The U.S. fresh food packaging market is expected to surge at a CAGR of 3.17% throughout the forecast period.
The high purchasing power of consumers coupled with the presence of major market players is significantly driving the market growth of fresh food packaging in the country. The rising demand for fresh food products among U.S. consumers is attributed to the growing awareness regarding the harmful impact of additives in processed food items.
According to the latest United States Department of Agriculture (USDA) statistics, the per capita availability of fruit for canning (product weight) has declined from 12.2 in 2011 to 11.5 in 2017, while the per capita availability of vegetables for canning (product weight) has come down to 84.8 in 2017 from 91.4 in 2011.
The presence of a large number of supermarket chains and specialty stores is also contributing to this augmenting demand for fresh food products among U.S. consumers, which, in turn, is boosting the market growth of fresh food packaging in the U.S. Strict fresh food packaging and labelling regulations are also supporting the growing market for fresh food packaging.
Furthermore, the U.S. government is taking measures to boost the consumption of fresh food items in order to reduce the incidence of chronic diseases across the country. In January 2017, USDA funded the Healthy Food Financing Initiative (HFFI) through the Reinvestment Fund to improve access to fresh, healthy food in rural areas. Programs such as Know Your Farmer and Know Your Food Initiative have led to a dramatic rise in consumer demand for local fresh food products. Another major driver of the U.S. fresh food packaging market is the growing volume of exports of the country’s fresh products, including fruits and vegetables, as well as poultry and meat products across the globe.
The U.S. fresh food packaging market has been segmented on the basis of material and application. By material, the market has been segmented as plastic, paper and board, glass, and metal. By application, the U.S. fresh food packaging market has been classified into poultry and meat products, dairy products, produce (vegetables and fruits), seafood, and others. By material, plastic holds a significant market share. However, growing concerns regarding escalating plastic waste are encouraging the adoption of bio-degradable packaging solutions. As such, the market for paper and board will witness a substantial CAGR during the forecast period. By application, produce (fruits and vegetables) accounted for the major market share in 2019 owing to the rising consumption of fresh fruits and vegetables coupled with increasing export volume across the globe.
Covid-19 Pandemic
The outbreak of the SARS-COVID-19 virus had a negative impact on the market growth in the year 2020. Before the COVID-19 pandemic, the companies were taking innovative steps toward their sustainable goals. Companies were manufacturing innovative fresh food packaging solutions that were friendly to the environment. However, rising concerns about the hygiene and safety of reusable packaging have impacted the market growth to some extent. The market has been surging since 2021 due to the growing demand for organic fresh food products in the US. Moreover, the increasing surge in E-Commerce sales is expected to be a positive factor in the market, during the forecast period. Major companies in the USA have been investing a significant sum of capital into the development of novel fresh food packaging solutions.
Key Developments:
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Growth Rate | CAGR of 3.17% from 2020 to 2027 |
| Base Year | 2020 |
| Forecast Period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered | Material, And Application |
| Companies Covered | Mondi, DS Smith, Amcor, Sealed Air, Sonoco Products Company |
| Customization Scope | Free report customization with purchase |
Market Segmentation