Cognition Supplements Market Size, Share, Opportunities, And Trends By Product Type (Natural Molecules, Herbal Extract, Vitamins & Minerals), By Form (Chewable, Capsules), By Distribution Channel (Supermarket/Hypermarket, Medical Stores, Online Retail Stores, Other Distribution Channels), And By Geography - Forecasts From 2023 To 2028

The global cognition supplements market was valued at US$45.741 billion in 2021.

Cognition supplements, also referred to as nootropic supplements, are a blend of nutrients, probiotics, and herbal extracts that positively impact the brain function of a healthy person. These supplements help improve memory, creativity, alertness, motivation, and general cognitive brain function and also improve brain activities in the older population due to any age-related decline. Popular cognitive supplements include resveratrol, creatine, fish oil supplements, and phosphatidylserine.

There has been tremendous growth in the cognition and brain health sector over the past few years. The market for brain and cognition has expanded dramatically, giving many customers clarity while reflecting wider global trends in mental health and wellbeing. These trends range from brain function and healthy brain aging to improved memory, mood, emotional well-being, stress and anxiety, attention, focus, and mental fatigue. Therefore, rising awareness regarding mental health issues and cognition health is boosting the growth of the global cognition supplement market during the anticipation period. As people grow older, they want to maintain their mental well-being along with cognition and brain function on the same level as when they were younger.

Consequently, the growing number of older adults is increasing the market for nootropic supplements. The demand for cognition supplements has grown tremendously. The mainstream supplements market in the United States had a 59 percent increase in overall sales of cognition health ingredients in the fiscal year 2021, reaching US$366 million from US$230 million as per the official data. 

During the analysis period, however, the government's implementation of stringent rules and regulations, high costs, and a lack of conclusive scientific evidence regarding the benefits of nootropic supplements on cognitive health are impeding the growth of the global market for cognition supplements.

The growing mental well-being and increasing geriatric population are boosting the global cognition supplement market growth.

Healthy brain function has become imperative as the elderly population rises. The loss of cognitive function, which results in dementia, is a serious concern related to aging. As people age, the brain is more susceptible to inflammation and oxidation, which causes free radical damage to brain cells. Memory loss may come from the cumulative effects of free radical damage in the brain caused by aging, which may be detrimental to cognitive function. To lower the risk of cognitive deterioration, Many older adults have started taking brain-healthy vitamins to reduce their risk of cognitive decline. According to a survey conducted by the Harvard Medical School, around 25 percent of adults over 50 take a supplement to boost their brain health, memory, attention, and focus. As a result, the growing senior population is one of the major reasons propelling the expansion of the global market for brain health supplements throughout the predicted period. According to the WHO, one in every six persons will be 60 or older by 2030. From 1 billion in 2020, there will be 1.4 billion persons who are 60 years of age or older by 2030. The proportion of adults 60 and older will have doubled globally by 2050. The number of people 80 and older is projected to treble between 2020 and 2050, reaching 426 million.

Not just seniors but younger demographics are also seeking ways to increase their cognition performance. Rising awareness regarding mental well-being, sleep support, mood support, and stress relief is driving the growth of cognition supplements. The global market prospects are also positively impacted by the rising prevalence of mental health conditions, including anxiety and depression. According to the WHO, nearly 5% of the global adult population suffered from depression in 2021, and around 280 million total persons worldwide suffered from depression in 2021. According to an article released by the Anxiety & Depression Association of America, about 19.1 percent of the adult population, or 40 million people, in the United States suffer from anxiety. Proactive consumers seek cognition health items like dietary supplements and natural products. As a result, nootropic supplement demand is becoming more widespread.

North America is anticipated to hold a significant share of the cognition supplement market.

It is projected that the North American area will account for a sizeable portion of the cognition supplement market. This region will witness high growth during the forecast period due to a well-established dietary and natural supplement industry. In the United States, according to government data, the mainstream supplement industry's overall sales of ingredients that support cognition surged by 59 percent in the fiscal year 2021, reaching US$366 million from US$230 million the year before. The growing geriatric population in countries such as Canada and the United States is also propelling regional market demand. Demand is also being fueled by the emergence of new businesses with innovative products and the presence of major market players in North American nations.

Additionally, the increased incidence of mental health problems like depression, stress, and anxiety is helping to fuel market expansion in this area. For instance, according to the Anxiety and Depression Association of America, nearly 6.8 million adults in the US suffer from GAD or General Anxiety Disorder. Prime markets in the North American region are Canada, the United States, and Mexico.

Market Developments:

• In September 2022, New Zealand dairy company Fonterra introduced a new kind of brain-boosting vitamin called BioKodeLab. The purpose of the supplement manufacturer is to reduce blue light while simultaneously enhancing cognitive performance, stress response, and immunity. Focus Plus, Calm Plus, and Probiotic Plus are the three product SKUs that currently make up the brand. They are all sold only through the direct-to-consumer channel in New Zealand.
• In May 2021, the adaptogen ashwagandha, the vitamins B6 and B12, and phosphatidylserine are all ingredients in Vitafusion's newest supplement, Brain Food, designed to provide the nutrients required to support healthy brain function.
• In January 2023, Hero X Health introduced Entrepreneuro, a natural brain supplement that "fuels your brain and combats mental weariness." New York firefighter and fitness expert Frank D'Agostino started Entrepreneuro.

Cognition Supplements Market Scope:

Market Segmentation:

• By Product Type
  • Natural Molecules
  • Herbal Extract
  • Vitamins & Minerals
• By Form
  • Chewable
  • Capsules
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Medical Stores
  • Online Retail Stores
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others