The global smoothies market is evaluated at US$13.766 billion for the year 2020 and is projected to grow at a CAGR of 6.91% to reach a market size of US$21.976 billion by the year 2027.
Smoothies are thick, cold, non-alcoholic beverages that provide several health benefits. Smoothies are available on the market in different types, like dairy-based smoothies, fruit-based smoothies, and nut and green-based smoothies. The promising health benefits and advantages of healthy smoothies are increasing the popularity of smoothies among fitness enthusiasts and working-class people. The increasing health and fitness consciousness of people is giving potential to the market growth of smoothies. The wide variety of flavors like chocolate, strawberry, and vanilla are also increasing the demand for smoothies among children. Smoothies made from yogurt and cereal with sweeteners and milk are becoming increasingly popular among children and health-conscious consumers. The convenience offered by smoothies in making and storing them is driving the market growth of smoothies in the global food market. The convenience offered by smoothie bottles for carrying and traveling is increasing the demand for smoothies among working-class people. The health benefits offered by smoothie drinks, along with taste and convenience, are boosting the growth of the global smoothie market. The non-alcoholic nature of smoothies is also increasing their acceptability across all classes and types of people. The rising health consciousness and changes in dietary preferences of people are also making smoothies one of the major health drinks in the food market. The launch of new and innovative products, with new flavors, by companies is contributing to the increasing popularity of smoothies.
The COVID-19 pandemic outbreak has severely affected the market growth of smoothies globally. The negative impact of COVID-19 on the food and beverage market has resulted in the decline of the global smoothies market. The lockdowns and strict COVID measures implemented by governments for the prevention of COVID spread further harmed the market growth. The shutdown of hotels and restaurants also negatively impacted the growth of smoothies in the global market. The production, supply, and distribution of health drinks and smoothies were tampered with by the impact of the COVID-19 pandemic.
Increasing Fitness and Health Consciousness
The rising fitness and health consciousness of people are one of the major factors driving the growth of the global smoothies market. The health benefits and nutrients offered by smoothie drinks when compared to other commercial drinks on the market are driving the market of smoothies. According to the reports of the WHO (World Health Organisation), approximately 70% of the global population is affected by lifestyle diseases. The rising rate of lifestyle diseases is increasing health and fitness consciousness among people. The health benefits accompanied by good taste and aroma are boosting the demand for smoothies over conventional health drinks in the market. Custom-made or ordered-made smoothies according to the needs and demands of the consumers are also increasing the popularity of smoothie drinks among people. According to the survey by the FDA (U.S. Food and Drug Administration), the banana smoothie is one of the most popular and widely demanded smoothies among others. The health benefits and good flavour are the major factors boosting the smoothies market. The introduction of sugar-free smoothies is leading to the increased popularity of smoothies among diabetic people. The good packaging and liquid form of smoothies make the consumption of smoothies suitable for people's needs and the convenience of handling makes the smoothie a preferable health drink among people.
The Changing Lifestyles of People
The development and modernization of people's lifestyles are strongly contributing to the market growth of smoothies. The United States is referred to as one of the countries with high smoothie demand and sales. The busy and working lifestyles of people in the U.S. is increasing the demand for smoothies in the country as it is a convenient and healthy drink for working professionals with busy schedules. The greens and healthy fruit content added to the smoothies make them tastier and higher, providing good nutrient value. The bottled presentation of smoothies and the wide availability of smoothies are increasing the market for smoothies in the global market. Working professionals, who are unable to meet their nutrient demands are adopting smoothies as a perfect health drink and health solution. Investment of major companies in the smoothies industry by developing new variants and flavors is also increasing the demand for smoothies over other health drinks.
North America accounts for the majority of the market share
Geographically, the North American region holds a major market share in the global smoothie market. Rising disposable incomes and busy lifestyles are resulting in the market growth of smoothies in the North American region. The presence of emerging companies in the health drink market of the Asia Pacific region is also resulting in the drastic market growth of smoothies in the forecasted years in the Asia Pacific region.
| Report Metric | Details |
| Market size value in 2020 | US$13.766 billion |
| Market size value in 2027 | US$21.976 billion |
| Growth Rate | CAGR of 6.91% from 2020 to 2027 |
| Base year | 2020 |
| Forecast period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments covered | Type, Distribution Channel, And Geography |
| Regions covered | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| Companies covered | PepsiCo Inc, Innocent Drinks, Smoothie King, Bolthouse Farms, Jamba Juice Company, Suja Juice, Barfresh Food Group, Inc and Tropical Smoothie Café, Ella’s Kitchen Ltd, Maui Wowi Hawaiian Coffees & Smoothies |
| Customization scope | Free report customization with purchase |
Market Segmentation
PepsiCo Inc
Innocent Drinks
Bolthouse Farms
Jamba Juice Company
Suja Juice
Barfresh Food Group
Inc and Tropical Smoothie Café
Ella’s Kitchen Ltd
Maui Wowi Hawaiian Coffees & Smoothies
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