Saudi Arabia Baby Food Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Organic Baby Food, Conventional Baby Food), By Product (Dried Baby Food, Milk Formula, Prepared Baby Food, Others), And By Distribution (Online, Offline) - Forecasts From 2022 To 2027

Published:  Mar 2022 Report Code: KSI061612864 Pages: 100

Saudi Arabia Baby food market is estimated to grow at a CAGR of 5.67% from US$412.023 million in 2020 to US$605.960 million in 2027.

Saudi Arabia’s baby food market is estimated to grow at a CAGR of 5.67% from US$412.023 million in 2020 to US$605.960 million in 2026. The growth is attributed to the rising awareness of nutritional food and the overall diet in Saudi Arabia.

Baby food includes fruits, vegetables, and cereals, that promote the overall development of the child. Especially with infants, this food acts as a substitute for breast milk. They are generally used for children from the age group of 6 months to 4 years. They also include baby soup and baby snacks.

Rising awareness regarding a healthy diet drives the baby food market

Owing to the rising awareness regarding the healthy substitute diet for infants, the demand for such baby food has increased in Saudi Arabia in recent times. Market players are developing the product by launching new products into the market to meet the same demand and to provide more new and healthy options.  In addition to this, the increase in per capita income has also led to an increase in consumer spending. This led consumers to buy the new products on the market. Baby products are essential for infants, which has piqued the interest of infant parents.  Whereas Saudi Arabia has been gradually adapting to the adaptation of westernization during the last few years.

Furthermore, the population of Saudi Arabia will increase in recent years, according to the World Bank data, Saudi Arabia population has increased to 3.48 crores in the year 2020. Additionally, the rising number of working women is one more factor in the increasing demand for baby food. According to the World Bank, the total female labor force participation rate increased to 23.31% in 2019. This is expected to increase in the coming years as the cost of living in Saudi Arabia rises.  Hence, an increase in per capita income, changing lifestyles, working women, and an increase in the population, the growth in the baby food market is expected during the forecast period.

Restraints in the baby food market

According to the World Health Organization report, Saudi Arabia's government spends 6.5% of its national income on health.  The government promotes breastfeeding in the country owing to its long-lasting health benefits for infants. Provisions such as maternity leaves have also been implemented in Saudi Arabia to provide a greater work-life balance for women. Health professionals in Saudi Arabia also encourage mothers to practice breastfeeding for the nutritional growth of infants. The Health Ministry in 2008  restricted the advertisements of baby food products. This is one of the factors hampering the growth of baby food products.

COVID-19 analysis

Due to the sudden outbreak of the pandemic, many restrictions were imposed on industrial activities, business sectors, travel, and many more. Due to this the supply chain was also disrupted in many industrial sectors. The baby food market was also affected due to the same. Additionally, due to an increase in the rate of unemployment, which is 8.22% in the year 2020 according to the report by the World Bank, consumers have inclined toward cutting down on extra expenses. Due to these factors, the baby food market in Saudi Arabia has slowed down. However, the strategies implemented by the market players and the increasing rate of income are expected to drive the baby food market in upcoming years.

Saudi Arabia Baby Food Market Scope:

Report Metric Details
 Market size value in 2020  US$412.023 million
 Market size value in 2027  US$605.960 million
 Growth Rate  CAGR of 5.67% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Million
 Segments covered  Type, Product, And Distribution
 Companies covered  Nutridar, Abott Arabia, Nestle Middle East, Novolac Saudi Arabia, Kraft Heinz   Company
 Customization scope  Free report customization with purchase


Market Segmentation

  • By Type
    • Organic baby food
    • Conventional baby food
  • By Product
    • Dried baby food
    • Milk formula
    • Prepared baby food
    • Others
  • By Distribution
    • Online
    • Offline 
1. Introduction
1.1. Market Definition
1.2. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Saudi Arabia Baby Food Market Analysis, by Type
5.1. Introduction
5.2. Organic baby food
5.3. Conventional baby food

6. Saudi Arabia Baby Food Market Analysis, by Product
6.1. Introduction
6.2. Dried baby food
6.3. Milk formula
6.4. Prepared baby food
6.5. Others 

7. Saudi Arabia Baby Food market, by Distribution Channel
7.1. Introduction
7.2. Online 
7.3. Offline 

8. Competitive Environment & Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9. Companies mentioned 
9.1. Nutridar
9.2. Abott Arabia
9.3. Nestle Middle East
9.4. Novolac Saudi Arabia 
9.5. Kraft Heinz Company


Abott Arabia

Nestle Middle East

Novolac Saudi Arabia

Kraft Heinz Company


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