Global Video Encoder Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Rack Mounted, Standalone, Others), By Channel (Single Channel, Multi-Channel), By Application (Broadcasting, Surveillance), And By Geography - Forecasts From 2022 To 2027

Published:  Mar 2022 Report Code: KSI061612664 Pages: 131

The global video encoder market is expected to grow at a compound annual growth rate of 3.80% over the forecast period to reach a market size of US$1.813 billion in 2027, from US$1.396 billion in 2020.

Video encoders are used to convert analogue video signals to digital signals for delivery to a decoder. The encoders are first attached to a device, say a video camera, and the streams are sent over an IP-based network, including the internet, intranet, LAN, etc., which enables you to view live images or video using any web browser. The video encoders are available with 1 channel, 2 channels, 4 channels, 8 channels, 16 channels, and more than 16 channels, majorly classified into single-channel encoders and multiple-channel encoders. It has made online video viewing possible. Video encoding has made live streaming possible as encoding reduces the bandwidth requirements. In addition, video encoding allows changing video file types to fit different kinds of devices like smartphones, laptops, tablets, etc. The growing digitalization and wide-scale development of technology are considered major drivers for the global video encoder market, with the increasing use of cloud-based software and cloud-based streaming.

Video encoders are used for broadcasting and surveillance purposes. Through broadcasting, the broadcasters can signal various streams over different networks, managing the frame rate of the video. Encoders are used in surveillance for security purposes by digitising video footage and allowing large amounts of data to be stored even in limited space.  Bars

Growing OTT services are expected to play a key role in development:

The growing OTT (Over The Top) platform is considered to be of significant importance to the global video encoder market. The increasing use of platforms like Netflix, Amazon Prime, Hotstar, etc. is expected to drive the video encoder market in the coming years. OTT content includes movies and series that can be directly viewed on devices like mobile phones, televisions, tablets, laptops, etc. According to the World Economic Forum, the proliferation of OTT is a $300 billion opportunity in terms of digital viewership, and an open-source platform. With the emergence of pandemics, the OTT market has witnessed an increasing trend with more viewership than ever. These patterns indicate a bright future for OTT Platforms, and, in turn, hold a great opportunity for the growth of the global video encoder market.

Poor video quality, audio syncing issues, distortion, and slow internet connections are the restraints on the market:

The major restraints on the global video encoder market include poor internet connection, which at times can result in audio syncing issues and low-quality videos. Since video files are larger, they usually require fast internet speed to display better quality without buffering, but due to some technical errors and occurrence errors at the time of transferring the data, the video quality gets compromised.

The Impact of the COVID-19 Pandemic on the Video Encoder Market

The video encoding market was not affected as compared to other sectors and industries during the COVID-19pandemic. With the spread of disease that initiated lockdowns, curfews, and shutting down of organisations and industries, work from home was initiated around the world. With this, the demand for video streaming platforms witnessed an upsurge.  Platforms like Hotstar, Netflix, Amazon Prime, Hulu, etc. observed an increase in demand for live streaming videos, video content, etc. thus leading to an increased demand for video encoders. Besides that, the wide use of cloud-based video streaming and cloud software during pandemics also played a key role in the development of the market.

But with the organisations and industries shutting down, the supply side was affected due to a lack of transportation and export barriers.

Global Video Encoder Market Scope:

Report Metric Details
 Market size value in 2020  US$1.396 billion
 Market size value in 2027  US$1.813 billion
 Growth Rate  CAGR of 3.80% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments covered  Type, Channel, Application, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  Bitmovin Inc., Hikvision, IRIS.TV, Telestream, Pelco Corporate, Axis   Communications, Biamp Systems, CISCO
 Customization scope  Free report customization with purchase



  • By Type
    • Rack Mounted
    • Standalone
    • Others
  • By Channel
    • Single Channel
    • Multi-Channel
  • By Application
    • Broadcasting
    • Surveillance
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • U.K.
      • Germany
      • France
      • Others
    • Middle East and Africa
      •  UAE
      • South Africa
      • Israel
      • Saudi Arabia
      • Others
    • Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Taiwan
      • South Korea
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the video encoder market size by 2027?
A1. The global video encoder market is expected to reach a total market size of US$1.813 billion by 2027. 

Q2. What are the growth prospects for the video encoder market?
A2. The video encoder market is expected to grow at a CAGR of 3.80% over the forecast period. 

Q3. What is the size of the global video encoder market?
A3. Video Encoder Market was valued at US$1.396 billion in 2020. 

Q4. How is the global video encoder market segmented?
A4. The global video encoder market has been segmented by type, channel, application, and geography.

Q5. What factors are anticipated to drive the video encoder market growth?
A5. The growing digitalization and wide-scale development of technology are considered major drivers for the global video encoder market with the increasing use of cloud-based software and cloud-based streaming. 

1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Rack Mounted
5.3. Standalone
5.4. Others

6.1. Introduction
6.2. Single Channel
6.3. Multiple Channel

7.1. Introduction
7.2. Broadcasting
7.3.  Surveillance

8.1.  Introduction
8.2.  North America
8.2.1. USA
8.2.2. Canada
8.2.3. Mexico
8.3. South America
8.3.1. Brazil
8.3.2. Argentina
8.3.3. Others
8.4. Europe
8.4.1. U.K.
8.4.2. Germany
8.4.3. France
8.4.4. Others
8.5.  Middle East and Africa
8.5.1. UAE
8.5.2. South Africa
8.5.3. Israel
8.5.4. Saudi Arabia
8.5.5. Others
8.6. Asia Pacific
8.6.1. China
8.6.2. Japan
8.6.3. India
8.6.4. Australia
8.6.5. Taiwan
8.6.6. South Korea
8.6.7. Others

9.1. Major Players and Strategy Analysis
9.2.  Emerging Players and Market Lucrativeness
9.3.  Mergers, Acquisitions, Agreements, and Collaborations
9.4.  Vendor Competitiveness Matrix

10.1.1. Bitmovin Inc.
10.1.2. Hikvision
10.1.3. IRIS.TV
10.1.4. Telestream
10.1.5. Pelco Corporate
10.1.6. Axis Communications
10.1.7. Biamp Systems
10.1.8. CISCO

Bitmovin Inc.




Pelco Corporate

Axis Communications

Biamp Systems



Explore Custom Options available with this study:

  •  Request customization
  •  Buy sections of the study
  •  Buy country specific report
  •  Request excel, Historical data
  •  Subscription inquiry
  •  Request special pricing

Our Value Proposition

Analyst Support

All our studies come with 2 months of analyst support.


We are in compliance with the global privacy laws.

Connect With Us