North America dominates the data broker market, accounting for 40% share in 2026, followed by Europe and Asia Pacific regions. The growth in Asia Pacific will outpace mature markets due to huge investments in digitalization and lax government regulations with respect to data security. Though, efforts are being made by various governments to ensure customer data is safe and within the geographic boundaries of the nation.
The governments are ensuring the data brokers register themselves to increase accountability.
For e.g., California Delete Act (SB 362), passed in 2023, strengthens consumer privacy by requiring data brokers to register with the state and mandating they delete consumer personal information upon request.
Digitalization, Internet of Things (IoT) penetration, government regulations are some of the key factors fuelling the market growth and consolidation by key market players.
Data Broker Market Size By Region, 2025, 2026 and 2031 (USD billion)
Region | 2025 | 2026 | 2031 | CAGR (2026 -2031) |
North America | 177.4 | 186.7 | 239.6 | 5.1% |
South America | 26.0 | 28.3 | 42.0 | 8.2% |
Europe | 106.0 | 112.4 | 154.3 | 6.5% |
Middle East and Africa | 23.8 | 24.2 | 31.5 | 5.5% |
Asia Pacific | 99.5 | 112.9 | 189.1 | 10.9% |
Source: Knowledge Sourcing Intelligence
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