Meat Snacks Market Size, Share, Opportunities, And Trends By Meat Type (Beef, Chicken Meat, Others), By Product type (Jerky, Meat Bars, Sticks, Others), By Distribution Channel (Online, Offline), And By Geography – Forecast From 2025 To 2030

Report CodeKSI061612845
PublishedNov, 2025

Description

Meat Snacks Market Size:

The Meat Snacks Market is projected to grow from USD 19.756 billion in 2025 to USD 27.722 billion by 2030, at a CAGR of 7.01%.

Meat snacks are marinated, salted meats that have a greater flavour and a longer shelf life. People consume several sorts of meat, including beef, chicken, and turkey. Moreover, beef has a large market share, and there are numerous types of beef meat snacks available due to its excellent nutritional value and delicious taste. The meat snack market has grown significantly during the last few decades. People's preference for convenience foods, as well as an increase in demand for nutritional snacks, are just a few of the factors driving the meat snacks industry.

What are the Meat Snacks Market drivers?

  • Rising demand for convenience food is contributing to the meat snacks market expansion.

The increased demand for convenience foods is setting a rapid growth trend in the global market for meat snacks. In line with this, people have become quite busy as fast-paced lifestyles have created convenient and portable snacking alternatives for on-the-go consumption. Examples of such meat snacks are jerky, meat sticks and meat chips, which have grown in popularity due to their high protein and satiety factor appealing to health-conscious persons in favour of such products over traditional snacks.

Moreover, the effects of urbanization combined with all those busy schedules add to this behaviour as they create an environment favourable for people to reach for easy and fast processed food consumption. In addition, the societal change from meal consumption to snacking, coupled with growing protein preference nutrients, provides further emphasis on the very promising growth trend of the global market for meat snacks.

  • Increased awareness of protein benefits is anticipated to increase the market demand

The meat snacks market is growing significantly, driven by increased knowledge of the nutritional benefits of protein consumption. The growing awareness of human beings in terms of healthy eating and effective conditioning radically varies by rural and urban populations. Meat snacks such as beef, turkey, and pork have become popular versatile foods among busy people, especially today within the working-age populations and the younger generation. Based on 'convenience' attributes, meat snacks appeal to consumers but then fail to meet many needs because they are increasingly expecting functional benefits from snacking. With high protein content as a major feature in snacking habits, special meat-based alternatives have enjoyed growing popularity and have come to be regarded as an improvement over traditional snacking options.

  • Premiumization trends are also increasing the market demand

The overall trend in the food and beverage industry points toward a premiumization that has given rise to huge opportunities in the international market for meat snacks. The changes in the demand from consumers for healthier and more premium snack products usually reflect the willingness to pay for products that meet these new standards. Thus, meat snack producers have started introducing new high-end product lines focusing on quality meats, natural ingredients, and artisan production methods for typical customers who are looking for wholesome and convenient yet rich snacking options. This is also a good fit with the shifting palates of today's consumers and builds brands to capitalize on the potential growth of the global market for premium meat snacks.

The Meat Snacks Market is analyzed into the following segments:

  • By product type, jerky is anticipated to grow during the forecast period

Jerky - the well-known snack of dried and cured meats from around the world, which attracts a huge market. Jerky is prepared by slicing meat: beef, pork, or turkey, into strips to be dried in different ways, like air-drying and dehydrating. It is long-lasting, protein-rich, and can simply fit into a bag. It's mainly under North America as they already recognize what jerky is when they hear it from meat snacks fans. It is a low-fat and low-sugar product in the diet. This is catered to meet the growing consumer taste for protein-rich and healthy snacking. Jerky is also the biggest section of the meat snacks market and still keeps attracting consumers on the lookout for snacks with convenience and nutrition, thereby expanding its global reach and market.

Geographical Outlook of the Meat Snacks Market:

  • North America is witnessing exponential growth during the forecast period

North America primarily reigns over the worldwide meat snacks market due to the increasing demand from consumers for protein snacks, and especially in the USA, stands as the largest market both in the region and across the globe.

It is the strong snacking culture; rising health-conscious consumers who desire protein in their snack foods; and the increasing convenience-oriented that drive the growing market further. Additionally, today's consumer shifts towards clean-label and natural meat snacks, looking out for products free from any artificial ingredients and preservatives. The U.S. meat snacks industry also boasts a high degree of product innovation, with manufacturers introducing new flavours, types of meat, and types of packaging to attract consumers.

Key launches in the Meat Snacks Market:

  • In March 2024, Country Archer Provisions introduced Ancestral Beef Blend Meat Sticks and Pasture-Raised Bison Jerky at Natural Products Expo West 2024.
  • In February 2024, Whisps introduced Whisps Protein Snackers, a shelf-stable, high-protein snack. The snack platters include baked cheese nibbles, quality salami, and dried fruit.

Meat Snacks Market Scope:

Report Metric Details
Meat Snacks Market Size in 2025 US$21.375 billion
Meat Snacks Market Size in 2030 US$29.172 billion
Growth Rate CAGR of 6.42%
Study Period 2020 to 2030
Historical Data 2020 to 2023
Base Year 2024
Forecast Period 2025 – 2030
Forecast Unit (Value) USD Billion
Segmentation
  • Meat Type
  • Product Type
  • Distribution Channel
  • Geography
Geographical Segmentation North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Meat Snacks Market
  • DuPont
  • Lakeland Industries
  • Kappler
  • Honeywell International Inc.
  • 3M
Customization Scope Free report customization with purchase

 Segmentation

  • By Product Type
    • Jerky
    • Meat Bars
    • Meat Sticks
    • Meat Chips
    • Others
  • By Type of Meat
    • Beef
    • Pork
    • Chicken
    • Turkey
    • Exotic Meat
    • Seafood-Based
    • Plant-Based Meat
    • Others
  • By Flavor Profile
    • Original
    • Smoked
    • Spicy
    • Sweet
    • Others
  • By Packaging Type
    • Single-Serve Packs
    • Multi-Serve Packs
    • Resealable Packs
  • By Distribution Channel
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Online Retail
    • Foodservice
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others

Our Best-Performing Industry Reports:


Frequently Asked Questions (FAQs)

The meat snacks market is expected to reach a total market size of US$29.172 billion by 2030.

Meat snacks market is valued at US$21.375 billion in 2025.

The global meat snacks market is expected to grow at a CAGR of 6.42% during the forecast period.

Increased awareness of protein benefits is anticipated to increase the market demand.

North America is witnessing exponential growth during the forecast period.

Table Of Contents

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. MEAT SNACKS MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Jerky

5.3. Meat Bars

5.4. Meat Sticks

5.5. Meat Chips

5.6. Others

6. MEAT SNACKS MARKET BY TYPE OF MEAT 

6.1. Introduction

6.2. Beef

6.3. Pork

6.4. Chicken

6.5. Turkey

6.6. Exotic Meat

6.7. Seafood-Based

6.8. Plant-Based Meat

6.9. Others

7. MEAT SNACKS MARKET BY FLAVOR PROFILE

7.1. Introduction

7.2. Original

7.3. Smoked

7.4. Spicy

7.5. Sweet

7.6. Others

8. MEAT SNACKS MARKET BY PACKAGING TYPE

8.1. Introduction

8.2. Single-Serve Packs

8.3. Multi-Serve Packs 

8.4. Resealable Packs

9. MEAT SNACKS MARKET BY DISTRIBUTION CHANNEL

9.1. Introduction

9.2. Supermarkets and Hypermarkets

9.3. Specialty Stores

9.4. Online Retail

9.5. Foodservice

10. MEAT SNACKS MARKET BY GEOGRAPHY

10.1. Introduction

10.2. North America

10.2.1. USA

10.2.2. Canada

10.2.3. Mexico

10.3. South America

10.3.1. Brazil

10.3.2. Argentina

10.3.3. Others

10.4. Europe

10.4.1. United Kingdom

10.4.2. Germany

10.4.3. France

10.4.4. Italy

10.4.5. Spain

10.4.6. Others

10.5. Middle East and Africa

10.5.1. Saudi Arabia

10.5.2. UAE

10.5.3. Others

10.6. Asia Pacific

10.6.1. China

10.6.2. Japan

10.6.3. India

10.6.4. South Korea

10.6.5. Taiwan

10.6.6. Thailand

10.6.7. Indosneisa

10.6.8. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

11.1. Major Players and Strategy Analysis

11.2. Market Share Analysis

11.3. Mergers, Acquisitions, Agreements, and Collaborations

11.4. Competitive Dashboard

12. COMPANY PROFILES

12.1. PepsiCo Inc.

12.2. The Oberto Brands, Inc.

12.3. Hormel Foods Corporation

12.4. Smithfield Foods, Inc.

12.5. General Mills, Inc.

12.6. Tillamook Country Smoker

12.7.  Louisville Vegan Jerky Co.

12.8. Jack Link’s Protein Snacks

12.9. Country Archer Jerky Co.

12.10. Nick’s Sticks

12.11. Wild Zora Foods, Inc.

13.  RESEARCH METHODOLOGY

LIST OF FIGURES

LIST OF TABLES

Companies Profiled

PepsiCo Inc.

The Oberto Brands, Inc.

Hormel Foods Corporation

Smithfield Foods, Inc.

General Mills, Inc.

Tillamook Country Smoker

 Louisville Vegan Jerky Co.

Jack Link’s Protein Snacks

Country Archer Jerky Co.

Nick’s Sticks

Wild Zora Foods, Inc.

Related Reports