Online Advertisement Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Pricing Structure (Pay Per Click, Pay Per Action), By Product (Sponsored Ads, Display Ads, Video Ads, App Ads), And By Geography - Forecasts From 2019 To 2024

Published:  May 2021 Report Code: KSI061612159 Pages: 123

The online advertisement market is projected to grow at a CAGR of 10.11% to reach US$553.677 billion by 2024, from US$310.583 billion in 2018. The demand for online advertising will grow during the forecasted period on account of the rising usage of consumer electronics such as smartphones and tablets and budding internet penetration in the developing economies.

Furthermore, the trend towards personalized advertisement and the cost-effectiveness of online advertisement as compared to other sources will augment the demand for online advertisement. On regional bases, the North American region will have a significant share in the market due to the early adoption of technology and the Asia Pacific region will see many opportunities to grow due to the improvement in the standards of living and the shifting trend toward the internet and technology in emerging countries.

This research study examines the current market trends related to demand, supply, and sales, in addition to the recent developments. Major drivers, restraints, and opportunities have been covered to provide an exhaustive picture of the market. The analysis presents in-depth information regarding the development, trends, and industry policies and regulations implemented in each geographical region. Further, the overall regulatory framework of the market has been exhaustively covered to offer stakeholders a better understanding of the key factors affecting the overall market environment.

Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study have been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research. Both bottom-up and top-down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the online advertisement value chain. The last step involves complete market engineering which includes analyzing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.

Market intelligence is presented in the form of analysis, charts, and graphics to help the clients in gaining a faster and more efficient understanding of the online advertisement market.

Major industry players profiled as part of the report are Google, Inc., Facebook, Oath, Inc., Nanjing Marketing Group Ltd., and Yelp, among others.

Online Advertisement Market Scope:

Report Metric Details
 Market size value in 2018  US$310.583 billion
 Market size value in 2024  US$553.677 billion
 Growth Rate  CAGR of 10.11% from 2018 to 2024
 Base year  2018
 Forecast period  2019–2024
 Forecast Unit (Value)  USD Billion
 Segments covered  Pricing Structure, Product, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
  Companies covered  Google, Inc., Facebook, Oath, Inc. (A subsidiary under Verizon Communications),   Nanjing Marketing Group Ltd., Yelp, Reddit, Amazon, Twitter, Microsoft, RhythmOne
 Customization scope  Free report customization with purchase

Segmentation

The online advertisement market has been analyzed through following segments:

By Pricing Structure

Pay per click

Pay per action

 

By Product

Sponsored Ads

Display Ads

Video Ads

App Ads

 

By Geography

North America

USA

Canada

Mexico

Others

 

South America

Brazil

Argentina

Others

 

Europe

Germany

France

United Kingdom

Spain

Others

 

Middle East and Africa

Saudi Arabia

Israel

Others

 

Asia Pacific

China

Japan

South Korea

India

Others


Frequently Asked Questions (FAQs)

Q1. What will be the online advertisement market size by 2024?
A1. The online advertisement market is projected to reach a market size of US$553.677 billion in 2024. 


Q2. What is the size of the global online advertisement market?
A2. Online Advertisement Market was valued at US$310.583 billion in 2018. 


Q3. What are the growth prospects for the online advertisement market?
A3. The global online advertisement market is projected to grow at a CAGR of 10.11% over the forecast period. 


Q4. Who are the major players in the online advertisement market?
A4. Major industry players profiled as part of the online advertisement market report are Google, Inc., Facebook, Oath, Inc., Nanjing Marketing Group Ltd., and Yelp. 


Q5. What factors are anticipated to drive the online advertisement market growth?
A5. The demand for online advertising will grow during the forecasted period on account of the rising usage of consumer electronics such as smartphones and tablets and budding internet penetration in the developing economies.

1. INTRODUCTION
1.1. MARKET OVERVIEW
1.2. MARKET DEFINITION
1.3. SCOPE OF THE STUDY
1.4. CURRENCY
1.5. ASSUMPTIONS
1.6. BASE, AND FORECAST YEARS TIMELINE
2. RESEARCH METHODOLOGY  
2.1. RESEARCH DESIGN
2.2. SECONDARY SOURCES
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1. MARKET SEGMENTATION
4.2. MARKET DRIVERS
4.3. MARKET RESTRAINTS
4.4. MARKET OPPORTUNITIES
4.5. PORTER’S FIVE FORCE ANALYSIS
4.5.1. BARGAINING POWER OF SUPPLIERS
4.5.2. BARGAINING POWER OF BUYERS
4.5.3. THREAT OF NEW ENTRANTS
4.5.4. THREAT OF SUBSTITUTES
4.5.5. COMPETITIVE RIVALRY IN THE INDUSTRY
4.6. LIFE CYCLE ANALYSIS - REGIONAL SNAPSHOT
4.7. MARKET ATTRACTIVENESS
5. ONLINE ADVERTISEMENT MARKET BY PAYMENT STRUCTURE
5.1. PAY PER CLICK
5.2. PAY PER ACTION
6. ONLINE ADVERTISEMENT MARKET BY PRODUCT TYPE
6.1. SPONSORED ADS
6.2. DISPLAY ADS
6.3. VIDEO ADS
6.4. APP ADS
7. ONLINE ADVERTISEMENT MARKET BY GEOGRAPHY
7.1. NORTH AMERICA
7.1.1. USA
7.1.2. CANADA
7.1.3. MEXICO
7.1.4. OTHERS
7.2. SOUTH AMERICA
7.2.1. BRAZIL
7.2.2. ARGENTINA
7.2.3. OTHERS
7.3. EUROPE
7.3.1. GERMANY
7.3.2. FRANCE
7.3.3. UNITED KINGDOM
7.3.4. SPAIN
7.3.5. OTHERS
7.4. MIDDLE EAST AND AFRICA
7.4.1. SAUDI ARABIA
7.4.2. ISRAEL
7.4.3. OTHERS
7.5. ASIA PACIFIC
7.5.1. CHINA
7.5.2. JAPAN
7.5.3. SOUTH KOREA
7.5.4. INDIA
7.5.5. OTHERS
8. COMPETITIVE INTELLIGENCE
8.1. Competition and Offerings Analysis of Key Vendors
8.2.  RECENT INVESTMENT AND DEALS
8.3. STRATEGIES OF KEY PLAYERS
9. COMPANY PROFILES
9.1. Google, Inc.
9.2. Facebook
9.3. Oath, Inc. (A SUBSIDIARY UNDER VERIZON COMMUNICATIONS)
9.4. Nanjing Marketing Group Ltd.
9.5. Yelp
9.6. Reddit
9.7. Amazon
9.8. Twitter
9.9. Microsoft
9.10. RhythmOne
LIST OF FIGURES
LIST OF TABLES
DISCLAIMER

Google, Inc.

Facebook

Oath, Inc. (A subsidiary under Verizon Communications)

Nanjing Marketing Group Ltd.

Yelp

Reddit

Amazon

Twitter

Microsoft

RhythmOne

 

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