Active Packaging Market Size, Share, Opportunities And Trends By Packaging Technology (Active Packaging (Oxygen Scavengers,Moisture Controllers, Antimicrobial Agents,UV Blocking, Others), By Application And By Geography - Forecasts From 2019 To 2024

114 pages
Published on : May 2019
Report Code : KSI061610042


The global active packaging market was estimated to be worth US$19.019 billion in 2018 and is projected to grow at a CAGR of 7.04% over the forecast period to reach US$28.608 billion by 2024. Active packaging is the inclusion of subsidiary constituents in the packaging material to enhance the performance of the package system. Oxygen scavengers, moisture controllers, antimicrobial agents, and UV blocking are some of the major active packaging technologies being used for increasing the shelf life of the products and keep them free from contamination.

Increasing demand for packaged food and beverage products due to rising purchasing power and living standards of the consumer is one of the major drivers of global active packaging market. High demand for ready-to-eat-snacks and ready-to-cook meals requires packaging manufacturers to provide packaging solutions which can protect the content without deteriorating it. The growing healthcare industry is further fuelling the demand for pharmaceutical active packaging for various drug and medicines, medical devices, and implant devices as well. 

Market Dynamics

Rising disposable income in the developed as well as developed economies is driving the demand for packaged goods.

Furthermore, the ever growing healthcare industry owing to the sharply rising global population is another major sector that involves a high use of packaged goods is leading to a rise in demand for active packaging solutions worldwide.

The rising E-commerce industry is one of the major industries involving heavy packaging activities. The tremendous growth of the E-commerce industry is expected to offer multiple opportunities for the active packaging market players in the next five years.

Oxygen scavenger under technology segment held the major share of over 40% in 2018 and is expected to maintain its dominance over the forecasted period.

Oxygen scavengers are mainly used in the industries such as energy and power, petrochemicals, pulp and paper, and water treatment applications. There active use in several industries is significantly driving the active packaging market.

Moisture controllers as active packaging technology accounted for the second largest share. The segment is expected to grow at a healthy CAGR over the forecast period. Desiccant is a product used as moisture controller generally in a porous pouch or sachet and is placed inside the packaging. Consumer electronics industry majorly uses this technology to protect the products from environmental moisture which may lead to malfunctioning of the devices. Moisture controllers also used for packaged food products and drugs to protect from moisture which may contaminate and soil them.

Food industry is the largest consumer of active packaging and is expected to further increase the demand for these solutions as the global population rises, leading to higher food production.

Rising per capita incomes and living standards is leading to the rising demand for ready-to-eat foods, processed food and pet foods combined with consumer growing preference for convenient packaging solutions drives the active packaging market growth in food packaging industry. The rising demand for bottled water, pouches for drinks and juices combined with consumer growing preference for to-go-products drives the active packaging market growth in beverage packaging industry.

Growing global ageing population, increasing number of chronic disease patients, and rising demand for OTC drugs is driving the pharmaceutical and healthcare sector. Owing to strict regulations regarding packaging of drugs and medical devices, the packaging solution providers are increasingly investing on active packaging solutions in order to increase the efficiency of the drugs and medicines.

Americas region dominates the market accounting for a market share of just below 50%.

The Americas region dominates the global active packaging market owing to the presence of major players, and the early adoption of these packaging solutions by the enterprises and consumers alike in the major countries such as the U.S. and Canada. The rising number of disease cases is creating the need for efficient packaging solutions that can assist in meeting the requirement of reduced wastage and assist in controlling the disease outbreaks. The presence of major players in conjunction with the growing demand for sustainable food packaging is significantly driving the market growth.

Europe Middle East and Africa (EMEA) is the second largest active packaging market with a share of over 30% in 2018. Germany is the biggest active packaging market in region followed by The United Kingdom and France respectively. Presence of large retail chains, well-established consumer base and stable economic outlook are some of the factors contributing to the active packaging market growth. The impact of Brexit remains to be seen, but considering the overall economic scenario to be constant or fluctuate with slight variation, the demand for active packaging solutions will grow over the forecast period.

The Asia Pacific region possesses extensive growth opportunities for active packaging solution providers over the next six years. China, India, Australia, and Japan are some of the key market for these solutions. Increasing number of applications across pharmaceutical, electrical and electronics, and consumer care sector, in conjunction with the rapid urbanization and growing number of working women joining the workforce is spurring the demand for these solutions over the forecast period. Japan being one of the biggest economies in the world by GDP witnesses a high consumption of packaged products. Active packaging market growth in the country is significantly driven by the stringent regulatory framework for food packaging materials. The Chinese and Indian Active Packaging Market is primarily driven by the increasing use of active packaging solutions in Active Pharmaceutical Ingredient (API) packaging and stringent food safety regulations.

*Market Players and Companies Profiled but not limited to

Finally, competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are BASF, DuPont, Amcor, 3M, Sonoco and WestRock among others.


The active packaging market has been segmented by packaging technology, application, and geography.

By Packaging Technology

Oxygen Scavengers

Moisture Controllers

Antimicrobial Agents

UV Blocking


By Application



Pharmaceuticals and Healthcare

Electronic Products

Consumer Care


By Geography







Europe Middle East and Africa

United Kingdom






Asia Pacific





South Korea