Global Laptop Market Size, Share, Opportunities And Trends By Type (Traditional Laptops, 2-in-1 Laptops), By Size (Notebooks, Ultrabook, Others), By Operating System (Mac OS, Windows, Others), By End-User (Personal, Business, Gaming), And By Geography - Forecasts From 2023 To 2028

  • Published : Feb 2023
  • Report Code : KSI061614311
  • Pages : 124

Market Overview:

A laptop is a compact, transportable personal computer that can be applied to various situations. Most laptops offer the same software and access control capabilities as desktop computers as they have been made to carry out all of a desktop computer's functions. The increasing acceptance of multifunctional devices, such as laptops, in various industries such as education, automobile, manufacturing, medical, and logistics, as well as the growing trend of bringing your device (BYOD), are the primary growth drivers for the Laptop Market. The desire for laptops with cutting-edge capabilities, the most recent technology, and software, increased portability, and contemporary designs is on the rise. Demand is also being driven by an increase in demand for ultra-thin, light laptops with the latest generation processors.

Growth factors:

Merging the benefits of AI into IoT

IoT is correctly described as a network of interconnected equipment and computing devices that exchange data via a communication network without the involvement of a human. Since it allows for real-time status monitoring, IoT has altered how we work both professionally and personally during the past ten years. We can create a system that enables businesses to anticipate changes and optimize their equipment more organically by combining IoT technology with the always-expanding AI. Combining these two streams greatly benefits both industry specialists and corporations. IoT is concerned with devices that communicate over the internet, but AI allows these "things" to learn from data over time. As a result, businesses are redoubling their efforts to create a digital product ecosystem by launching AIoT business strategies, to deliver digital to every person, house, and organization and assist them in creating a fully-connected smart digital lifestyle. In line with this ambition, TECNO, a leading worldwide innovator in technology with operations in more than 70 markets, debuted its first flagship laptop, the MEGABOOK S1, in December 2022 in Dubai. Targeting users in specialized professions like business and the creative industries, the flagship MEGABOOK S1 emphasizes the idea of ideas that create miracles and assist them in working comfortably while yet attaining more productivity.

Digital education will assist boost the use of technologies such as a laptop.

Globally, the digital revolution is having a big impact on education. The delivery of education and training is experiencing a profound transformation. The attraction of digital classrooms to students is critical. Bring Your own Device (BYOD) and personalized learning are emerging concepts that are changing the way people teach, learn, and administer assessments. Through immersive learning experiences, more participatory learning, and expanded visual and technological possibilities, these technologies are transforming the educational landscape. To assist instructors and students, Google has announced additional improvements for Chromebooks, Google Classroom, and Google Meet in June 2022. According to Google, these enhancements will support teachers and students in the classroom as they concentrate on interconnectivity, control, and efficiency using GoogleMeet. Now, users may record screencasts on Chromebooks and project them onto a large screen. Furthermore, the increasing importance of interactive projection systems has convinced teachers to use laptops in their classes. The teaching and learning process is aided by interactive projection-innovative learning paradigms that help children build rational and analytical mindsets. As a result, the ongoing improvements in digital learning may provide a much-needed lift to the world's dwindling laptop sales.

Customers are drawn to 2-in-1 computers because of their versatility.

When compared to traditional laptops, the 2-in-1 product type of laptops is predicted to rise rapidly in the laptop industry in the next years. The 2-in-1 laptop is versatile and can function as both a laptop and a tablet. As a result, people increasingly choose 2-in-1 laptops over purchasing separate tablets and regular laptops. By immediately writing on the screen, these computers enable easy drawing, writing, and marking up papers without the use of a large keyboard. For instance, Robo&Kala has announced the release of their flagship product, the Robo&Kala 2-in-1 laptop in December 2022, which outperforms all competitors in terms of efficiency, battery life, mobility, and cost. With Robo&Kala's 2-in-1 laptop, users can effortlessly move about their day without having to carry a power cord, and they may engage in office work and entertainment life anytime, anyplace.

Key Developments:  

  • February 2022: Lenovo announced a range of cutting-edge new products and solutions created for a world that is becoming more connected and hybrid. The brand-new ThinkPad X13s, created by Lenovo in partnership with Qualcomm Technologies, Inc., Microsoft, and other partners, is the world's first laptop to run Windows 11 Pro and be equipped with the high-end Snapdragon 8cx Gen 3 compute platform.
  • February 2022: Acer, a manufacturer of computers, has just introduced the Aspire 3, its second laptop made in India. The company's manufacturing facility in Noida is where the laptop is made. Users may easily complete daily duties on the Acer Aspire 3 thanks to its Intel processors.
  • January 2022: At CES 2022 in January, Lenovo unveiled three new Yoga laptops and three Q-series displays. The Lenovo Yoga 9i, Yoga 7, and Yoga 6 are the three seventh-generation Yoga 2-in-1 laptops. One Lenovo Yoga laptop is equipped with an AMD Ryzen 7 processor, while the other two are powered by the most recent 12th Gen Intel Core 'Alder Lake' CPUs.

Covid-19 Impact on the Laptop Market

COVID-19 has helped the global laptop industry develop. Many businesses are switching to a more virtual workplace in reaction to COVID-19. To support the virtual workplace, it has focused on firms adopting collaborative technologies and processes. Additionally, the government's mandate for work-from-home (WFH) policies has encouraged businesses to concentrate more on finding better ways to interact with clients while working remotely. The emphasis has shifted to work-from-home, which calls for a laptop and dependable connectivity. As a result, businesses will need laptops, which raises the price of laptops globally. The COVID-19 impact on the rise in work-from-home and study-from-home activities has been positive for the global laptop market.

Global Laptop Market Scope:


Report Metric Details
 Growth Rate  CAGR during the forecast period
 Base Year  2021
 Forecast Period  2023–2028
 Forecast Unit (Value)  USD Billion
 Segments Covered  Type, Size, Operating System, End-User, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Apple Inc, Dell, Lenovo, Hewlett Packard LP, Acer Inc, AsusTeK Computer Inc, Razer Inc, Microsoft, Samsung Electronics Co, Micro-Star International Co Ltd 
 Customization Scope  Free report customization with purchase



  • By type
    • Traditional laptops
    • 2-in-1 laptops
  • By size
    • Notebooks
    • Ultrabook
    • Others
  • By operating system
    • Mac OS
    • Windows
    • Others
  • By end-user
    • Personal
    • Business
    • Gaming
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline



2.1. Research Data

2.2. Assumptions



3.1. Research Highlights



4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter’s Five Force Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Power of Buyers

4.4.3. Threat of New Entrants

4.4.4. Threat of Substitutes

4.4.5. Competitive Rivalry in the Industry

4.5. Industry Value Chain Analysis



5.1. Introduction

5.2. Traditional laptops

5.3. 2-in-1 laptops



6.1. Introduction

6.2. Notebooks 

6.3. Ultrabooks 

6.4. Others 



7.1. Introduction

7.2. Mac OS

7.3. Windows

7.4. Others 



8.1. Introduction

8.2. Personal 

8.3. Business 

8.4. Gaming 



9.1. Introduction

9.2. North America 

9.2.1. USA

9.2.2. Canada

9.2.3. Mexico

9.3. South America 

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe 

9.4.1. UK

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain 

9.4.6. Others

9.5. Middle East and Africa 

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific 

9.6.1. China

9.6.2. Japan

9.6.3. India

9.6.4. South Korea

9.6.5. Australia

9.6.6. Indonesia 

9.6.7. Others



10.1. Major Players and Strategy Analysis

10.2. Emerging Players and Market Lucrativeness

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Vendor Competitiveness Matrix



11.1. Apple Inc 

11.2. Dell 

11.3. Lenovo 

11.4. Hewlett Packard LP 

11.5. Acer Inc 

11.6. AsusTeK Computer Inc 

11.7. Razer Inc 

11.8. Microsoft 

11.9. Samsung Electronics Co 

11.10. Micro-Star International Co Ltd 

Apple Inc



Hewlett Packard LP

Acer Inc

AsusTeK Computer Inc

Razer Inc


Samsung Electronics Co

Micro-Star International Co Ltd