Customer Experience Management Market Size, Share, Opportunities And Trends By Offering (Solution, Services), By Deployment Model (On-Premise, Cloud), By End-User Industry (BFSI, Communication and Technology, Retail, Hospitality, Others) And Geography - Forecasts From 2025 To 2030

Comprehensive analysis of demand drivers, supply-side constraints, competitive landscape, and growth opportunities across applications and regions.

Report CodeKSI061611806
PublishedSep, 2025

Description

Customer Experience Management Market Size:

The Customer Experience Management Market is set to surge from USD 15.913 billion in 2025 to USD 32.709 billion by 2030, with a 15.50% CAGR.

The growth of this market is majorly attributed to intensifying competition across industries. Players across industries have been increasing their focus towards expanding their customer base and expanding it further to increase their revenues. The focus of companies towards understanding their customers’ continuously evolving needs and offering them better experience is increasing the demand for customer experience management solutions among them. The proliferation of smartphones and other mobile devices and increasing penetration of the internet across regions is offering a favourable environment for the industry players to reach out to their customers and analyze their feedback to plan their next move. This is driving the growth of the market.

Customer Experience Management Market Growth Drivers:

  • The proliferation of smartphones and other connected devices
  • The rapid growth of the retail industry

Customer Experience Management Market Restraints:

  • Growing privacy and security concerns

The major players profiled in the Customer Experience Management market include Adobe Systems, Oracle, IBM, Avaya, NICE, Nokia, Opentext, Verint Systems, MaritzCX, Medallia, Qualtrics, and InMoment among others.

Segmentation

  • By Offering
    • Solutions
      • Customer Analytics
      • Feedback Management
      • Customer Journey Mapping
      • Omnichannel Engagement Solutions
      • Contact Center Solutions
      • Social Media Monitoring Tools
    • Services
      • Professional Services
      • Managed Services
  • By Deployment Model
    • On-Premise
    • Cloud
    • Hybrid
  • By End-User Industry
    • BFSI
    • Communication and Technology
    • Retail & E-commerce
    • Hospitality
    • Healthcare & Life Sciences
    • Government & Public Sector
    • Manufacturing
    • Education
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Taiwan
      • Others

Table Of Contents

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. CUSTOMER EXPERIENCE MANAGEMENT MARKET BY OFFERING

5.1. Introduction

5.2. Solutions

5.2.1. Customer Analytics

5.2.2. Feedback Management

5.2.3. Customer Journey Mapping

5.2.4. Omnichannel Engagement Solutions

5.2.5. Contact Center Solutions

5.2.6. Social Media Monitoring Tools

5.3. Services

5.3.1. Professional Services

5.3.2. Managed Services

6. CUSTOMER EXPERIENCE MANAGEMENT MARKET BY DEPLOYMENT MODEL

6.1. Introduction

6.2. On-Premise

6.3. Cloud

6.4. Hybrid

7. CUSTOMER EXPERIENCE MANAGEMENT MARKET BY END-USER INDUSTRY

7.1. Introduction

7.2. BFSI

7.3. Communication and Technology

7.4. Retail & E-commerce

7.5. Hospitality

7.6. Healthcare & Life Sciences

7.7. Government & Public Sector

7.8. Manufacturing

7.9. Education

7.10. Others

8. CUSTOMER EXPERIENCE MANAGEMENT MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Offering

8.2.2. By Deployment Model

8.2.3. By End-User Industry

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Offering

8.3.2. By Deployment Model

8.3.3. By End-User Industry

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Offering

8.4.2. By Deployment Model

8.4.3. By End-User Industry

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.2. Germany

8.4.4.3. France

8.4.4.4. Spain

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By Offering

8.5.2. By Deployment Model

8.5.3. By End-User Industry

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Others

8.6. Asia Pacific

8.6.1. By Offering

8.6.2. By Deployment Model

8.6.3. By End-User Industry

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. India

8.6.4.4. South Korea

8.6.4.5. Taiwan

8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Adobe Systems Incorporated

10.2. Oracle Corporation

10.3. IBM Corporation

10.4. SAP SE

10.5. Medallia, Inc.

10.6. Qualtrics International Inc.

10.7. InMoment, Inc.

10.8. NICE Ltd.

10.9. Verint Systems Inc.

10.10. Avaya Holdings Corp.

11. APPENDIX

11.1. Currency

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key benefits for the stakeholders

11.5. Research Methodology 

11.6. Abbreviations 

LIST OF FIGURES

LIST OF TABLES

Companies Profiled

Adobe Systems Incorporated

Oracle Corporation

IBM Corporation

SAP SE

Medallia, Inc.

Qualtrics International Inc.

InMoment, Inc.

NICE Ltd.

Verint Systems Inc.

Avaya Holdings Corp.

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