Global Online Baby Care Products Market is projected to grow at a CAGR 12.51%

online baby care products market

Growing urbanization, increasing birthrate, comprehensive awareness about baby care, rising purchasing power, evolving emerging economies, are a few of the major factors which are anticipated to drive the growth of this market.

As per the report, the market pertaining to Global Online Baby Care Products Market is expected to reach US$46.238 billion by 2025, from US$22.792 billion in 2019.

A hypernym for a multitude of products “Baby care products” comprise apparels, baby convenience, and safety products, baby food, footwear, hair care, skin-care, toiletries (diapers and wipes), toys, among others. Additionally, it also should be noted that any range of products that meets the requirement of care for babies is too subsumed under this superordinate word. Currently as well as during the preceding few years the market for online baby care products has expanded and is still poised to expand due to a myriad of reasons. The growing number of births has been directly proportional to the increasing demand for baby care products, especially in the APAC region. This growth is also augmented by the higher levels of income facilitated by more numbers of working mothers along with an increasing literacy rate which is making the environment all the more conducive for market players to engage in aggressive marketing. Supply-side strategies like that of the aforementioned have resulted in a shift away from the traditional as well indigenous means of baby care which are still practiced in many emerging economies as well as certain rural communities. Further leveraging the power of big data, eCommerce, industrial automation, along with heavy R&D investment and integration of intelligent packaging, market players are continuously raising the yardstick which is successfully facilitating the expansion of the online baby care products market, leading to its projected growth during the next few years.

Far-reaching digitalization (as enjoyed by consumers in china) is tantamount to the increasing scope of this particular market. Concerning China, the consumption market that is driven by its huge population, urbanization, and the rising per capita disposable income of the growing middle class, the demand for convenience due to busy, it is important to note that digital retail companies like Alibaba have been employing data on consumer preferences collected from across its digital platforms to gauge and satisfactorily respond to the concerned market segments, concomitantly bring about an enhanced placement of products and improve packaging successfully catering to consumers’ desires. Moreover, within the ambit of eCommerce, another aspect that is expected to fuel the regional growth of the market and subsequently the global (because the same is occurring in varying degrees everywhere), is the fierce rate of competition that arises from data-drive innovations incentivizing a rapid integration of physical store, infrastructure pertaining to logistics and online portals by retailers with social media marketing. Moreover, profitability is ensured by strategic moves of acquisitions of and mergers with companies operating in the same mares along with the closure of non-performing assets.

Further, to reach a wider audience retailer heavily investing in launching mobile apps to expand their sales in areas that have been previously not tapped. On the other hand, from the perspective of India, which is the second-most populous country just after China and with a fertility rate to the tune of 2.72 children per woman, India’s child population ranging from 0-4 years accounts to 20% of the global child population, the online baby care products market is poised to receive a healthy boost leading to a meteoric growth during the next few years. Further, juxtaposed with the traditional grocery stores, is the emerging internet retailing in India as the prospects for the latter increases due to an affluent consumer base that constitutes millennials who prioritize convenience, quality and transparency over price and are increasingly open to foreign bards as well as portraying premiumization of consumption, is also anticipated to throttle the growth of the market. Additionally, due to the recent lockdown restriction sand norms of social distance, the proclivity of consumers in India to resort to online retail channels has synergized the means of responding to the consumer demands for essential commodities which comprise of baby care products as well.

As a part of the report, the major players operating in the online baby care products market, which have been covered are Nature’s One, Nestlé, Johnson and Johnson, The Himalaya Drug Company, Mamaearth, The Honest Company, Inc., Biotique, The Moms Co., Bellota Baby, and Redsbaby.

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This report segmented the online baby care products market on the basis following terms:

  • By Type
    • Baby Food
      • Dried Baby Food
      • Milk Formula
      • Others
    • Baby Skin Care Products
      • Lotions
      • Creams
      • Others
    • Baby Hair Care Products
      • Oils
      • Shampoo
      • Others
    • Baby Safety and Convenience Products
      • Prams
      • Strollers
      • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • The Middle East and Africa
      • Saudi Arabia
      • Israel
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Others