Indonesia Peanut Butter Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Processed Peanut Butter, Natural Peanut Butter), By Product (Chunky Peanut Butter, Creamy Peanut Butter), By Packaging Type (Jars, Pouches), End-User (Foodservice, Residential), And By Distribution Channel (Online, Offline (Hypermarkets, Convenience Stores, Others)) - Forecasts From 2022 To 2027

The Indonesia peanut butter market is projected to grow at a CAGR of 1.97% during the forecast period, reaching a market size of US$6.458 million in 2027 from US$5.633 million in 2020.  

The growth in the food processing industry in Indonesia is anticipated to push the demand for peanut processing as well, thereby increasing the overall market share for the same. Additionally, as per the March 2022 OilSeeds and Product Annual Report by the USDA, India has a major 83% of the total export share of peanuts to Indonesia. In another instance, as per the August 2021 release by the Center for North American Studies, Indonesia has no tariffs on Indian peanuts.

No export tariff on peanuts imported from major exporters like India also plays an important role in maintaining an abundant supply of the main raw material needed to produce peanut butter, which is projected to directly affect the market for peanut butter in the country on a positive scale. Also, most of the Indonesian population being millennials or GenZ is a vital determinant in progressing the market growth rate of peanut butter in the country. Also, developments by market players are also expected to play a key role in enhancing the lucrativeness of the market. For instance, PT Kaldu Sari Nabati, in July 2021 added the peanut butter variant under the Nabati Vitakrim vitamin-fortified wafer.

Growth factors:

• Growing Peanut imports:

As per the August 2021 upload by the Center for North American Studies, the imports of in-shell peanuts in Indonesia increased from 137,000 metric tons in 2016 to 266,000 metric tons in 2018.  Additionally, according to the March 2022 Oilseeds and Products Annual Report by the United States Depart of Agriculture (USDA), the projected peanut imports in Indonesia are projected to reach 400,000 metric tons by 2022/23 which is a 4% increase from 2021/22 period following the high demand from the food sector. Also, as per the source, peanut consumption in Indonesia is forecast at 1.355 MMT in 2022/23 which is also a slight increase from the previous year. Furthermore, the source also stated that farmers in Indonesia cultivate peanut crops as rotational crops for improving the soil quality between the planting sessions of main crops like rice and plant peanut crops for utilizing unused spaces between the rice paddy fields. The growth in peanut production, imports, as well as consumption of the same, are highly anticipated to influence the market for peanut butter in Indonesia in the coming years.

Key development:

• Companies like Hormel Foods, LLC, PT Kaldu Sari Nabati, and Dima Indonesia are some of the key players in the nation.  Further, Hormel Foods (Producer of Skippy peanut butter) is on the verge of taking CVC capital partners' minority stake in Indonesia’s GarudaFood Putra Putri Jaya.
• In august 2020, Skippy peanut butter launched a new mess-free peanut butter squeeze packaging, specifically designed for portability.

COVID-19 Impact on the Indonesia Peanut Butter Market

The COVID-19 pandemic adversely impacted the peanut butter market in Indonesia. The robust outbreak of the virus and its exponential spread resulted in the implementation of a nationwide lockdown. Consequently, retail outlets, as well as the food service industry suffered, for instance, retailer Hero Group, which reported a 33% fall in sales in 2020. In July 2021, the firm closed every Giant grocery location. The brand owner of Hyfresh, Foodmart, and Primo Supermarket, Matahari Putra Prima, projected a 22% fall in sales for 2020.

Both the disruption of foreign peanut shipments and the availability of native groundnuts attributed to the contraction in the supply of peanut butter. According to the USDA, the production of peanuts in Indonesia declined by 2.02% to 970,000 tonnes in the MY 2020/21 from 990,000 tonnes in the previous year. The export of processed food items from the United States to Indonesia stood at US$564.3 million, marking a 7% decrease from the previous year.

Indonesia Peanut Butter Market Scope:

Market Segment:

• By Type
  • Processed Peanut Butter
  • Natural Peanut Butter
• By Product
  • Chunky Peanut Butter
  • Creamy Peanut Butter
• By Packaging Type
  • Jars
  • Pouches
• By End-User
  • Foodservice
  • Residential
• By Distribution Channel
  • Online
  • Offline
    • Hypermarkets
    • Convenience Stores
    • Others