Global Peanut Butter Market Size, Share, Opportunities, And Trends By Type (Processed Peanut Butter, Natural Peanut Butter), By Product (Chunky Peanut Butter, Creamy Peanut Butter), By Packaging Type (Jars, Pouches), By Distribution Channel (Online, Offline (Hypermarkets, Convenience Stores, Others)), And By Geography - Forecasts From 2025 To 2030

Peanut Butter Market Size:

The global peanut butter market is expected to grow at a CAGR of 5.83% to attain US$6,891.938 million in 2030 from US$5,192.742 million in 2025.

Peanut butter is becoming increasingly popular as an easily prepared and convenient breakfast option, and both the working-class population and children prefer it. In addition, it is available in different varieties and flavors to appeal to a greater proportion of the younger population. Moreover, many useful ingredients are beneficial for leading a healthy and balanced lifestyle. These include proteins, vitamins, iron, calcium, and others. Thus, these factors are increasing the demand for peanut butter and are pushing the market’s growth over the forecast period. However, the prevalence of peanut allergies among a significant proportion of the population is impacting the market’s expansion.

Global Peanut Butter Market Overview & Scope:

The global peanut butter market is segmented by:

• Type: By type, the global peanut butter market is categorized into processed peanut butter and natural peanut butter. The demand for natural peanut butter is estimated to grow greatly due to the increasing demand for organic food products.
• Product: By product, the market is divided into chunky peanut butter and creamy peanut butter. The crunchy category is expected to account for significant market revenue. It is healthier than creamy peanut butter because it contains fewer saturated fats and more fiber.
• Packaging Type: By packaging type, the market is divided into jars and pouches. The jars category is forecasted to attain a greater market share. It offers versatility and convenience to consumers, unlike pouches.
• Distribution Channel: By distribution channel, the market is divided into online and offline. The offline category is further divided into hypermarkets, convenience stores, and others. The online category is estimated to grow considerably.
• Region: The North American region is estimated to hold a significant share over the forecast period. This is because many individuals, including the young and middle-aged, love consuming peanut butter with slices of bread or with beverages and smoothies as a wholesome and healthy breakfast option.

Top Trends Shaping the Global Peanut Butter Market:

1. New product launches

• The continuous innovations and introduction of new flavors and products are among the major factors propelling market growth during the estimated timeline. The global peanut butter market witnessed the introduction of new flavors, like chocolate-peanut butter and hazelnut-peanut butter, allowing companies to increase their market reach across younger age groups.

Global Peanut Butter Market Growth Drivers vs. Challenges:

Opportunities:

• Increasing demand for convenience food products: The growing consumer demand for convenience food products and the increasing trend of food-on-the-go is also estimated to propel the market expansion during the forecasted timeline. The demand for convenience food products worldwide is rising due to the increasing urbanization. Peanut Butter offers the consumer easy and quick meal options, increasing their convenience.
• Growing demand for healthy food products: The changing consumer preferences and demand for healthy food products are among the key factors pushing the market growth during the estimated timeline. Peanut butter offers a rich source of healthy fats, proteins, and minerals.

Challenges:

• Increasing risk of allergies: The major factor challenging the global peanut butter market growth is the increasing cases of peanut allergies worldwide. The cases of peanut allergies witnessed a major increase within the past few years, restricting the market expansion.

Global Peanut Butter Market Regional Analysis:

• Asia Pacific: The Asia Pacific region is estimated to increase its share over the forecast period owing to the rising urbanization and disposable income of the consumer, allowing different market players to launch varieties of peanut butter to cater to the evolving demands of consumers.

Global Peanut Butter Market Competitive Landscape:

The market is fragmented, with many notable players, including Dr. Oetker, The J.M. Smucker Company, Hormel Foods, LLC, Post Consumer Brands, Kraft Foods Global, Inc., Pepper Health Pvt Ltd., Crazy Richard’s Peanut Butter, The Leavitt Corporation, PB2 Foods Storefront, Saffola (Marico), Nuflower Foods & Nutrition Pvt. Ltd., Galdisa USA, and Peanut Butter & Co., among others.

• Product Launch: In January 2025, Mars Inc., a global chocolate and confectionary leader, announced the launch of Peanut Butter Ice Cream Cookie Sandwich under its M&M brand. The sandwich features 100% real pecan butter ice cream and a rich and creamy texture.
• Product Launch: In May 2024, The J. M. Smucker Co. launched a Peanut Butter & Chocolate flavored spread under its Jiff Brand, which is considered the biggest flavor innovation in nearly 10 years. The Jiff Peanut Butter and Chocolate spread features a thick, smooth texture and 50% less sugar than the hazelnut-cocoa spread.

Peanut Butter Market Scope:

Report Metric	Details
Peanut Butter Market Size in 2025	US$5,192.742 million
Peanut Butter Market Size in 2030	US$6,891.938 million
Growth Rate	CAGR of 5.83%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Type Product Packaging Type Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Peanut Butter Market	Dr. Oetker The J.M. Smucker Company Hormel Foods, LLC Post Consumer Brands Kraft Foods Global, Inc.
Customization Scope	Free report customization with purchase

 

Global Peanut Butter Market Segmentation:

By Type

• Processed Peanut Butter
• Natural Peanut Butter

By Product

• Chunky Peanut Butter
• Creamy Peanut Butter

By Packaging Type

• Jars
• Pouches

By Distribution Channel

• Online
• Offline
• Hypermarkets
• Convenience Stores
• Others

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Our Best-Performing Industry Reports:

• Almond Ingredients Market
• Snack Bar Market
• Guanabana Market

---

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL PEANUT BUTTER MARKET BY TYPE

5.1. Introduction

5.2. Processed Peanut Butter

5.3. Natural Peanut Butter

6. GLOBAL PEANUT BUTTER MARKET BY PRODUCT

6.1. Introduction

6.2. Chunky Peanut Butter

6.3. Creamy Peanut Butter

7. GLOBAL PEANUT BUTTER MARKET BY PACKAGING TYPE

7.1. Introduction

7.2. Jars

7.3. Pouches

8. GLOBAL PEANUT BUTTER MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Online

8.3. Offline

8.3.1. Hypermarkets

8.3.2. Convenience Stores

8.3.3. Others

9. GLOBAL PEANUT BUTTER MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Type

9.2.2. By Product

9.2.3. By Packaging Type

9.2.4. By Distribution Channel

9.2.5. By Country

9.2.5.1. USA

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Type

9.3.2. By Product

9.3.3. By Packaging Type

9.3.4. By Distribution Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Type

9.4.2. By Product

9.4.3. By Packaging Type

9.4.4. By Distribution Channel

9.4.5. By Country

9.4.5.1. United Kingdom

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Type

9.5.2. By Product

9.5.3. By Packaging Type

9.5.4. By Distribution Channel

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. By Type

9.6.2. By Product

9.6.3. By Packaging Type

9.6.4. By Distribution Channel

9.6.5. By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Taiwan

9.6.5.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Dr. Oetker

11.2. The J.M. Smucker Company

11.3. Hormel Foods, LLC

11.4. Post Consumer Brands

11.5. Kraft Foods Global, Inc.

11.6. Pepper Health Pvt Ltd.

11.7. Crazy Richard’s Peanut Butter

11.8. The Leavitt Corporation

11.9. PB2 Foods Storefront

11.10. Saffola (Marico)

11.11. Nuflower Foods & Nutrition Pvt. Ltd.

11.12. Galdisa USA

11.13. Peanut Butter & Co.

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

Dr. Oetker

The J.M. Smucker Company

Hormel Foods, LLC

Post Consumer Brands

Kraft Foods Global, Inc.

Pepper Health Pvt Ltd.

Crazy Richard’s Peanut Butter

The Leavitt Corporation

PB2 Foods Storefront

Saffola (Marico)

Nuflower Foods & Nutrition Pvt. Ltd.

Galdisa USA

Peanut Butter & Co.