The natural food colors market is evaluated at US$2.741 billion for 2025, growing at a CAGR of 5.91%, reaching a market size of US$3.652 billion by 2030.
Natural food colors are those types of food colorings that are derived from natural sources such as plants, animals, and others. These colorings are widely used across the food and beverage industry for imparting colors when added to food products. These are obtained from edible, naturally sourced materials, making them suitable for numerous food products, especially baby foods.
The market for natural food colors is projected to show impressive growth. This growth is primarily attributed to the constantly growing consumer preference for clean-labeled products. Moreover, rising concerns over health hazards associated with the intake of synthetic food colors are also amplifying the demand for naturally colored food in many parts of the world.
This, in turn, is further increasing the use of natural colors by food manufacturing companies to meet the growing consumer demand. The demand for natural food coloring is also being positively impacted because of the stringent regulations regarding the use of artificial colorings, thus also playing a significant role in shaping the natural food colors market growth until the end of the forecast period.
The growing demand for convenience food products due to people's changing lifestyles and increasing purchasing power, particularly in developing economies, are additional factors supplementing the market growth over the forecast period.
The consumption and production of processed dairy products are increasing significantly worldwide. Global milk production is projected to grow at 1.7% p.a. over the projection period to 1,020 Mt by 2030, faster than most other agricultural commodities. This increased consumption is attributed to the growing food and beverage industry in developing regions. In developed countries, per capita consumption is projected to grow from 23.6 kg in 2018-20 to 25.2 kg in 2030. In developing countries, it would increase from 10.7 kg to 12.6 kg. The processed products boost the growing consumption.
These milk products' demands are enhanced by using several colored solutions. ROHA offers a range of natural colors within the Natracol brand that are suitable for dairy beverages. The products offered by the company, such as Natracol Lutein, will have significant demand. This is extracted from Marigold flowers (Tageteserecta). The pigment is a carotenoid and is used in functional foods due to its antioxidant properties. This color has good stability against light, heat, and pH and gives a warm yellow color. The overall growth of the dairy industry will propel the market expansion of natural colors applied to these products.
By geography, the natural food colors market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.
Asia Pacific region is projected to show lucrative growth opportunities for the market players. The increasing purchasing power coupled with the growing consumer preferences towards natural ingredients is further bolstering the demand for natural food colors across the region, thus significantly shaping the natural food colors market growth in the APAC region during the forecast period.
Geographically, the North American and European regions are projected to hold major shares in the global market because of stringent regulations across many countries regarding using artificial colors.
By application, the beverages segment is anticipated to hold a significant market share throughout the forecast period. The primary factors supporting the share of this segment include the wide applications of natural colorings in beverages for enhancing the energy-nutrient ratio. This segment’s expansion is attributed to the growing consumption of ready-to-drink beverages in many parts of the world, especially in developing economies. The dairy segment is projected to show promising growth during the forecast period, primarily attributed to the increased usage of natural food colors in dairy products for flavor enhancements.
The natural food colors market leaders are Sensient Technologies Corporation, ADM, McCormick & Company, Inc., Kalsec Inc, ROHA Dyechem Pvt. Ltd, San-Ei GEN FFI Inc, and Synthite Industries Ltd. The key players implement growth strategies such as product launches, mergers, acquisitions, etc., to gain a competitive advantage. For Instance,
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Natural Food Colors Market Size in 2025 | US$2.741 billion |
| Natural Food Colors Market Size in 2030 | US$3.652 billion |
| Growth Rate | CAGR of 5.91% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Natural Food Colors Market | |
| Customization Scope | Free report customization with purchase |