United States Fresh Food Packaging Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Material (Plastic, Paper And Board, Glass, Metal), And By Application (Poultry And Meat Products, Dairy Products, Produce (Vegetables And Fruits), Sea Food, Others) - Forecasts From 2022 To 2027

The U.S. fresh food packaging market is expected to surge at a CAGR of 3.17% throughout the forecast period.

The high purchasing power of consumers coupled with the presence of major market players is significantly driving the market growth of fresh food packaging in the country. The rising demand for fresh food products among U.S. consumers is attributed to the growing awareness regarding the harmful impact of additives in processed food items. According to the latest United States Department of Agriculture (USDA) statistics, the per capita availability of fruit for canning (product weight) has declined from 12.2 in 2011 to 11.5 in 2017, while the per capita availability of vegetables for canning (product weight) has come down to 84.8 in 2017 from 91.4 in 2011.

The presence of a large number of supermarket chains and specialty stores is also contributing to this augmenting demand for fresh food products among U.S. consumers, which, in turn, is boosting the market growth of fresh food packaging in the U.S. Strict fresh food packaging and labelling regulations are also supporting the growing market for fresh food packaging.

Furthermore, the U.S. government is taking measures to boost the consumption of fresh food items in order to reduce the incidence of chronic diseases across the country. In January 2017, USDA funded the Healthy Food Financing Initiative (HFFI) through the Reinvestment Fund to improve access to fresh, healthy food in rural areas. Programs such as Know Your Farmer and Know Your Food Initiative have led to a dramatic rise in consumer demand for local fresh food products. Another major driver of the U.S. fresh food packaging market is the growing volume of exports of the country’s fresh products, including fruits and vegetables, as well as poultry and meat products across the globe.

The U.S. fresh food packaging market has been segmented on the basis of material and application. By material, the market has been segmented as plastic, paper and board, glass, and metal. By application, the U.S. fresh food packaging market has been classified into poultry and meat products, dairy products, produce (vegetables and fruits), seafood, and others. By material, plastic holds a significant market share. However, growing concerns regarding escalating plastic waste are encouraging the adoption of bio-degradable packaging solutions. As such, the market for paper and board will witness a substantial CAGR during the forecast period. By application, produce (fruits and vegetables) accounted for the major market share in 2019 owing to the rising consumption of fresh fruits and vegetables coupled with increasing export volume across the globe.  

Covid-19 Pandemic

The outbreak of the SARS-COVID-19 virus had a negative impact on the market growth in the year 2020. Before the COVID-19 pandemic, the companies were taking innovative steps toward their sustainable goals. Companies were manufacturing innovative fresh food packaging solutions that were friendly to the environment. However, rising concerns about the hygiene and safety of reusable packaging have impacted the market growth to some extent. The market has been surging since 2021 due to the growing demand for organic fresh food products in the US. Moreover, the increasing surge in E-Commerce sales is expected to be a positive factor in the market, during the forecast period. Major companies in the USA have been investing a significant sum of capital into the development of novel fresh food packaging solutions.

Key Developments:

• In Apr 2021: ProAmpac, a flexible packaging leader, announced that it would expand its presence in North America, and introduced its major fresh food-to-go packaging portfolio, with its extended shelf-life freshness and quality and widely recyclable paper sustainability.
• In July 2020: Mondi packaging which has a presence in the North American region announced its partnership with Austrian meat producer Hutthaler to produce a fully recyclable thermoforming film made from mono-material for the packaging of their meat and sausage products. Through this partnership, the company is making efforts to expand its presence in

United States Fresh Food Packaging Market Scope:

Market Segmentation

• By Material
  • Introduction
  • Plastic
  • Paper and Board
  • Glass
  • Metal
• By Application
  • Poultry and Meat Products
  • Dairy Products
  • Produce (Vegetables and Fruits)
  • Seafood
  • Others