The active packaging market is projected to grow at a CAGR of 6.74% to reach US$30.145 billion by 2025, from US$20.386 billion in 2019. Active packaging is aimed at improving the performance of the package by infusing subsidiary constituents to the package (material or space). This emerging packaging system ensures that the food remains fresh and free from contamination. This package also provides information with respect to temperature, theft or counterfeiting of the product. The active or intelligent package can also pass shelf-life related information to the consumer to enable him to make an informed decision. By packaging technology, Oxygen scavenger is expected to hold around 40% share (as per 2018) of the Active Packaging Market which is employed mainly in Energy and Power, Petrochemicals, Pulp and Paper and Water Treatment Applications. Moisture controllers account for the second share. Desiccant is a major product used in the packaging of consumer electronics to control moisture which might destroy them.
A major reason for the growing demand for active packaging is the growing health-related concern across the globe while the rising disposable income in the developed as well as developed economies is further driving the demand for packaged goods.
The growing geriatric population, increasing number of chronic diseases and rising demand for OTC drugs are augmenting the growth of the Healthcare segment. Owing to strict regulations in packaging the pharmaceutical products, the investments in active packaging solutions are rising.
Also, growing dependence over packaged or ready-to-eat foods is driving the demand for active packaging to provide sustainable solutions to the rising demands. The beverage industry incorporating bottled water, pouches for drinks, among others is also expected to positively impact this market.
Furthermore, rising disposable income is driving the growth of packaged goods. Besides the food and beverage segment, the healthcare sector is also booming with technological advancements happening across the globe. With the rising complexity of the products to be stored or transported to distant places while maintaining its integrity, the market for active package is estimated to elevate throughout the forecast period. Another trend following the changing consumer lifestyles is the robustness of E-commerce platforms which have to deliver the goods right at the doorstep of the consumer. These companies have to maintain the track record of the goods until it reaches the customer safely. Active Packaging can fulfill such needs of e-commerce suppliers.
By Technology, Oxygen Scavengers dominate the market.
The global active packaging has been segmented by technology type as oxygen scavengers, moisture controllers, antimicrobial technology, UV blocking, and others. Oxygen scavengers held the largest share of close over 40% in 2019 and will continue their dominance over the forecast period. This is primarily attributed to the fact that consumers are seeking convenience, which is leading to soaring demand for packaged food and beverages.
Moisture controllers as active packaging technology accounted for the second largest share followed closely by the others segment. Desiccant is a product used as for moisture controller generally in a porous pouch or sachet and is placed inside the packaging. Consumer electronics industry majorly uses this technology to protect the products from environmental moisture which may lead to malfunctioning of the devices. This technology is also used for packaged food products and drugs to protect from moisture which may contaminate and soil them.
By Application, the food industry is the largest consumer of active packaging and is expected to further increase the demand for these solutions as the global population rises, leading to higher food production.
The global Active Packaging market is segmented as food, beverages, pharmaceuticals and healthcare, electronic products, consumer care, and others. Food accounted for the major market share in the global active packaging market with an estimated market share of over 42% in 2019, followed by beverages, pharmaceuticals and healthcare, electronic products, and consumer care. Rest of the applications constituted 17% of the market share during the end of the same year.
Rising per capita incomes and living standards is leading to the rising demand for ready-to-eat foods, processed food and pet foods combined with consumer growing preference for convenient packaging solutions drives the active packaging market growth in food packaging industry. Furthermore, Active Packaging helps in keeping the fresh farm vegetables and fruits and frozen food products away from bacterial infection throughout the whole supply chain.
Furthermore, the active packaging market growth is attributed to the rising purchasing power and improvement in standard of living, rapid urbanization, and growing awareness about good health and fitness. The market for active packaging for consumer care applications will grow at the highest CAGR during the forecast period owing to increasing demand for personal care products such as anti-ageing cream, sunscreen, and shampoos among others.
The Asia Pacific is expected to provide rapid growth opportunities for the market players.
The Asia Pacific region is expected to witness extensive growth opportunities for Active Packaging Market owing to the expanding applications of active packaging in line with the rapid urbanization and rising health concerns. India and China mainly use active packaging solutions in Active Pharmaceutical Ingredient packaging. The Asia Pacific region has extensive growth opportunities for active packaging solution providers. China, India, Australia, and Japan are some of the key market for these solutions. Increasing number of applications across pharmaceutical, electrical and electronics, and consumer care sector, in conjunction with rapid urbanization and growing number of working women joining the workforce is spurring the demand for these solutions over the forecast period.
The American region is estimated to hold a significant share owing to the presence of major players in the region and the early adoption of these packaging solutions by the enterprises and consumers alike in the major countries such as the U.S. and Canada, even though the market is still developing robust systems.
Europe Middle East and Africa (EMEA) is the second biggest market of the global active packaging market. In Europe, stringent regulations regarding food safety and security, technological advancements and increasing number of retail chains are fueling the market growth. Germany is the biggest active packaging market in the region followed by United Kingdom and France respectively.
The rising number of diseases and viruses throughout different regions is expected to boost the demand for active packaging solutions worldwide.
Global active packaging industry is gaining popularity in both developed and developing economies. Manufacturers of active packaging are investing in innovative yet cost-effective packaging solutions to cover up untapped markets in developing regions, especially the APAC region owing to burgeoning middle-class population in developing economies such as China, India, and Australia. Investment in R&D activities is highly required to gain competitive advantage over other players in the industry with intense competition.
Competitive intelligence section deals with the major players in the market. The section also discusses the key strategies adopted by these players and their investment trends. Market position of the players has also been covered in the competitive intelligence section.
Some of the major players covered as a part of this study are BASF SE, DuPont, Amcor Ltd., MicrobeGuard Corporation, Sealed Air Corporation, and Dessicare Inc. among others.
o Oxygen Scavengers
o Moisture Controllers
o Antimicrobial Agents
o UV Blocking
o Temperature Indicators
o Pharmaceuticals and Healthcare
o Electronic Products
o Consumer Care
o North America
o South America
o The Middle East and Africa
o Asia Pacific
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