Middle East And Africa Baby Safety And Convenience Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Prams And Strollers, Car Seat), By Distribution Channel (Online, Offline), And By Country - Forecasts From 2022 To 2027

Published:  Mar 2022 Report Code: KSI061612868 Pages: 92

The Middle East and Africa baby safety and convenience market are expected to grow at a CAGR of 5.40% from the market size of US$437.527 million in 2020 to reach a market value of US$632.212 million in 2027.

The market is growing in this region owing to the growing population,  birth rate, and rising awareness of infant health and wellness measures. Moreover, increasing per capita income is another factor influencing the growing purchase rate of baby products.

Baby safety and convenience is a term used for the whole set of baby products in the baby product line. These products are promising for preventing infants’ injuries and keeping them safe. The growth of working parents has fuelled a need for a product that can make it easy for parents to work and be sure about the infant’s safety. Moreover, the rising rate of nuclear families in countries like Egypt, Israel, UAE, and others has created a need for baby safety products.  The growing demand for baby safety and convenience products among the working parents in these developing countries has paved the  way for market growth and is expected to robust the baby safety and convenience market during the forecast period.

Key drivers

 Baby safety and convenience products mainly include baby car seaters. Many regulations by the governments of these countries have been implemented to avoid deaths due to road accidents. Many studies have been carried out which state that the car accidents resulting in deaths of children are due to parents’ failure to implement child safety measures in the car. For instance, a research study named “Road Safety Challenges in Egypt: A Discussion of Policy Alternatives” by the American University in Cairo in January 2019, states that among the 465 families of an injured child in car accidents in Ismailia, only 0.8% of incidence used child restrains or baby car seaters. Such studies have created awareness regarding the use of baby seaters in cars for the safety measures of a child.

Moreover, the surge in the safety of a child indoors, along with the outdoors, has inclined parents to use baby cribs and cots. The installation of baby gates is used to block the stairs and doorways in the house. The increase in disposable income led to the rise in demand for such baby safety products. Increasing demand for such safer and secure home environments is fuelling the growth of the baby safety and convenience market in the Middle East and African countries.

Latest developments

  • In November 2021, Baby Jogger launched a “City Turn Convertible Car Seat”. This innovation makes it easy to bring a child 10 inches closer and allows for a 180-degree rotation with one hand in rear face mode. During the same year, Baby Jogger also introduced the reimaging of baby gear with bold and new designs.
  • In November 2021, retailer Checkers launched baby store “Little Me’ in the Western Cape and announced plans to open more than six such outlets in upcoming years.

Regional analysis

Due to the increasing share of working women in the country and rising disposable income, Saudi Arabia is estimated to grow at a faster pace in the baby safety and convenience market in the region. The UAE, Israel, and Egypt are also projected to relatively grow their share of the baby safety and convenience market during the forecast period.

COVID -19 impact

Since the outbreak of COVID-19, many governments in the Middle East and African countries have imposed restrictions on travel, industrial activities, and social distancing, forcing the closure of many retail stores. This is expected to affect the production of baby safety and convenience products as well. However, the increasing demand for baby safety products and the decent income of the population in these countries are projected to grow the market size during the forecast period.

Middle East And Africa Baby Safety And Convenience Market Scope:

Report Metric Details
 Market size value in 2020  US$437.527 million
 Market size value in 2027  US$632.212 million
 Growth Rate  CAGR of 5.40% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Million
 Segments covered  Type, Distribution Channel, And Country
 Regions covered  Israel, Saudi Arabia, UAE, Egypt, Others
 Companies covered  Goodbaby Internationa Holdings Limited, Newell Brands, Dorel Industries Inc,   Hauck GmbH & Co. KG, Valco Baby South Africa, Joie international Co., Limited
 Customization scope  Free report customization with purchase


Market Segmentation

  • By Type
    • Prams and Strollers
    • Car seat
  • By Distribution Channel
    • Online
    • Offline 
  • By Country
    • Israel
    • Saudi Arabia
    • UAE
    • Egypt
    • Others


1. Introduction
1.1. Market Definition
1.2. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Middle East and Africa Baby Safety and Convenience Market Analysis, by Type
5.1. Introduction
5.2. Prams and Strollers
5.3. Car seat 

6. Middle East and Africa Baby Safety and Convenience Market Analysis, by Distribution Channel
6.1. Introduction
6.2. Online 
6.3. Offline  

7. Middle East and Africa Baby Safety and Convenience Market Analysis, by Country
7.1. Introduction
7.2. Israel
7.3. Saudi Arabia
7.4. UAE
7.5. Egypt
7.6. Others 

8. Competitive Environment & Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9. Companies mentioned
9.1. Goodbaby Internationa Holdings Limited
9.2. Newell Brands
9.3. Dorel Industries Inc
9.4. Hauck GmbH & Co. KG
9.5. Valco Baby South Africa
9.6. Joie international Co., Limited 

Goodbaby Internationa Holdings Limited

Newell Brands

Dorel Industries Inc

Hauck GmbH & Co. KG

Valco Baby South Africa

Joie international Co., Limited



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