South America Video Conferencing Software Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Deployment Model (On-Premise, Cloud), By Enterprise Size (Small, Medium, Large), By Industry Vertical (Education, Communication And Technology, Defense, Healthcare, BFSI, Others) And By Country - Forecasts From 2022 To 2027

The South American video conferencing software market is estimated to grow at a CAGR of 17.99% to reach a market size of US$89.609 million in 2027 from US$28.145 million in 2020.

Growing business globalization in South American countries has led to the setting up of many companies in the region. As such, there has been a surge in the number of online workshops, seminars, and conferences that take place in Brazil, Argentina, and other South American countries. As a result, the demand for video conferencing software is augmenting in the region. The growing trend of opting for online courses and distance education is further bolstering the market growth of video conferencing software in the region. Many companies are investing in the online education industry in South American countries. For example, in 2019, Quero Education, a Brazilian online education network, invested US$5 million in Melhor Escola, a company with information on more than 19,000 schools across the country. The purpose of this investment was to expand its scholarship program, Quero Bolsa, across the Brazilian education sector. The significant adoption of digitalization across industries such as healthcare, BFSI, and education is significantly driving the market growth of video conferencing software in the region. Rising investments in the telemedicine industry across the region due to rising healthcare costs will further drive the video conferencing software market in the region. In October 2019, Scottsdale-based GlobalMed launched a telemedicine program in Argentina.  

The South American Video Conferencing Software market has been segmented based on the deployment model, enterprise size, industry vertical, and country. By deployment model, the market has been segmented as on-premise and cloud. By enterprise size, the South American Video Conferencing Software market has been classified into small, medium, and large. The market segmentation has also been done by industry vertical as education, communication and technology, defense, healthcare, BFSI, and others. By country, the market has been segmented as Brazil, Argentina, and others.

By industry vertical, the public sector businesses are now adopting conferencing solutions to increase efficiency and productivity, and the government and defense sector is expected to account for a significant portion of the market and is emerging as a promising area. These services allow the government agencies to involve more people, which aids in quicker decision-making. As government organizations place a strong emphasis on cost containment, want to replace traditional telecom equipment, and demand improved connectivity with their mobile workforce, cloud-based solutions are predicted to acquire a ton of traction in this market.

The market for the deployment segment is being driven by the developing startup culture, which is using cloud-based video conferencing solutions more and more. This is due to their cost-effectiveness. Video conferencing is becoming more popular among startups because many businesses are hesitant to invest in traditional office settings and infrastructures. More employees choose remote work and meetings conducted on mobile devices. Due to this trend, company travel expenses have been greatly decreased, and business productivity has grown. The transition to cloud-based video conferencing is simple and requires little time and money. To match customer requests, businesses in the video conferencing marketplace are becoming more effective at developing user-friendly cloud conferencing solutions. For instance, BlueJeans is an open-source cloud-based video conferencing service that enables users to arrange bigger events. It features a live and interactive webcast.

Recent Development and expansions

• Net2phone, a leading supplier of cloud communications solutions for enterprises, announced that it has launched its completely localized cloud communications solution across the country of Peru and is expanding to six more cities in Brazil, in November 2020. 
• Google LLC, which is well-known for its video conferencing software products, expanded its product line in September 2020 by releasing Series One, a meeting room hardware. The components of this product include a Next Hub Max for activity control, an 8-channel speaker including noise suppression, as well as a webcam for video conferences.
• Signal introduced group video calls on its Android and iOS apps in December 2020. The group video calls on Signal will have end-to-end encryption just like everything else. The most recent version of the software includes group video calls, which are free. A group call can have a maximum of five people, but the messaging platform claimed it was striving to increase the capacity. On the group call, participants are shown in a grid format, but you may swipe up to change to a view that centres the screen on the speaker.

COVID-19 Impact

The COVID-19 outbreak has raised the need for video conferencing services in the South American region. Businesses of all types now allow employees to work from home due to government lockdowns and house quarantines. Schools in this area are also using video conferencing capabilities to train pupils when they are under lockdown, which is advantageous for the video conferencing software business. 

Key Market Segmentation

• By Deployment Model
  • On-Premise
  • Cloud
• By Enterprise Size
  • Small
  • Medium
  • Large
• By Industry Vertical
  • Education
  • Communication and Technology
  • Defense
  • Healthcare
  • BFSI
  • Others
• By Country
  • Brazil
  • Argentina
  • Colombia
  • Peru
  • Others