South America Video Conferencing Software market was valued at US$183.875 million in 2019. Growing business globalization in South American countries has led to the set up of many companies in the region. As such, there has been a surge in the number of online workshops, seminars, and conferences that take place in Brazil, Argentina, and other South American countries. As a result, the demand for video conferencing software is augmenting in the region. The growing trend of opting for online courses and distance education is further bolstering the market growth of video conferencing software in the region. Many companies are investing in the online education industry in South American countries. For example, in 2019, Quero Education, a Brazilian online education network, invested $5 million in Melhor Escola, a company with information on more than 19,000 schools across the country. The purpose of this investment was to expand its scholarship program, Quero Bolsa across the Brazilian education sector. Growing adoption of digitalization across industries such as healthcare, BFSI, and education is significantly driving the market growth of video conferencing software in the region. Rising investments in the telemedicine industry across the region due to rising healthcare costs will further continue to drive the video conferencing software market in the region. In October 2019, Scottsdale-baed GlobalMed launched a telemedicine program in Argentina.
The South American Video Conferencing Software market has been segmented based on the deployment model, enterprise size, industry vertical, and country. By deployment model, the market has been segmented as on-premise and cloud. By the enterprise size, the South American Video Conferencing Software market has been classified into small, medium, and large. The market segmentation has also been done by industry vertical as education, communication and technology, defense, healthcare, BFSI, and others. BY country, the market has been segmented as Brazil, Argentina, and Others.