The Asia Pacific Baby Care Product Market is expected to grow at a compound annual growth rate of 8.70% over the forecast period to reach a market size of US$51.41 billion in 2027, from US$28.675 billion in 2020.
Baby care products include a wide range of baby food products, skincare and hair care items, toiletries, and feeding products. The rising awareness about child healthcare and hygiene and increasing disposable income of people are expected to play a significant role in the development of the market. Besides that, the increasing population in developing economies like India and the role of the government in spreading child healthcare awareness are also expected to play a crucial role in developing this market in the Asia Pacific Region.
Increasing Population in Asia- Pacific plays a key role:
The growing population is expected to be the key driver of the Asia Pacific baby care products market growth. As per Worldometer estimates, Asia alone is home to around 4.6 billion people, covering around 56.76% of the world’s population. The region includes the world’s two most populous countries: China and India, and the growth of the baby care product market is expected to be very strong here, owing to the favorable demographic patterns. With the rise in population, this region has also witnessed a substantial increase in literacy rate, which is expected to be the key contributor to the rising awareness about child healthcare and thus is expected to boost the market in the coming years.
Besides that, increasing disposable income in the region is expected to be a pivotal contributor to the growth of the Asia Pacific baby care products market as it is the major factor that determines the living standard of families, which in turn affects their spending on child healthcare and baby care products as well.
Safety concerns associated with baby care products remain a key challenge:
When it comes to baby care products, safety concern is the major priority of parents. This is because baby needs are different from that of an adult, and their body is much more sensitive than that of adults. Skin allergies, infections, contact with chemicals, etc., are certain healthcare issues related to baby products which at times can make them highly vulnerable to disease and infections. Chemical substances present in the products like baby oils, baby creams, baby wipes, etc., can become unsuitable for their skin, and these issues stop parents from purchasing baby care products. This factor, therefore, can become a restraint to the market growth in the coming years.
Organic and natural segments play a key role:
With the growing concerns related to the safety of baby care products, organic baby products, and their natural range are expected to play a vital role. With the changing trend of higher spending on organic substances, this segment can play a vital role in developing the market. Natural and organic products are expected to have the least reactions and considering the infants' sensitivity, this segment can witness potential growth in the future. After the Covid, the health of children and infants has become a primary motive of the families, and the natural segment is expected to drive with it. For instance, recently, Indian Pharmaceutical company Glowderma has tied up with Sanosan to import and market their natural baby products like Organic olive oil, hydrolyzed milk protein, etc., in India.
Impact of COVID-19 Pandemic on the Asia Pacific Baby Care Products Market:
With the outburst of the covid pandemic that increased the hygiene practices among the people, the Asia-Pacific baby care product market was also affected. The increasing hygiene practices and health awareness led the panic buying among the buyers, which increased the demand for baby essentials like diapers, wipes, baby food products, etc. As a result of lockdown, shutting down of industries, stringent curfew regulations at some places, lack of labor, and export distortions, the supply side failed to meet the demand side, but with the bounce-back of industrial production and relaxation in movement accompanied by rising health awareness, the essential baby care products market took on the road of recovery.
| Report Metric | Details |
| Market size value in 2020 | US$28.675 billion |
| Market size value in 2027 | US$51.41 billion |
| Growth Rate | CAGR of 8.70% from 2020 to 2027 |
| Base year | 2020 |
| Forecast period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments covered | Product Type, Distribution Channel, And Geography |
| Regions covered | China, India, Japan, Taiwan, Australia, South Korea, Others |
| Companies covered | Kimberly-Clark, Procter and Gamble, Danone, Abbott, Bellamy’s Organic, Pigeon Corporation, Nestle, The Himalaya Drug Company |
| Customization scope | Free report customization with purchase |
Segmentation:
Kimberly-Clark
Procter and Gamble
Danone
Abbott
Bellamy’s Organic
Pigeon Corporation
Nestle
The Himalaya Drug Company
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