Anthocyanin Market Size, Share, Opportunities, And Trends, By Type (Cyanidin, Delphinidin, Malvidin, Pelargonidin, Peonidin, Petunidin), By Application (Cattle Feed, Cosmetics and Healthcare, Food and Beverage, Pharmaceuticals, Others), And By Geography - Forecasts From 2025 To 2030

Updated on: Jan 8, 2025

Anthocyanin Market is projected to grow at a CAGR of 4.79% between 2025 to 2030.

Anthocyanin Market Trends:

Anthocyanin refers to the flavonoids responsible for the color shading over food, fruits, vegetables, and other edible products. These only impart color over the substance without altering its odor, and other natural characteristics which further aim to inhibit the growth of microorganisms over the edible item surfaces. Concerning the packaged food and beverage industry, it also acts as a nutrient-balancing agent and is used in almost all juices, and beverages as a colorant for the added ingredients. Thus, With the increase in the food and beverage sector, the demand for flavonoids also increases.

The market players are adopting new strategies to turn the markets back to normalcy under the lockdown scenario from recovering the impact of COVID-19. The market players have been looking at the market with an optimistic perspective. As the packaged food and drinking industry grows in size due to the change in consumption patterns from open food stalls to sanitized, packaged food, the demand for Anthocyanin also increases. For the Anthocyanin Market, Europe holds significance as the UK is the leading nation for food products and additives for edible items. UK government has ensured that the ingredients or additives are standardized and must have undergone proper audits and checks. North American nations such as the US and Canada follow a similar route and develop high-quality Anthocyanin additives to be used in food, medicines, and other edible items.  

Anthocyanin Market COVID-19 Outbreak

The market growth has been relatively impacted by the initiation of the outbreak since the disruption in the supply chain led to a delay in the order shipments faced by the equipment manufacturers. Also, the crunch of raw materials and the non-availability of labor further led to a slump in the manufacturing output as well. On the other hand, the demand is expected to be hampered by the fact that the recent outbreak has further impacted the demand for anthocyanin products in several countries. Also, the temporary halt of food packaging industry operations in many parts of the world due to the safety guidelines to reduce the impact of the disease has further led to a decline in the production across the Anthocyanin market and other food additives. However, the revival is following as expected from January 2021 onwards as the food and beverage industry revives. The impact of COVID-19 on the industry has been transitory as the demand for anthocyanin remained stable for nutraceuticals and the pharmaceutical medical sector.

Anthocyanin Market Growth Drivers

• Rising knowledge about the use of Anthocyanin in edible items

The market for Anthocyanin is majorly being driven by the globally growing knowledge of using Anthocyanin in food, medicines, and other edible items. The focus of the consumer is on the natural or organic Anthocyanin derived from plants. The use of Anthocyanin is undertaken to reduce inflammation through acidic food as a neutralizer, limits the growth of viruses and bacteria over the food surface, and prevents oxidizing which also increases the shelf life of the product. For instance, the Cranberry Partners, Gardener Cranberry uses anthocyanins pigments which good color to the product along with increasing health benefits such as longevity, cardiovascular diseases, and others. Similar products can be blueberries, pomegranate, Beetroot, and other products that have deep natural pigments. Even, the nutraceutical companies such as

• Increase in the demand for natural extracts Healthcare and cosmetics products

With the increase in the demand for natural extracts health care products, the consumers demand the same quality resulting yielding as with the chemical substrate products but with organics and natural extracts, in corresponding to such requirements the cosmetics brands have rolled out natural flavored lipstick, face creams, and other natural cosmetics products. These brands use the color Anthocyanin pigments to provide a sense of natural extracts. For instance, firms such as Hemp Organics, Eco Bella, and Soul Tree offer pure organic, petrochemical-free cosmetics products. The rise in the number of such cosmetics product companies in many countries around the globe has also led to an increased demand for Anthocyanins. Thus, positively impacting the market growth during the next five years. Moreover, the players operating in the market are also strategically investing in R&D for the launch of new and enhanced products, with a primary aim to capture a greater share of the market and gain a competitive edge over other players further showing the market growth potential over the next five years. The organic Anthocyanins derived from plants have not reported health ill-effects.

Anthocyanin Market Regional Analysis

Geographically, the Asia Pacific region is projected to witness promising market growth over the next five years. The key factors supporting the market growth in the APAC region include the booming consumption of cosmetics products in countries such as China, India, and Indonesia among others. Moreover, the presence of a large number of niche cosmetics stores, and organic food shops in various countries across the region further supports the demand for Anthocyanin as well.

Additionally, the increasing propensity of consumers to spend on processed food further expands the business growth opportunities for manufacturers and vendors in the Asia Pacific region over the forecast period. Apart from the Asia Pacific, European Countries such as France, Netherlands, and Germany also have potential demand for Anthocyanins as countries such as France offer Red wine, Different flavored cheese, and premium cosmetics which can be potential customers for Anthocyanin firms.

Anthocyanin Market Segmentation

• By Type
  • Cyanidin
  • Delphinidin
  • Malvidin
  • Pelargonidin
  • Peonidin
  • Petunidin

• By Application
  • Cattle Feed
  • Cosmetics and Healthcare
  • Food and Beverage
  • Pharmaceuticals
  • Others

• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • UK
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Others

GNT Group

Naturex S.A.

Sensient Technologies Corp

Symrise A.G.

Synthite Industries

FMC Corporation