The microwavable food market is expected to grow from USD 112.643 billion in 2025 to USD 150.625 billion in 2030, at a CAGR of 5.98%.
Fast-paced lifestyles and hectic work schedules have drastically changed consumers’ preferences and forced people to adopt microwavable foods replacing traditional cooking methods. Microwave cooking is incredibly convenient since it is quick and easy, and it has grown significantly in popularity as an efficient, practical, and time-efficient cooking technique.
Microwavable dishes need a minimum amount of cooking preparation time and may be prepared in a standard microwave oven found in everyone’s kitchen. The need for quick meals increases along with the urban population. Additionally, the market prospects are being supported by expanding nuclear families, higher female labour force involvement, improving living standards, and a quick rise in the number of massive retail chains. Increasing R&D operations by various microwavable food makers for advancement in freezing technology, as well as the expanding establishment of multiple fast food outlets in developing countries, are anticipated to present a profitable opportunity for microwavable food market participants.
However, the lack of nutritional value in microwavable foods is impeding the growth of the global market during the forecast period.
One of the prime factors boosting the growth of the microwavable foods market is the growing demand for ready-to-eat convenient foods products. Change in lifestyles, hectic schedules and corporate work culture is forcing people to look for easy-to-prepare food products. This factor is leading to the increasing adoption of microwavable food items. Additionally, the growth of the global market is being supported by higher female labour force involvement, expanding nuclear families, a quick rise in the number of massive retail chains and improving living standards.
The increasing desire for tasty meals drives the need for ready-to-eat (RTE) food items. The microwavable foods market provides customers with great meals in very little time for consumption, therefore pushing worldwide market needs. The use of microwaves in food packaging also keeps growing quickly as a result of the ease that precooked meals give to a population.
Technological innovation regarding food products and packaging is predicted to spur growth during the forecast period. The market is witnessing a rise in R&D initiatives by several microwavable food firms for breakthroughs in freezing technology, as well as the expanding establishment of fast-food chains in emerging nations, which are likely to improve prospects for industry participants throughout the projection period.
Asia Pacific region will witness a rapid growth rate in microwavable food. Rising disposable income, rapid urbanization and the demand for western-style diets are supporting the growth of the microwavable foods market in this region. Developing economies like India and China are experiencing a high demand for microwavable foods. Factors such as innovation in eating habits, traditional snacking behaviours, a simpler and faster preparation procedure, and an increase in the consumption of processed RTE food products are attributing to the growth of the market in this region. In addition, rising nuclear families, growth in the number of working women and an exponential increase in the number of supermarkets and hypermarkets is also augmenting the market growth. Moreover, the emergence of new players with new and innovative products is also driving the demand.
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