Application Security Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Deployment Model (On-Premise, Cloud), By Solution (Web Security, Anti-Virus, Anti-Theft, Data Backup And Recovery, IAM And Authentication, Others), By Industry Vertical (Government, Communication And Technology, Retail, Education, Healthcare, BFSI, Military And Defense, Others), And By Geography - Forecasts From 2021 To 2026

  • Published : Dec 2021
  • Report Code : KSI061610420
  • Pages : 114

The application security market is projected to witness a CAGR of 22.38% during the forecast period to reach a market size of US$22.655 billion by 2026, increasing from US$5.511 billion in 2019. Security systems for application operations including web and mobile applications, reduce the risks of security breaches. Nowadays, software applications are integral parts of any business environment, irrespective of the company's primary business operation. Every day, hackers hack an average of 30,000 websites. About 64 percent of corporations have been victimized by a cyber-attack. There is an attack somewhere on the Internet every 39 seconds. Malware is spread via email about 94% of the time. The Internet blocks an average of 24,000 malicious mobile apps every day. (Source: Because these software applications are frequently accessed by the network and thus susceptible to a variety of security threats, they have been a big concern to different organizations. As a countermeasure against threats from the outside, organizations secure the software used to run their business operations in order to safeguard their critical data. 

Growth Factors

  • Growth in retail

Since the advent of e-commerce over two decades ago, retailers have come into contact with more information about their customers and can collect this information. Businesses that engage in retail and e-commerce manage large volumes of sensitive information, including credit card numbers and personal data. The volume of bad bot traffic to retail websites increased by 788% in October 2020 in connection with the launch of popular new gaming consoles and Black Friday sales. An attempt was made to promote a new criminal marketplace by leaking 1 million stolen credit card numbers on hacking forums recently. There are serious implications for online retailers. (Source:  Hackers are increasingly targeting this data, which makes it more important to protect it. Due to the proliferation of connected devices including kiosks, point-of-sale (POS) systems, and handheld devices in physical stores, a vast amount of customer information has been generated. Software applications and services are evolving to deal with these threats so that retail businesses can keep their networks, data, applications, and endpoints secure (from malware or breaches). Cyber-attacks have caused huge revenue losses at nearly one out of three retailers, according to the Cisco 2017 Annual Cyber Security Report.


  • Return on investments and budget constraints are keeping companies from investing

Many enterprises leave thousands of applications susceptible because they do not extend their applications beyond business-critical functions, such as payment processing or ordering goods and services. Updates of unused, non-business-critical applications are not performed frequently enough, resulting in problems. Small and medium-sized businesses believe investing in these applications will be detrimental. This is because unutilized applications can lead to long-term security threats since they can be cracked easily and gain access to the IT infrastructure, irrespective of whether they are business-critical or rarely used. Additionally, 66% of internally developed applications are not tested for critical vulnerabilities due to low budgets or ignorance of the organizations, according to Veracode, a UK company. The application security market has been restrained by budget constraints and ROI. 

COVID-19 impact on the application security market

With the rising popularity of smartphones and mobile devices during the COVID-19 pandemic,  for a variety of applications, including office work, shopping online, and access to social media, the development of mobile security applications has increased. As the mobile app market grows, app security is becoming increasingly important during the development phase in order to minimize the risk of data breaches and loss. As a result of the COVID-19 pandemic, the government has also mandated that mobile applications be implemented, particularly whilst traveling, which has also increased the need for increased security measures. The Covid-19 pandemic led to a positive impact on demand for mobile app security for these reasons.

Application Security Market Scope:

Report Metric Details
 Market size value in 2019  US$5.511 billion
 Market size value in 2026  US$22.655 billion
 Growth Rate  CAGR of 22.38% from 2019 to 2026
 Base year  2019
 Forecast period  2021–2026
 Forecast Unit (Value)  USD Billion
 Segments covered  Deployment Model, Solution, Industry Vertical, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  IBM, Qualys, Veracode, Checkmarx, Acunetix, Trustwave, Rapid7, Whitehat Security,   Hewlett Packard
 Customization scope  Free report customization with purchase


  • By Deployment Model
    • On-Premise
    • Cloud 
  • By Solution
    • Web Security
    • Anti-Virus
    • Anti-Theft
    • Data Backup and Recovery
    • IAM and Authentication
    • Others 
  • By Industry Vertical
    • Government
    • Communication and Technology
    • Retail
    • Education
    • Healthcare
    • BFSI
    • Military and Defense
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Others
    • Middle East and Africa
      • Turkey
      • Egypt
      • South Africa
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • Others 

Frequently Asked Questions (FAQs)

Q1. What will be the application security market size by 2026?
A1. The application security market is projected to reach a market size of US$22.655 billion by 2026.

Q2. What is the size of the global application security market?
A2. Application Security Market was valued at US$5.511 billion in 2019.

Q3. What are the growth prospects for the application security market?
A3. The global application security market is projected to witness a CAGR of 22.38% during the forecast period.

Q4. Who are the major players in the application security market?
A4. Prominent key market players in the application security market include IBM, Qualys, Veracode, Checkmarx, Acunetix, Trustwave, among others.

Q5. How is the global application security market segmented?
A5. The application security market has been segmented by deployment model, solution, industry vertical, and geography.

1. Introduction
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Powers of Buyers
4.3.3. Threat of Substitutes
4.3.4. The threat of New Entrants
4.3.5. Competitive Rivalry in Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. On-Premise
5.3. Cloud 

6.1. Introduction
6.2. Web Security
6.3. Anti-virus
6.4. Anti-theft
6.5. Data Backup and Recovery
6.6. IAM and Authentication
6.7. Others 

7.1. Introduction
7.2. Government
7.3. Communication and Technology
7.4. Retail
7.5. Education
7.6. Healthcare 
7.7. BFSI
7.8. Military and Defense
7.9. Others 

8.1. Introduction
8.2. North America
8.2.1. United States
8.2.2. Canada
8.2.3. Mexico
8.3. South America
8.3.1. Brazil
8.3.2. Argentina
8.3.3. Others
8.4. Europe
8.4.1. Germany
8.4.2. France
8.4.3. United Kingdom 
8.4.4. Spain 
8.4.5. Others
8.5. Middle East and Africa
8.5.1. Saudi Arabia
8.5.2. UAE
8.5.3. Israel
8.5.4. Others
8.6. Asia Pacific
8.6.1. China
8.6.2. India
8.6.3. South Korea
8.6.4. Taiwan
8.6.5. Thailand
8.6.6. Indonesia 
8.6.7. Japan
8.6.8. Others

9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrative
9.3. Mergers, Acquisition, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix

10.1. IBM
10.2. Qualys 
10.3. Veracode
10.4. Checkmarx
10.5. Acunetix
10.6. Trustwave
10.7. Rapid7 
10.8. Whitehat Security 
10.9. Hewlett Packard








Whitehat Security 

Hewlett Packard