Cranberries Market Size, Share, Opportunities, And Trends By Product Type (Fresh Fruits, Freeze Dried, Air Dried, Others), By Nature (Conventional, Organic), By End-User (Bakery, Confectionaries, Dairy Products, Beverages, Cereals, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Jun 2023
  • Report Code : KSI061615517
  • Pages : 142

The cranberries market was valued at US$2.991 billion in 2021.

The cranberry market is expected to expand significantly during the forecast period. The cranberry plant is a wetland crop species that is commercially produced in wetlands that are either created or already exist. Cranberry-based goods include juices, sauces, dried cranberries, powders, and extracts, most of which are used in dietary supplements.

Since cranberries taste sour when eaten fresh, juice is the most common form in which people consume cranberries. The cranberry plant is a perennial crop that is raised for profit in bogs or wetlands created by humans, particularly in five states throughout the nation.

Production of cranberries

Production of cranberry plants decreased in 2021. According to USA NASS 2022, 59 per cent of the U.S. harvest of cranberries was produced in Wisconsin in 2021, making it the top producer. Cranberries were harvested from 38,100 acres in total in 2021, with an average yield of 185.7 barrels per acre. $272.09 million was the entire value of the cranberry crop that was used in the United States, with 94.9 per cent of that value coming from processed cranberries. A few numbers of growers/processors control the domestic cranberry market. Over 600 cranberry producers are represented by Ocean Spray, one of the oldest grower-owned cooperatives in the United States.

Medicinal value of cranberries

One of the main factors spurring cranberry market growth is the therapeutic benefit of cranberries. Additionally, cranberries' anti-inflammatory and antioxidant qualities help enhance the immune system and metabolic, and cardiovascular health. Antioxidant phytochemicals found in cranberries minimise oxidative cell damage and aid in disease prevention. These cranberry health advantages are anticipated to have a favourable impact on the cranberry market size throughout the projected period.

Increase in utilization of cranberries in the processing industry

There has been an increase in the demand for cranberries from the processing industries, because there is such a huge demand for processed cranberry products, particularly in North America. Cranberries are used to make a variety of processed goods, including cranberry raisins, juices, jams, jellies, sauces, dried cranberries, powders, extracts, and more. Indigenous peoples consume cranberries in a variety of ways, including fresh, ground, mashed, and baked with cornmeal.

The demand for dried cranberries is rising in several different ways, including in cranberry poultices, therapeutic teas, and colours. These factors are anticipated to surge the cranberry market growth.

Growing demand for organically cultivated cranberries

Cranberries that have undergone genetic modification have increased production and yield, which can help many nations address their challenges with food security. The demand for non-genetically modified cranberries has surged, as customer worries about the negative consequences of GM cranberries' growth and will expand the cranberries market size.

Leading businesses in the food and beverage sector depend on farmers and commodities traders that grow and sell non-GMO fruits, such as cranberries, to manufacture clean-label, nutrient-dense, and healthful goods. More than 80% of cranberries that have undergone genetic engineering have been designed to withstand the herbicides that are used on plants.

Rising consumption of on-the-go snack

The market for dried cranberries is expanding favourably because of the rise in the consumption of on-the-go snacks. Rising consumer awareness of the health dangers connected to junk food consumption, such as heart disease, diabetes, and other chronic diseases, is anticipated to be the main driver of the global demand for dried cranberries. An increase in consumer demand for healthy eating practices and a busy lifestyle is one of the major trends in the worldwide dried cranberries market. The global market for dried cranberries is expanding as more individuals throughout the world incorporate them into their diets.

Increasing consumer per capita earnings, modernisation, and a larger pool of employees

One of the most significant drivers of market expansion is the rise in consumer per capita income brought on by industrialization and a larger workforce. Dried cranberries and cranberry raisins are becoming more expensive among consumers in their mid-thirties to mid-forties. Cranberries market growth is anticipated to be aided by increased funding for the creation of innovative course offerings and the ingenuity being used by large firms to brand their products.

Demand for dried cranberries is anticipated to increase in the next years as a result of consumer fitness awareness brought on by alertness movements supported by businesses, governments, and non-governmental organisations.

North America is the fastest-growing market

The majority of the production of cranberries is seen in states like Massachusetts, Wisconsin, New Jersey, Oregon, and Washington State in the Northern Climates of North America. Cranberries are gathered in North America every year to the tune of 200 billion, with yearly sales topping USD 1.50 billion. One of the largest growers of cranberries in North America is Ocean Spray Cranberry Growers Cooperative. 90% of the American cranberry crop was produced by this cooperative alone.

The world's top two cranberry producers are the United States and Canada. Cranberries were harvested on 16,000 hectares by American farmers in 2021, yielding 0.3 million metric tonnes. Cranberry production has progressively grown, and year-round use has replaced seasonal use. The surge of cranberries utilised in processing is a contributing factor to this increase in cranberry market size.

Cranberries Products

  • CRAISINS® DRIED CRANBERRIES, Originally dried cranberries, flavours of dried cranberries, and whole and juicy dried cranberries are offered by Craisins.
  • Cranberex®, According to a BL-DMAC test, Cranberex® has 15% PACs. It is among the most concentrated cranberry extracts on the market in Europe or North America. This consistency and potency are directly related to the doses determined in the significant clinical experiment that proved the association between A-Type PACs and anti-adhesion action.

Market Key Developments

  • In May 2023, to create a line of delicious delights produced from genuine fruit, The Hershey Company and Ocean Spray Cranberries, Inc., joined forces. With Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, the new snack collection offers a delectable chocolate experience that will delight your taste buds.
  • In November 2022, according to Brian Vertrees, director of business development at Naturipe Farms, fresh cranberries by Naturipe Farms was made available for purchase.
  • In March 2022, Canomiks, a startup technology company redefining the functional food and beverage industry, and Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced research utilising Canomiks' A.I. based technology platform to test and certify the biological efficacy of the cranberry.

Cranberries Market Scope:


Report Metric Details
Market Size Value in 2021 US$2.991 billion
Growth Rate CAGR during the forecast period
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Product Type, Nature, End-User, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Badger State Fruit Processing Inc., Canneberge Quebec Inc., Cape Blanco Cranberries Inc., Cape Cod Select, Decas Cranberry Products Inc., Fresh Meadows Cranberries, Fruit dOr, Habelman Bros. Co., Honestly Cranberry, Mariana Co.
Customization Scope Free report customization with purchase



  • By Product Type
    • Fresh Fruits
    • Freeze Dried
    • Air Dried
    • Others
  • By Nature
    • Conventional
    • Organic
  • By End-User
    • Bakery
    • Confectionaries
    • Dairy Products
    • Beverages
    • Cereals
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

Cranberries Market was valued at US$2.991 billion in 2021.
Prominent key market players in the cranberries market include Badger State Fruit Processing Inc., Canneberge Quebec Inc., Cape Blanco Cranberries Inc., and Cape Cod Select, among others.
The cranberries market has been segmented by product type, nature, end-user, and geography.
One of the main factors spurring cranberry market growth is the therapeutic benefit of cranberries.
North America is expected to hold a significant share of the global cranberry market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Fresh Fruits

5.3. Freeze Dried

5.4. Air Dried

5.5. Others


6.1. Introduction

6.2. Conventional

6.3. Organic


7.1. Introduction

7.2. Bakery

7.3. Confectionaries

7.4. Dairy Products

7.5. Beverages

7.6. Cereals

7.7. Others


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. Badger State Fruit Processing Inc.

10.2. Canneberge Quebec Inc.

10.3. Cape Blanco Cranberries Inc.

10.4. Cape Cod Select

10.5. Decas Cranberry Products Inc.

10.6. Fresh Meadows Cranberries

10.7. Fruit dOr

10.8. Habelman Bros. Co.

10.9. Honestly Cranberry

10.10. Mariana Co.

Badger State Fruit Processing Inc.

Canneberge Quebec Inc.

Cape Blanco Cranberries Inc.

Cape Cod Select

Decas Cranberry Products Inc.

Fresh Meadows Cranberries

Fruit dOr

Habelman Bros. Co.

Honestly Cranberry

Mariana Co.