Maqui Berries Market Size, Share, Opportunities, And Trends By Application (Supplements, Food, Beverages, Others), By Nature (Organic, Conventional), By End-user (Individuals, Industry), And By Geography - Forecasts From 2024 To 2029

Mainly from Chile and Argentina, Maqui (Aristotelia chilensis) is a plant renowned for its edible purple berries, utilized both as a dietary staple and traditional medicine. The berries and juice of Maqui are rich in antioxidants, believed to safeguard body cells from potential damage. The numerous benefits attributed to Maqui berries include antioxidant protection, cholesterol management, improved blood sugar levels, cardiovascular health support, cancer protection, and promoting healthy aging. Acknowledged as the upcoming "superfood", emerging evidence suggests potential health benefits.

The Maqui berries market is categorized by nature into Organic and Conventional options. Furthermore, the market is segmented by end-users, catering to both Individuals and the Industry. Maqui berries offer a versatile choice for individuals and businesses alike. Maqui berries have versatile and multiple applications which makes them highly demanding.

Market Drivers

• Demand as a“superfood”-

Globally, superfoods are characterized by their high nutritional density, packed with abundant vitamins, minerals, and antioxidants that contribute positively to one's health. The surge in awareness surrounding healthy eating and functional foods has significantly elevated the popularity of superfoods such as maqui berries. Maqui berries, in particular, have garnered attention for their potential benefits, including positive impacts on antioxidant defense, cholesterol levels, blood sugar regulation, and overall heart health.

The appeal of incorporating berries into one's diet has never been stronger, given the increasing emphasis on health-conscious choices. In 2022, a substantial 36.1% of the EU population aged 16 years or older reported grappling with long-standing illnesses or health problems. Meanwhile, in the United States, four in ten adults are contending with two or more chronic diseases, with poor nutrition identified as a leading contributor to these health challenges. Consumers in these parts of the world, Europe, and North America actively pursuing natural ingredients known for their antioxidant-rich and nutrient-packed properties to enhance overall health and wellness.

Maqui berries stand out by containing approximately six times the concentration of beneficial compounds found in an average berry, potentially amplifying their health benefits. A modest serving of organic maqui powder, for instance, delivers around 52 milligrams of potassium, a vital mineral crucial for optimal health. The changing choices of the customer according to their health needs will drive the market growth.

•  Versatile applications of the fruit

Maqui berries offer a wide range of consumption options, including fresh, frozen, dried, powdered, or as ingredients in various food and beverage products such as juices, smoothies, yogurts, snacks, and dietary supplements. This adaptability not only enhances their appeal but also broadens their market reach significantly. Maqui berries can be sourced in multiple forms, including dried berry powder, berry juice powder, berry juice concentrate, whole dried maqui berries, maqui berry seed oil, and maqui berry capsules.

These diverse forms of Maqui berries find applications across multiple industries, including the food, beverage, nutraceutical, and cosmeceutical sectors. Whether incorporated into domestic food or utilized in the development of health and beauty products, Maqui berries showcase their versatility and contribute to an array of end products. Maqui berries continue to make a significant impact across various sectors, meeting the demands of consumers seeking both health and indulgence in their choices.

Market Restraints

• Limited supply

From a select few Andean nations like Chile and Argentina, the maqui berry's path to widespread growth and distribution is challenging due to limited growth. The changing climate change is an ominous shadow over its future. This potent threat of scarcity and environmental vulnerability restricts its market reach. However, the changing agricultural style and use of modern techniques could help to increase production and supply.

The Maqui berries market is segmented by nature into Organic and conventional.

In the Maqui Berries market, the classification is determined by the cultivation methods, resulting in two primary segments: Organic and Conventional. Organic Maqui Berries are cultivated through organic farming practices, which typically entail reduced use of pesticides and synthetic fertilizers. On the other hand, Conventional Maqui Berries, while generally more cost-effective, are produced using conventional methods that involve the application of pesticides and fertilizers, leading to lower production expenses.

North America is anticipated to hold a significant share of the maqui berry market.

The maqui berry market is poised to hold an important position in North America, driven by the rising interest among consumers. Superfoods, renowned for their abundant antioxidants and other valuable nutrients, are gaining popularity as individuals in North America become increasingly health-conscious. Maqui berries are utilized in a diverse range of product formats, including juices, smoothies, powders, snacks, and even beauty products. As the North American market continues to embrace the wellness trend, the demand for maqui berries is expected to grow.

Market Developments

• March 2023 -  NovaBay® Pharmaceuticals, Inc. announced the launch of the OTC Avenova Eye Health Support oral supplement, which featured a blend of MaquiBright®, an extract from the antioxidant-rich maqui berry, and high-quality natural triglyceride omega-3 oils. This combination aimed to provide relief for dry eyes and promote overall eye health. Avenova Eye Health Support was available in the form of 60 easy-to-swallow soft gel capsules, offering a 30-day supply. The product was made accessible to consumers through Amazon.com and Avenova.com.
• August 2021- MaquiBright® received authorization from the Japanese authority for a 2nd FOSHU claim. FOSHU pertains to foods that include ingredients with recognized health functions, officially approved to assert their physiological effects on the human body.
• June 2021-  Andes Mountain Water launched Maqui Flavored Water in a 500ml bottle, featuring the benefits of maqui berry.

Company Products

• 100g Maqui Berry Powder by Maquiberry Products -   For year-round consumption, 100g Maqui Berry Powder is prepared through freeze-drying. This powder seamlessly blends with a variety of foods and beverages. The sole ingredients are 100% organically produced Maqui Berries.
• 100g Organic Maqui Powder by realfoodsource.com - 100g Organic Maqui Powder, crafted exclusively from 100% freeze-dried organic Maqui berries. For drinks and smoothies as flavorful powder. Sprinkle it atop ice cream or infuse it into your baking and icing for a naturally vibrant purple coloring. Priced at £64.90 per kilo, it's a versatile and organic addition to elevate your culinary creations.
• Rishi Softer drink- Rishi's Sparkling Botanicals in the delightful Elderberry Maqui flavor, available in Single, 4-pack, and Case of 12 options. Priced at CAD 4.20 each, the beverage is crafted with a blend of carbonated water, organic blueberries, organic hibiscus, and organic maqui berries

Market Segmentation

• By Application
  • Supplements
  • Food
  • Beverages
  • Others
• By Nature
  • Organic
  • Conventional
• By End-user
  • Individuals
  • Industry
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others