The North America baby safety and convenience market are projected to witness a compound annual growth rate of 4.96% to grow to US$5.483 billion by 2027, from US$3.907 billion in 2020.
The regional rules and regulations require the use of baby safety products for securing the child. The prime reason driving the market for baby safety and convenience is a notable surge in disposable income which has increased the market demand for baby products. However, a significant decrease in birth rates with the surge in the geriatric population, lower number of children present, and notable childbearing cost restraints the market growth. The analysis report segments the North American baby safety and convenience market based on type, distribution channel, and country.
Mexico is expected to dominate the market during the forecasted period.
By country, the North America Baby Safety and Convenience market have been segmented as USA, Canada, and Mexico. Mexico is expected to hold a significant share in the regional market owing to the highest birth rate. Lower education and lack of relevant knowledge coupled with a high adult population support a greater birth rate and hence drive the market growth. The US is expected to hold a substantial share of the market.
By type, the North America baby safety and convenience market have been segmented as prams and strollers, and car seats. Pram and strollers are expected to hold a large share of the market. Prams and strollers carry babies while entertaining them, making it easy for the parents to work as well as take care of the baby.
By distribution channel, the North America baby safety and convenience market have been distinguished as online and offline. The online channel for safety and convenience products for babies is expected to hold a significant market share. Rising internet penetration and adoption of online channels have increased orders. Data from World Bank Database shows that the proportion of the population able to access the internet in the North American region increased to 90.152% in 2019, from 76.117% in 2015. Furthermore, increasing penetration of 5G technology and the growing IT and telecommunication sector is further expected to increase the segment growth.
Growth Factors
One of the prime reasons supporting the growth in the North American baby safety and convenience market is strict safety and security norms in the region. Road safety rules, for instance, require the use of car seats while traveling with a baby in cars, buses, or other vehicles, which has raised the market demand for baby safety and convenience products.
Restraints
A key restraint facing the market is reducing the birth rate, which has the potential to hamper market growth. Data from Macrotrends shows that Mexico's birth rate fell to 16.892 per 1,000 people in 2021, from 17.173 per 1,000 people in 2020. In 2019, Mexico's birth rate was 17.455 per 1,000 people. The US has witnessed a dip in the number of births in the country. Increasing education coupled with a preference for fewer children has led to lower birth. Furthermore, the rise in the regional geriatric population has also notably impacted the market. Data from World Bank shows that the proportion of the population aged 65 and above reached 16.783% of the total population in 2020, from 14.784% in 2015.
COVID Insights
The coronavirus pandemic hampered the growth of the North American baby safety and convenience market. The region witnessed a dip in the number of births which notably impacted the market. Furthermore, restrictions of movement and fear of the virus confined people in their homes, impacting the market demand for strollers and car seats.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Market size value in 2020 | US$3.907 billion |
| Market size value in 2027 | US$5.483 billion |
| Growth Rate | CAGR of 4.96% from 2020 to 2027 |
| Base year | 2020 |
| Forecast period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments covered | Type, Distribution Channel, And Country |
| Regions covered | USA, Canada, Mexico |
| Companies covered | Goodbaby International Holdings Ltd., Newell Brands, Dorel Industries Inc., Valco Baby USA, Jané Group, Artsana S.P.A., Combi USA, Inc |
| Customization scope | Free report customization with purchase |
Key Market Segments