The Argentina instant coffee market is projected to attain a market size of US$162.449 million in 2025.
The instant coffee market is driven by the surging demand for different types of coffee and the rich coffee culture of Argentina
Argentina is a country with one of the richest coffee cultures in the South American region. The coffee culture is dominated by an Italian style, which is preferred by individuals of all age groups and is offered by a variety of cafes and restaurants. In recent years, the demand of the consumers has shifted towards hot beverages rather than aerated drinks, which has high sugar levels and poses ill effects on the health of the consumers. Additionally, coffee is considered to be a staple in the diet of a majority of the Argentinians.
Moreover, specialty coffee and specialty cafes have gained popularity in some regions such as Buenos Aires, as only some of the younger consumers prefer it. On the other hand, instant coffee has gained traction among the younger age consumers and millennials alike in the past few years owing to the ease and convenience it provides and the affordable prices it is available at to suit the budget of every consumer. Thus, these factors are driving the demand for instant coffee and propelling the market growth over the forecast period.
Product Offerings by the market players in the Argentina Instant Coffee Market
The market players are involved in offering better and advanced varieties of instant coffee with enhanced flavor and aromas to bolster their market position and cater to the demands of the consumers are estimated to lead to increased consumption and propel the market growth further over the forecast period.
Cabrales S.A., which is among one of the famous coffee manufacturers and distributor in Argentina which offers a wide variety of products under its product portfolio ranging from whole beans to instant coffee. Some of the products if offers under its instant coffee line are “Cabrales Cappuccino” which is has been developed using high-quality ingredients in order to provide the best aroma and flavor. It is available in a 210g or 350g jar of Flow-Packs of 125g or 210g. it also offers another product called the “Café Cabrales Classico”, which is available in a 100g jar, and it offers “Café Descaffeinado” which is specifically for consumers who cannot consume high levels of caffeine and is available in a 100g jar.
Online distribution channel to increase its share owing to the rising usage among the different individuals
The availability of high-speed internet services and the rapid penetration of e-commerce channels and e-retail stores, there has been in a surge in the number of individuals opting to purchase different grocery items including instant coffee online in order to avoid queues at the retail stores, avail lucrative discounts and save time. This has led to e-retail channels to become popular and is contributing to the market share it holds.