Spain avocado market is projected to grow at a CAGR of 4.04% during the forecast period. Ministerie van Landbouw, Natuur en Voedselkwaliteit which is the Dutch Ministry responsible for agricultural policy, animal welfare, fisheries, food policy, food safety, forestry and natural conservation estimates the avocado sector in Spain to account for €124.7 million per year in earnings. This tropical fruit that has been brought from the Americas by the Spaniards has become popular across the nation due to its extensive healthy and nutritional properties which have been one of the driving factors in recent times. Moreover, such the extent of its popularity that the consumption of the fruit has been reportedly growing exponentially which as of 2018 accounted for 650 million kilos out of which 74 million corresponds to Spain. In Spain avocado is primarily grown in Andalucía which constitutes 97% of the total production. The fruit is also grown in Málaga which represents 70% of the total production. The acreage of cultivation is approximately around 19,000 hectares which reportedly produced 61,000 tons during the 2018/2019 season an increase by 17% that the season preceding it. Besides the variant that is primarily grown by the Spanish growers is that of the Haas variety which accounted for 51,000 tons in 2018/2019, while the remaining 10,000 tons comprised Fuerte, Bacon, or Reed varieties. Thus, from the aforesaid, it can be conclusively delineated that the growth prospects of the avocado market of Spain are promising.
The trend of avocado consumption has been on a continuous upward trajectory globally and that of Spain has been no exception. Just like everywhere in Europe, this trend is primarily driven by the demand for health products and the integration of more naturally derived food products in the diet. Another aspect that is expected to drive the demand for the avocado market in Spain is the increasing availability of ready-to-eat options which the consumers are more inclined because of the sheer convenience as exemplified by pre-prepared convenience food range, like guacamole. It is this sort of food product that reportedly allows players who have vertically integrated production and processing operations to close the ripening circuit of the product and obtain an integral sale of stocks. Concomitantly catering to the growing demand for natural food products, for instance in June 2019, it was reported that new private label guacamole which is devoid of any preservatives, gluten and comprises 95% avocado was launched by Carrefour, which coincided with World Avocado Month organized in Spain by the World Avocado Organization (WAO). Another factor that is anticipated to drive the avocado market growth of Spain is the proximity to the EU market which translates to the fact that shippers are able to organize their orders and ensure the avocados arrive with the desired degree of ripeness with ease.