Alfalfa Hay Market Size, Share, Opportunities, COVID 19 Impact, And Trends, By Product Type (Bales, Cubes, Pellets), By Cultivation Type (Conventional, Organic, Others), By Application Type (Dairy/Meat Animal Feed, Horse Feed, Poultry Feed, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2020 To 2025

Published:  May 2021 Report Code: KSI061613917 Pages: 120

The alfalfa hay market is expected to grow at a compound annual growth rate of 5.89% over the forecast period to reach a market size of US$20.551 billion in 2025 from US$14.576 billion in 2019. Presently the global agriculture industry is tasked with ensuring food security more than ever, World population is expected to grow by 2.3 billion people, between 2009 and 2050. The population growth is expected to be driven by developments in the developing nations with the fastest rate of g0rowth estimated for sub-Saharan Africa at +114%, followed by the slowest i.e. East and South East Asia at +13 %. Further, urban areas are estimated to account for 70% of the world population in 2050 from 49% at present. Also, the per capita of income in 2050 is projected to be a multiple of today’s levels. As noted by the Food and Agriculture Organization of the United Nations (FAO) feeding a world population of 9.1 billion people in 2050 would require raising overall food production by some 70 % between 2005/07 and 2050. Encompassed with the projection is the estimated growth of demand for meat and dairy products, fish, and aquaculture products contributing to the growth of livestock farming which already constitutes 30% of agricultural GDP in the developing world. The anticipated increase in purchasing power in developing nations is expected to result in a change in dietary preferences, which would be increasingly oriented towards animal source foods and away from staple foods of vegetal origin.

alfalfa hay market

Moreover, out of the projected global growth overall meat consumption is expected to account for 82%. The APAC region led by China and the LACs with Brazil leading the region are estimated to contribute to most of the expansion is expected to surpass the growth in OECD countries in the next decade. Capacity building, improved agriculture, increasing integration of modernized, and intensive production technologies are expected to catalyze the growth in these countries. The poultry sector is a testimony to the aforesaid when it comes to Brazil, China, and India as well as with the Commonwealth of Independent States (CIS) countries, to a certain extent. Further, it should be noted that for approximately half of the world's farmers, livestock is a source of organic fertilizer enabling them to respond to the growing demand for organically produced food products. Thereby, these estimations suggest an unrestrained demand for both food and feed. Forecasted at 37 million tons in 2020, up 2.4 % year-on-year, the international national meat trade is expected to grow despite the bottlenecks caused by COVID19. Besides, it is pertinent to note that alfalfa is a five-year cycle crop, every year 20 % of the alfalfa is pulled out and replanted as a part of the crop’s normal cycle. Approximately half of the alfalfa in Spain is reportedly planted during the fall with the remaining half planted in spring. The domestic dairy herd of Spain is the primary consumer of Spain’s dried fodder, along with other ruminants like sheep and goats. Moreover, Spain is the world’s third-largest fodder exporter after the United States and Australia. Spain is a net exporter of fodder, with exports largely exceeding imports, which are limited to a few strategic exchanges with neighboring countries. During 2019-20, 75 % of the dried alfalfa produced in Spain was exported, slightly below the levels achieved in the previous season, as dry conditions reducing pasture availability boosted domestic demand. However, the bulk of Spanish dried alfalfa exports is concentrated on only a handful of market destinations. The United Arab Emirates, which absorbed over 45 % of the exports in MY2019/20, is Spain’s largest market, followed by China, which accounted for 24 %, up from last year’s 20 %.

alfalfa hay market

The APAC region is poised to hold a substantial share in the alfalfa hay market which is expected to drive the market growth of the same.  Much of the trade momentum is expected to be contributed by China with imports rising by 24%. Further, the global output of poultry meat is forecasted to reach 137 million tons in 2020, which is 2.4% more than what was registered in 2019. In China, poultry meat production is expected to expand which is expected to be sustained by increased demand due to continuous high pig meat prices. Further, global milk production in 2020 is estimated to grow by 0.8 % to 859 million tons, due to the expectations of production expansions in Asia and North America, with moderate increases in Central America and the Caribbean, Africa, and Oceania. Alfalfa hay has received nationwide cognizance, when it comes to China’s dairy sector, with greater potential in China’s swine sector. In the view above, a major facilitator of alfalfa hay market growth is the U.S.- China Economic and Trade Agreement, among others, which was signed on January 15, 2020, leading to expanded access for several U.S. hay products, that are inclusive of but not limited to, alfalfa hay pellets and cubes. The latter has been evidenced by the publishing of notice by China’s General Administration of Customs (GACC), granting market access for U.S. alfalfa hay pellets and cubes. Conversely, in 2018 the export growth in Asia is with regards to Spanish fodder sales shifted to Asia during 2018 when China’s retaliatory tariffs affected alfalfa produced in the U.S. that reportedly triggered a threefold increase in the export of Spanish fodder to China.  Besides the limited growth in domestic production of high-quality alfalfa, one of the key determinants to the growth of the alfalfa market in the region is the rapid increase in the number of large dairy farms which have party resulted from the increasing number of  Chinese farmers, especially young men and women, have moved to urban areas for jobs, labor has become a more restrictive factor in rural areas, and the decrease in labor availability and increase in labor cost have forced many small dairy farms to sell their cows to large dairy farms. Also, the Ministry of Agriculture, Government of China had reportedly issued the “National Alfalfa Industry Development Plan (2016-2020)” with the rationale to boost the production of alfalfa. The objective is reportedly to achieve a production capacity of 5.4 million tons by 2020. The aforesaid is reportedly a part of the recent changes in agricultural policies of China which is to promote the which comprises the promotion of planting of fodder among others.

The growth of the organic segment of the alfalfa market is also expected during the next few years. This is particularly due to the cognizance of high-quality feed that results in the production of quality and safe products of animal origin. Further, in the EU region Regulation (EC) No 2018/848 has been reported to come into force from January 2021 with the rationale of ensuring the integrity of organic production at all stages of the production and processing and distribution processes of animal feed, among others.

Alfalfa Hay Market Scope:

Report Metric Details
 Market size value in 2019  US$14.576 billion
 Market size value in 2025  US$20.551 billion
 Growth Rate  CAGR of 5.89% from 2019 to 2025
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Billion
 Segments covered  Product Type, Cultivation Type, Application Type, Distribution Channel, And   Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  Barr-Ag Ltd., Cubeit Hay Company, ALF Nutrição Animal, Zille S.A., Al Dahra ACX,   Inc.,  Hill Top Farmers, Alfalfa Monegros S.L., Gruppo Carli, Forbes Lucerne, SL   Follen   Company
 Customization scope  Free report customization with purchase


  • By Product Type
    • Bales
    • Cubes
    • Pellets
  • By Cultivation Type
    • Conventional
    • Organic
    • Others
  • By Application Type
    • Dairy/Meat animal feed
    • Horse Feed
    • Poultry Feed
    • Others
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • UK
      • France
      • Others
    • Middle East and Africa
      • Egypt
      • Saudi Arabia
      • Others
    • Asia Pacific
      • Japan
      • China
      • South Korea
      • India
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the alfalfa hay market size by 2025?
A1. Alfalfa Hay market is expected to reach a total market size of US$20.551 billion in 2025.
Q2. What are the growth prospects for the alfalfa hay market?
A2. The alfalfa hay market is expected to grow at a CAGR of 5.89% during the forecast period.
Q3. What is the size of the global alfalfa hay market?
A3. The global alfalfa hay market was valued at US$14.576 billion in 2019.
Q4. How is the alfalfa hay market segmented?
A4. The alfalfa hay market has been segmented by product type, cultivation type, application type, distribution channel, and geography.
Q5. Which region holds the largest market share in the alfalfa hay market?
A5. The APAC region is poised to hold a substantial share in the alfalfa hay market which is expected to drive the market growth of the same. 

1. Introduction           

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Currency 

1.5. Assumptions

1.6. Base, and Forecast Years Timeline

1.7. Segmentation

2. Research Methodology

2.1. Research Design

2.2. Secondary Sources

2.3. Validation

3. Key Findings

4. Market Dynamics

4.1. Drivers

4.1.1. Increasing demand for animal and dairy products

4.1.2. Increasing water scarcity

4.2. Restraints

4.2.1. Reducing agricultural land

4.2.2. Increasing use of alternatives

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. Alfalfa Hay Market Analysis, By Product Type

5.1. Introduction

5.2. Bales

5.3. Cubes

5.4. Pellets

6. Alfalfa Hay Market Analysis, By Cultivation Type

6.1. Introduction

6.2. Conventional

6.3. Organic

7. Alfalfa Hay Market Analysis, By Application Type

7.1. Introduction

7.2. Dairy/Meat Animal Feed

7.3. Horse Feed

7.4. Poultry Feed

7.5. Others

8. Alfalfa Hay Market Analysis, By Distribution Channel

8.1. Introduction

8.2. Online

8.3. Offline

9. Alfalfa Hay Market By Geography

9.1. Introduction

9.2. North America

9.2.1. By Product Type

9.2.2. By Cultivation Type

9.2.3. By Application Type

9.2.4. By Distribution Channel

9.2.5. Import/Export

9.2.6. By Country USA Canada Mexico

9.3. South America

9.3.1. By Product Type

9.3.2. By Cultivation Type

9.3.3. By Application Type

9.3.4. By Distribution Channel

9.3.5. Import/Export  

9.3.6. By Country Brazil Argentina Others

9.4. Europe

9.4.1. By Product Type

9.4.2. By Cultivation Type

9.4.3. By Application Type

9.4.4. By Distribution Channel

9.4.5. Import/Export

9.4.6. By Country Germany Belgium France    Others

9.5. Middle East And Africa

9.5.1. By Product Type

9.5.2. By Cultivation Type

9.5.3. By Application Type

9.5.4. By Distribution Channel

9.5.5. Import/Export

9.5.6. By Country UAE Qatar Saudi Arabia Others           

9.6. Asia Pacific

9.6.1. By Product Type

9.6.2. By Cultivation Type

9.6.3. By Application Type

9.6.4. By Distribution Channel

9.6.5. Import/Export

9.6.6. By Country Japan China South Korea Others

10. Competitive Environment And Analysis

10.1. Major Players and Strategy Analysis

10.2. Emerging Players and Market Lucrativeness

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Vendor Competitiveness Matrix

11. Company Profiles 

11.1. Barr-Ag Ltd.

11.1.1. Overview

11.1.2. Products and Services

11.1.3. Key Developments

11.2. Cubeit Hay Company

11.2.1. Overview

11.2.2. Products and Services

11.3. Alf Nutrição Animal

11.3.1. Overview

11.3.2. Products and Services

11.4. Zille S.A.

11.4.1. Overview

11.4.2. Products and Services

11.5. Al Dahra Acx, Inc.

11.5.1. Overview

11.5.2. Products and Services

11.5.3. Key Developments

11.6. Hill Top Farmers

11.6.1. Overview

11.6.2. Products and Services

11.7. Alfalfa Monegros S.L.

11.7.1. Overview

11.7.2. Products and Services

11.8. Gruppo Carli

11.8.1. Overview

11.8.2. Products and Services

11.9. Forbes Lucerne

11.9.1. Overview

11.9.2. Products and Services

11.10. Sl Follen Company

11.10.1. Overview

11.10.2. Products and Services

Barr-Ag Ltd.

Cubeit Hay Company

ALF Nutrição Animal

Zille S.A.

Al Dahra ACX, Inc.

Hill Top Farmers

Alfalfa Monegros S.L.

Gruppo Carli

Forbes Lucerne

SL Follen Company


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