented and analyzed as follows:

• By Game Type
  • Sports Betting
  • Casino
  • Lottery
  • Others
• By Platform
  • Desktop
  • Mobile
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • Spain
    • Italy
    • France
    • Others
  • Middle East and Africa
    • Nigeria
    • South Africa
    • Kenya
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Philippines
    • Vietnam
    • Taiwan
    • Others

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Table Of Contents

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

2.3. Data Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL ONLINE GAMBLING MARKET BY GAME TYPE

5.1. Introduction

5.2. Sports Betting

5.3. Casino

5.4. Lottery

5.5. Others

6. GLOBAL ONLINE GAMBLING MARKET BY PLATFORM

6.1. Introduction

6.2. Desktop

6.3. Mobile

7. GLOBAL ONLINE GAMBLING MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. The United Kingdom

7.4.2. Germany

7.4.3. Spain

7.4.4. Italy

7.4.5. France

7.4.6. Others

7.5. Middle East and Africa

7.5.1. Nigeria

7.5.2. South Africa

7.5.3. Kenya

7.5.4. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. Philippines

7.6.5. Vietnam

7.6.6. Taiwan

7.6.7. Others 

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard 

9. COMPANY PROFILES 

9.1. William Hill Plc

9.2. Flutter Entertainment Plc

9.3. BETSSON AB (publ)

9.4. BetAmerica

9.5. 888 Holdings PLC

9.6. Light & Wonder, Inc.

9.7. Bet365 

9.8. Kindred Group Plc

9.9. Entain plc

9.10. LeoVegas Group

9.11. Greentube Internet Entertainment Solutions GmbH

List of Tables

Table 1: Research Assumptions

Table 2: Global Online Gambling Market, Key Findings

Table 3: Global Online Gambling Market, By Game Type, USD Billion, 2020 to 2030

Table 4: Global Online Gambling Market, By Platform, USD Billion, 2020 to 2030

Table 5: Global Online Gambling Market, By Geography, USD Billion, 2020 to 2030

Table 6: North America Online Gambling Market, By Game Type, USD Billion, 2020 to 2030

Table 7: North America Online Gambling Market, By Platform, USD Billion, 2020 to 2030

Table 8: North America Online Gambling Market, By Country, USD Billion, 2020 to 2030

Table 9: South America Online Gambling Market, By Game Type, USD Billion, 2020 to 2030

Table 10: South America Online Gambling Market, By Platform, USD Billion, 2020 to 2030

Table 11: South America Online Gambling Market, By Country, USD Billion, 2020 to 2030

Table 12: Europe Online Gambling Market, By Game Type, USD Billion, 2020 to 2030

Table 13: Europe Online Gambling Market, By Platform, USD Billion, 2020 to 2030

Table 14: Europe Online Gambling Market, By Country, USD Billion, 2020 to 2030

Table 15: Middle East and Africa Online Gambling Market, By Game Type, USD Billion, 2020 to 2030

Table 16: Middle East and Africa Online Gambling Market, By Platform, USD Billion, 2020 to 2030

Table 17: Middle East and Africa Online Gambling Market, By Country, USD Billion, 2020 to 2030

Table 18: Asia Pacific Online Gambling Market, By Game Type, USD Billion, 2020 to 2030

Table 19: Asia Pacific Online Gambling Market, By Platform, USD Billion, 2020 to 2030

Table 20: Asia Pacific Online Gambling Market, By Country, USD Billion, 2020 to 2030

Table 21: Global Online Gambling Market, Strategy Analysis of Major Players

Table 22: Global Online Gambling Market, Emerging Players and Market Lucrativeness

Table 23: Global Online Gambling Market, Mergers, Acquisitions, Agreements, and Collaborations

Table 24: Global Online Gambling Market, Policies and Regulations

Table 25: William Hill Plc, Products and Services

Table 26: Flutter Entertainment Plc, Products and Services

Table 27: BETSSON AB (publ), Products and Services

Table 28: BetAmerica, Products and Services

Table 29: 888 Holdings PLC, Products and Services

Table 30: Light & Wonder, Inc., Products and Services

Table 31: Bet365, Products and Services

Table 32: Kindred Group Plc, Products and Services

Table 33: Entain plc, Products and Services

Table 34: LeoVegas Group, Products and Services

Table 35: Greentube Internet Entertainment Solutions GmbH, Products and Services

List of Figures

Figure 1: Global Online Gambling Market Size, USD Billion, 2020 to 2030

Figure 2: Global Online Gambling Market Segmentation

Figure 3: Key Market Drivers Impact Analysis

Figure 4: Key Market Restraints Impact Analysis

Figure 5: Porter’s Five Forces Analysis: Bargaining Power of Suppliers

Figure 6: Porter’s Five Forces Analysis: Bargaining Power of Buyers

Figure 7: Porter’s Five Forces Analysis: Threat of New Entrants

Figure 8: Porter’s Five Forces Analysis: Threat of Substitutes

Figure 9: Porter’s Five Forces Analysis: Competitive Rivalry in the Industry

Figure 10: Global Online Gambling Market, Industry Value Chain Analysis

Figure 11: Global Online Gambling Market, Policies and Regulations

Figure 12: Global Online Gambling Market Share (%), By Game Type, 2025 and 2030

Figure 13: Global Online Gambling Market Attractiveness by Game Type, 2030

Figure 14: Global Online Gambling Market, By Game Type, Sports Betting, USD Billion, 2020 to 2030

Figure 15: Global Online Gambling Market, By Game Type, Casino, USD Billion, 2020 to 2030

Figure 16: Global Online Gambling Market, By Game Type, Lottery, USD Billion, 2020 to 2030

Figure 17: Global Online Gambling Market, By Game Type, Others, USD Billion, 2020 to 2030

Figure 18: Global Online Gambling Market Share (%), By Platform, 2025 and 2030

Figure 19: Global Online Gambling Market Attractiveness by Platform, 2030

Figure 20: Global Online Gambling Market, By Platform, Desktop, USD Billion, 2020 to 2030

Figure 21: Global Online Gambling Market, By Platform, Mobile, USD Billion, 2020 to 2030

Figure 22: Global Online Gambling Market Share (%), By Geography, 2025 and 2030

Figure 23: Global Online Gambling Market Attractiveness by Geography, 2030

Figure 24: North America Online Gambling Market, USD Billion, 2020 to 2030

Figure 25: North America Online Gambling Market Share (%), By Country, 2025 and 2030

Figure 26: North America Online Gambling Market Attractiveness, By Country, 2030

Figure 27: United States Online Gambling Market, USD Billion, 2020 to 2030

Figure 28: Canada Online Gambling Market, USD Billion, 2020 to 2030

Figure 29: South America Online Gambling Market, USD Billion, 2020 to 2030

Figure 30: South America Online Gambling Market Share (%), By Country, 2025 and 2030

Figure 31: South America Online Gambling Market Attractiveness, By Country, 2030

Figure 32: Brazil Online Gambling Market, USD Billion, 2020 to 2030

Figure 33: Argentina Online Gambling Market, USD Billion, 2020 to 2030

Figure 34: South America (Others) Online Gambling Market, USD Billion, 2020 to 2030

Figure 35: Europe Online Gambling Market, USD Billion, 2020 to 2030

Figure 36: Europe Online Gambling Market Share (%), By Country, 2025 and 2030

Figure 37: Europe Online Gambling Market Attractiveness, By Country, 2030

Figure 38: The United Kingdom Online Gambling Market, USD Billion, 2020 to 2030

Figure 39: Germany Online Gambling Market, USD Billion, 2020 to 2030

Figure 40: Spain Online Gambling Market, USD Billion, 2020 to 2030

Figure 41: Italy Online Gambling Market, USD Billion, 2020 to 2030

Figure 42: France Online Gambling Market, USD Billion, 2020 to 2030

Figure 43: Europe (Others) Online Gambling Market, USD Billion, 2020 to 2030

Figure 44: Middle East and Africa Online Gambling Market, USD Billion, 2020 to 2030

Figure 45: Middle East and Africa Online Gambling Market Share (%), By Country, 2025 and 2030

Figure 46: Middle East and Africa Online Gambling Market Attractiveness, By Country, 2030

Figure 47: Nigeria Online Gambling Market, USD Billion, 2020 to 2030

Figure 48: South Africa Online Gambling Market, USD Billion, 2020 to 2030

Figure 49: Kenya Online Gambling Market, USD Billion, 2020 to 2030

Figure 50: Middle East and Africa (Others) Online Gambling Market, USD Billion, 2020 to 2030

Figure 51: Asia Pacific Online Gambling Market, USD Billion, 2020 to 2030

Figure 52: Asia Pacific Online Gambling Market Share (%), By Country, 2025 and 2030

Figure 53: Asia Pacific Online Gambling Market Attractiveness, By Country, 2030

Figure 54: Japan Online Gambling Market, USD Billion, 2020 to 2030

Figure 55: China Online Gambling Market, USD Billion, 2020 to 2030

Figure 56: India Online Gambling Market, USD Billion, 2020 to 2030

Figure 57: Philippines Online Gambling Market, USD Billion, 2020 to 2030

Figure 58: Vietnam Online Gambling Market, USD Billion, 2020 to 2030

Figure 59: Taiwan Online Gambling Market, USD Billion, 2020 to 2030

Figure 60: Asia Pacific (Others) Online Gambling Market, USD Billion, 2020 to 2030

Figure 61: Global Online Gambling Market Share, 2025

Figure 62: Competitive Dashboard

Figure 63: William Hill Plc, Financials, 2022-2024

Figure 64: Flutter Entertainment Plc, Financials, 2022-2024

Figure 65: BETSSON AB (publ), Financials, 2022-2024

Figure 66: BetAmerica, Financials, 2022-2024

Figure 67: 888 Holdings PLC, Financials, 2022-2024

Figure 68: Light & Wonder, Inc., Financials, 2022-2024

Figure 69: Bet365, Financials, 2022-2024

Figure 70: Kindred Group Plc, Financials, 2022-2024

Figure 71: Entain plc, Financials, 2022-2024

Figure 72: LeoVegas Group, Financials, 2022-2024

Figure 73: Greentube Internet Entertainment Solutions GmbH, Financials, 2022-2024

Companies Profiled

William Hill Plc

Flutter Entertainment Plc

BETSSON AB (publ)

BetAmerica

888 Holdings PLC

Light & Wonder, Inc.

Bet365 

Kindred Group Plc

Entain plc

LeoVegas Group

Greentube Internet Entertainment Solutions GmbH

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