The Spain Vegan Cheese Market is projected to grow at a compound annual growth of 5.73% during the forecast period. Food being a consumer-driven market an increased attention is being given to the entire value chain as far as the European Union is concerned. Therefore, a combination of a preference of shorter supply chains that are organic and devoid of GMO and locally produced food along with growing demand for both vegan as well as vegetarian products and gluten-free foodstuffs is expected partly facilitate the growth of the vegan cheese market in Spain. Further, as per an evaluation support study, financed by the European Commission published in November 2018, 30% of the population in Spain was reported to actively reduce consumption of red meat. Further, the study also noted that plant-based alternative is no longer restricted to the vegetarian and vegan shelves by certain retailers but are featured in the traditional meat and dairy shelves as well in the EU. Further, the importance of veganism has been realized by the Spanish government when it was reported in May 2020, that it funded a Barcelona based vegan start-up via CDTI’s (Center for Industrial Technological Development) NEOTEC Program. Furthermore, the health-conscious millennials are expected to facilitate an upswing in vegan products as these products resonate with their values. Vegan cheese variants are also expected to be given equivalent importance.
Despite the uncertainties brought about by COVID 19 on the Spanish economy, there have been certain recent Spanish market developments as far as vegan cheese is concerned. In June 2020, German supermarket chain Lidl officially announced the launch of its new vegan cheese for the market o Spain called Vegan Feel with the rationale of responding to the gap in vegan cheese offerings in the Spanish market as well as to cater to the Spanish consumer trends which are witnessing an increasing integration vegan/vegetarian diet. Such is the upwards trajectory of the demand of vegan food, that in February 2020, it was reported that international pizza chain Papa John’s had added vegan pizzas to the menu at many of its locations across Spain. The new products Papa John’s Green and Papa John’s Green PLUS which comprise vegan cheese, among others were reportedly created in partnership with vegan brand Beyond Meat and United Kingdom-based campaign Veganuary. Before all forgoing, as an effect of the COVID 19 crisis, there has been a reported revitalization of consumer preferences for locally produced food products which are also known as food patriotism. It is also projected that this trend will continue in Spain beyond the pandemic. Further, it has been reported that Spanish consumers will pay more attention to the origin of the product [Source: USDA]. Therefore, the latter is expected to partly foster even more developments in the Spain vegan cheese market space facilitating an anticipated growth of Spain vegan cheese market during the forecast period.