Face Masks – The Skincare Fad Storming the Cosmetics Industry

Face Masks are products that are used by the consumers in order to improve their skin quality and the suppleness, brightness of their skin by alleviating the skin from elements such as blackheads, acne, oily skin, clogged skin among other conditions.

Face Mask, By Product Segment

There are different types of face masks that are available in the market and are in demand by the consumers and other end-user industries. The demand has increased even more owing to the increasing propensity to spend more on beauty and cosmetics, being facilitated by the increasing disposable income. There are different face masks available that are clay masks, gel masks, and others.


Clay Masks are a type of face masks that are beneficial to the individual with oily and acne-prone skin, clay masks are able to draw out the impurities and also facilitate the absorption of excess oil off the surface of the skin. Clay masks are available in different types such as bentonite clay mask, French green clay mask, and others). The Bentonite Clay Mask is a type of a mask that is available in form of a powder that is mixed in water to produce a thick paste, which is then applied to the face, for the mentioned period of time after, which is washed off. The bentonite clay is able to attract the particles of dirt present on the fact and cleanse the skin properly.


Gel Masks are a type of face masks that are made using gels, which is a sort of liquid masks with good viscosity do that it can stick to face effectively and it provides a cooling and refreshing effect to the skin.  In addition, their purpose to contain the moisture so that the skin gets a refreshing and rejuvenated look. It is available in different types such as charcoal gel mask, bio-cellulose gel mask, sheet masks, ampule sheet masks, and others. The Sheet masks are thin face masks that are thin in nature and can be molded according to the texture and facial features and sits on the fact for the mentioned amount of time and then are removed slowly by peeling them off.

face mask market


Product Launches, Projects, and Partnerships by Market Players in Face Masks Market

Moreover, the market players are increasingly participating in the market to advance and enhance the products related to the cosmetics industry by integrating the latest elements and ingredients such as essential oils and others and encouraging the use of such products among the individuals interested in alleviating various skin conditions and problems. Thus, they are involved in acquisitions, product launches, and projects in order to accelerate the development of the cosmetics and beauty sector, thereby boosting their market position and contributing to the growth of the consumer goods sector. For example, in November 2019, Peticomo, one of the leading companies dealing in the provision of cosmetic products, based in Korea, announced that they have launched two new products under their “Bling Bling Light Up Masks”, which contain EWG green grade natural ingredients. The new products under this range are called “Ampoule Mask Black Edition” and the “Aqua Mask White Edition”. These masks are able to infuse properties of elasticity and vividness into the skin effectively, that comes under the effect of hot weather conditions. In addition, they are also helpful in improving the skin tone of the users. The Ampoule Mask Black Edition is comprised of ingredients such a propolis extract, royal jelly extract, lavender oil, orange peel oil, which are great for skin nourishment and improvement of elasticity. On the other hand, the Aqua Mask White Edition is able to facilitate in soothing the heat affected skin by infusing a rich a comfit watery feeling with some of the key ingredients being Lactobacillus fermentum, and purslane extract, and chamomile oil.

Recently, in March 2020, A beauty and cosmetics brand, which is called Loops, and is based in the US announced that they have launched their debut line of face masks made in Korea using hydrogels. The face masks are of 7-SKU range and comprised of the ingredients that are beneficial to the skin such as baobab oil, cactus extract, and rice extract, in order to provide the skin with essential benefits for 24 hours, from day till night. The face masks that have been made available are the “Sunrise Service”, “Night Shift”, “Clean Slate”, Double Take, and Weekly Rest, alongside a Weekly Reset version for lips and eyes. Moreover, the masks that have been developed are made of compostable and sustainable materials, thus minimizing the effect caused to the environment. The Loops brand was created by the owner of the brand Syllable In partnership with the creators f the brand Shot Studios, with some other prominent people.

Recently, in March 2020, iCraft, which is one of the brands involved in the provision of health and beauty products, based in South Korea announced the launch of their new product, which are face masks infused with graphene. The graphene face masks have been made using the Haydale graphene nano-platelets. The Haydale graphene has been provided to the company iCraft, by Haydale Graphene industries, since May 2019, for use in different applications including beauty and personal care. In addition, the company iCraft has already signed two contracts in order to supply and begin the delivery of the cosmetic face mask sheets and is also working with two other companies and cosmetic brands in order to introduce other new products.

Therefore, due to the market players are involved in the provision by advanced products by new launches and integrating the face masks with innovative essential oils and other elements, they are contributing towards increasing the face masks market size.


Currently, the gel and sheet type of face masks for use in cosmetic and beauty applications are expected to hold a significant share in this market and is anticipated to witness a fast growth rate in the upcoming years due to the burgeoning demand from the cosmetics industry.  With respect to current market trends, it is anticipated that the use of graphene and activated charcoal in the face masks and other essential ingredients and compounds will allow face masks to flourish even more in the upcoming years. This can be attributed to the demand being generated owing to the rising awareness for taking proper and effective care of the skin and ward of the pollutants and other skin conditions such as blackheads and oily skin among others. There is a growing need for a beneficial and good-quality skincare product. This is one of the major factors, which will continue to play a role in driving this market. In addition, it will attract many new entrants who will bring new and better changes and enhancement in face masks. Thus, the market will remain competitive in the upcoming years and it is projected to show modest growth in the upcoming years.