The South American video conferencing software market is estimated to grow at a CAGR of 17.99% to reach a market size of US$89.609 million in 2027 from US$28.145 million in 2020.
Growing business globalization in South American countries has led to the setting up of many companies in the region. As such, there has been a surge in the number of online workshops, seminars, and conferences that take place in Brazil, Argentina, and other South American countries. As a result, the demand for video conferencing software is augmenting in the region. The growing trend of opting for online courses and distance education is further bolstering the market growth of video conferencing software in the region. Many companies are investing in the online education industry in South American countries. For example, in 2019, Quero Education, a Brazilian online education network, invested US$5 million in Melhor Escola, a company with information on more than 19,000 schools across the country. The purpose of this investment was to expand its scholarship program, Quero Bolsa, across the Brazilian education sector. The significant adoption of digitalization across industries such as healthcare, BFSI, and education is significantly driving the market growth of video conferencing software in the region. Rising investments in the telemedicine industry across the region due to rising healthcare costs will further drive the video conferencing software market in the region. In October 2019, Scottsdale-based GlobalMed launched a telemedicine program in Argentina.
The South American Video Conferencing Software market has been segmented based on the deployment model, enterprise size, industry vertical, and country. By deployment model, the market has been segmented as on-premise and cloud. By enterprise size, the South American Video Conferencing Software market has been classified into small, medium, and large. The market segmentation has also been done by industry vertical as education, communication and technology, defense, healthcare, BFSI, and others. By country, the market has been segmented as Brazil, Argentina, and others.
By industry vertical, the public sector businesses are now adopting conferencing solutions to increase efficiency and productivity, and the government and defense sector is expected to account for a significant portion of the market and is emerging as a promising area. These services allow the government agencies to involve more people, which aids in quicker decision-making. As government organizations place a strong emphasis on cost containment, want to replace traditional telecom equipment, and demand improved connectivity with their mobile workforce, cloud-based solutions are predicted to acquire a ton of traction in this market.
The market for the deployment segment is being driven by the developing startup culture, which is using cloud-based video conferencing solutions more and more. This is due to their cost-effectiveness. Video conferencing is becoming more popular among startups because many businesses are hesitant to invest in traditional office settings and infrastructures. More employees choose remote work and meetings conducted on mobile devices. Due to this trend, company travel expenses have been greatly decreased, and business productivity has grown. The transition to cloud-based video conferencing is simple and requires little time and money. To match customer requests, businesses in the video conferencing marketplace are becoming more effective at developing user-friendly cloud conferencing solutions. For instance, BlueJeans is an open-source cloud-based video conferencing service that enables users to arrange bigger events. It features a live and interactive webcast.
Recent Development and expansions
COVID-19 Impact
The COVID-19 outbreak has raised the need for video conferencing services in the South American region. Businesses of all types now allow employees to work from home due to government lockdowns and house quarantines. Schools in this area are also using video conferencing capabilities to train pupils when they are under lockdown, which is advantageous for the video conferencing software business.
Key Market Segmentation
1. Introduction
1.1. Market Overview
1.2. COVID-19 Impact
1.3. Market Definition
1.4. Market Segmentation
2. Research Methodology
2.1. Research Data
2.2. Assumptions
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Market Opportunities
4.4. Porters Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitutes
4.4.5. Competitive Rivalry in the Industry
4.5. Industry Value Chain Analysis
5. South America Video Conferencing Software Market Analysis, By Deployment Model
5.1. Introduction
5.2. On-Premise
5.3. Cloud
6. South America Video Conferencing Software Market Analysis, By Enterprise Size
6.1. Introduction
6.2. Small
6.3. Medium
6.4. Large
7. South America Video Conferencing Software Market Analysis, By Industry Vertical
7.1. Introduction
7.2. Education
7.3. Communication and Technology
7.4. Defense
7.5. Healthcare
7.6. BFSI
7.7. Others
8. South America Video Conferencing Software Market Analysis, By Country
8.1. Introduction
8.2. Brazil
8.3. Argentina
8.4. Colombia
8.5. Peru
8.6. Others
9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix
10. Company Profiles
10.1. Zoho Corporation Pvt. Ltd.
10.2. Google
10.3. Cisco
10.4. Zoom Video Communications, Inc.
10.5. Microsoft Corporation
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