Taiwan Mashed Potato Market Size, Share, Opportunities And Trends By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), By Distribution Channel (Foodservice, Retail) - Forecasts From 2023 To 2028

Mashed potatoes as a dish are gaining popularity all around the world, Taiwan included. Boiled or baked potatoes are mashed and added with milk and butter. Spices are added to this mixture to induce a variety of flavors to the resultant dish. Mashed potatoes are a very convenient processed food type. They are easy to make and have a significantly high nutritional value. They can be served as a side dish for many main course meals and also can be included as the base dish for preparing certain cuisines. Its versatility as an ingredient is an important reason behind its popularity. Due to the influence of Western cuisine, mashed potatoes can be found in some restaurants and cafes that cater to international tastes. In larger cities like Taipei, there are a variety of Western-style restaurants that offer mashed potatoes as a side dish or as part of a main course. Additionally, some fast food chains such as KFC and McDonald's also serve mashed potatoes as a side dish.

An increase in the production rates of potatoes and the total agricultural output in Taiwan is a key driver in the growth of the mashed potato market in the country.

According to data from the Food and Agriculture Organization of the United Nations, Taiwan has experienced a remarkable surge in potato production over the last decade. In 2012, the country produced a total of 45,433.00 tonnes of potatoes, which increased to a remarkable 52,722.00 tonnes in 2020. Potato production in Taiwan is relatively easy due to several factors. The climate in Taiwan is suitable for potato cultivation, as the country has a subtropical climate with relatively cool temperatures in the winter. This is conducive to the growth of potatoes, which thrive in cooler climates. In addition, Taiwan has a well-established infrastructure and a highly developed agricultural sector. This can help to improve the quality and yield of potato crops. Overall, the combination of favorable climate conditions, robust infrastructure, and government support has made potato production relatively easy in Taiwan. Similarly, according to the Food and Agriculture Organization of the United Nations, there was an increase in potato yield per hectare in the country from 21.30 tonnes in 2016 to 24.16 tonnes in 2019. Sweet potatoes can be used in mashed potato dishes as a substitute for regular potatoes, or they can be used in combination with regular potatoes to create a unique and flavourful dish. Mashed sweet potatoes are often used as a side dish or a dessert. FAO reports indicate that the production of sweet potatoes in the country has risen significantly, from 209,191.00 tonnes in 2010 to 246,002.00 tonnes in 2020. This increase in sweet potato production has played a vital role in the expansion of the mashed potato market in Taiwan. Lastly, the agricultural sector of Taiwan has demonstrated consistent growth over the recent years, as indicated by data from the United States Department for Agriculture (USDA) Economic Research Service. In 2010, the total agricultural output was approximately US$ 7.95 billion, which then increased to US$ 8.15 billion in 2019. Hence, all these factors synergistically contribute to the thriving expansion of the mashed potato market in Taiwan.

Key Developments

• In January 2021, Aviko introduced a fresh line-up of frozen potato items, including the innovative New Aviko Mashed Potato. This particular product was meticulously crafted to cater to the prevalent consumer preference for uncomplicated and nutritious processed foods made from potatoes.

Taiwan Mashed Potato Market Scope:

Segmentation

• BY APPLICATION
  • Food Ingredient
  • Food Product
  • Snack
  • Culinary
• BY FORM
  • Powder
  • Solid
• BY DISTRIBUTION CHANNEL
  • Foodservice
  • Retail