Self-Drive Car Rental Market Size, Share, Opportunities, And Trends By Vehicle Type (Economy Car, Luxury Car), By Mode of Booking (Online, Offline), And By Geography - Forecasts From 2025 To 2030

Self-Drive Car Rental Market Size:

The Self-Drive Car Rental Market is expected to grow from USD 28.253 billion in 2025 to USD 38.932 billion in 2030, at a CAGR of 6.62%.

This growth is attributed to the fact that an increasing number of people prefer to rent any type of car, like a luxury car or a car they want to drive to travel long distances, like weekend vacations and work trips.

Self-drive rental cars are cars that are provided by different car rental companies to people for a fixed or subsidized rate so they can enjoy a premium driving experience. Customers are provided with self-drive cars for different time periods, ranging from a day to several weeks depending upon company packages. The cars that are provided can include economy cars such as Honda, Hyundai, Kia, etc., and luxury cars like Mercedes, BMW, Audi, etc.

Self-Drive Car Rental Market Growth Drivers:

• Rising income and easy availability to boost the market growth

As the disposable income of people is rising, and people are getting busier, they tend to look for weekend vacations to get away from their work-life and tend to rent luxury and other cars for a premium driving experience to the destination, which is increasing the demand for self-driving rental cars and is expected to boost the market growth.

Self-drive cars are available in many countries and have a fleet of many vehicles to choose from. The cars can be picked up either from airports or some pickup points. The self-driving rental cars can be booked either via apps, online websites, or car rental agencies. The self-drive car rental market has been segmented on the basis of vehicle type, vehicle size, mode of booking, and geography.

• Companies investing in the business

The key players are actively working to improve and invest in their offerings in order to further complement the self-drive car rental market.  For example, Hyundai which is one of the largest car sellers in India has invested around $14 million in the Indian car rental company Revv. Another Dubai-based car rental company, Ekar, has announced that it would be expanding its operations into the Riyadh District of Saudi Arabia. Also, the cab-hailing service Ola has announced that it will be entering the self-drive car rental market by investing over US$500 million.

Owing to the increasing number of tourists in various countries, the continuously evolving tourism industry and travellers that are out of town who usually use these services the demand for rental cars is increasing, also when people have their cars temporarily in garages or in workshops prefer to use these services, the self-drive car rental market will be significantly bolstered.

Self-Drive Car Rental Market Segmentation Analysis:

• By Vehicle Type

By vehicle type, the global self-drive car rental market is segmented into economy and luxury. The luxury car segment holds a significant share as these cars are expensive and many people can’t afford them but as the rental companies provide them, at subsidized rates, people who want a premium and luxury driving experience can do so.

• By Mode of Booking

On the basis of the mode of booking, the market is segmented as online and offline. The online segment is estimated to hold the majority share of the market owing to the rising preference for online booking as it is more convenient and time-saving and can be comfortably done from home.

• By Geography

North America holds a significant market share owing to the evolving tourism industry and many car rental businesses coming up to support the rising demand for rental cars. Europe also accounts for a healthy market share, while the Asia Pacific is expected to witness substantial growth soon.

Self-Drive Car Rental Market Scope:

Report Metric	Details
Self-Drive Car Rental Market Size in 2025	US$28.253 billion
Self-Drive Car Rental Market Size in 2030	US$38.932 billion
Growth Rate	CAGR of 6.62%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Vehicle Type Mode of Booking Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Self-Drive Car Rental Market	Turo Avis Rent A Car System, LLC Zoomcar Revv Europcar
Customization Scope	Free report customization with purchase

 

Self-Drive Car Rental Market Segmentations:

• By Vehicle Type
  • Economy Car
  • Luxury Car
  • Others
• By Mode of Booking
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK 

5. SELF-DRIVE CAR RENTAL MARKET BY VEHICLE TYPE 

5.1. Introduction

5.2. Economy Car

5.3. Luxury Car

5.4. Others

6. SELF-DRIVE CAR RENTAL MARKET BY MODE OF BOOKING 

6.1. Introduction

6.2. Online

6.3. Offline

7. SELF-DRIVE CAR RENTAL MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. USA

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil 

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. Germany

7.4.2. France

7.4.3. United Kingdom

7.4.4. Spain

7.4.5. Italy

7.4.6. Others

7.5. Middle East & Africa

7.5.1. Saudi Arabia

7.5.2. Israel

7.5.3. UAE

7.5.4. Others

7.6. Asia Pacific

7.6.1. China

7.6.2. Japan

7.6.3. India

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. SIXT Rent a Car, LLC

9.2. Enterprise Mobility

9.3. The Hertz Corporation

9.4. Turo

9.5. Avis Rent A Car System, LLC

9.6. Zoomcar

9.7. CarDekho Group

9.8. Europcar

9.9. Fox Rent A Car

9.10. Budget Rent A Car System, Inc.

10. APPENDIX

10.1. Currency 

10.2. Assumptions

10.3. Base and Forecast Years Timeline

10.4. Key benefits for the stakeholders

10.5. Research Methodology 

10.6. Abbreviations 

SIXT Rent a Car, LLC

Enterprise Mobility

The Hertz Corporation

Turo

Avis Rent A Car System, LLC

Zoomcar

CarDekho Group

Europcar

Fox Rent A Car

Budget Rent A Car System, Inc.