China Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Baby Food, Body Care (Baby Skin Care, Baby Hair Care), Baby Toiletries, Baby Feeding And Nursing Products, Safety And Convenience), And By Distribution Channel (Online, Offline) – Forecast From 2022 To 2027

Published:  Mar 2022 Report Code: KSI061612837 Pages: 94

The China Baby Care Products Market is expected to grow at a compound annual growth rate of 10.69% over the forecast period to reach a market size of US$23.469 billion in 2027, from US$11.531 billion in 2020.

Baby care products are the items that are used on infants and babies and include a wide range of skincare, food, hair care, toiletries, and feeding products.

Market trends:

With the official abolition of the one-child policy in China in 2016-17, the China baby care product market is expected to grow in the coming years. Other factors to contribute to its growth are the spreading of awareness about child healthcare and hygiene and increasing employment which has resulted in rising disposable income for people. The three-child policy introduced by China in 2021 is also expected to play a significant role in the market growth. However, besides the number of growth opportunities, the major restraint for the market is the growing number of scandals by the local companies and retailers, which has created a concern about baby product safety in the region over the years.

Growth Factors

  • From the one-child policy to 3 Child Policy, a major driving factor for the market:

The primary factor contributing to the growth of the China baby products market is the end of the one-child policy. It was brought to China in the 1970s- 80s to reduce the enormous population growth of the country, which resulted in a total population of 969 million in 1980 from around 540 million in 1949. However, in 2016, the country signed a new law and decided to end its former policy to cope with the ageing and shrinking workforce. With this official abolition of the one-child policy, parents were now permitted to have two children instead.

The reducing birth rate in China became a major concern when the government realized the problems of an ageing workforce pool and low birth rate. According to South China Morning Post, China’s total births came down to 12 million babies in 2020 from 14.65 million in 2019. With this concern, the government introduced three child policy in 2021.  The statistics reported that the fertility rate decreased from 2.1 (for stable population growth) to 1.3 children, which became a huge burden for the government. So it permitted parents to have three children. With this policy change, the China baby care product market stands a great chance to expand its market in the coming years.

  • Largest E-commerce platform to bring new opportunities for China baby care product market:

 According to sources from the Open Knowledge Repository by World Bank, China has the largest e-commerce platform in the world. With the age of digitalization, health concerns related to the COVID pandemic, and new-age trends, the online platform is expected to serve more in the coming years, which can become a massive opportunity for the China baby care product market in the coming years. The working paper represents that the growth of e-commerce platforms in China has not only determined higher consumption growth, but it has also represented the growth of consumption of durable goods as well. The growing e-commerce platform has built a strong relationship between rural lands, inland regions, and poor households over the years, which has reduced the inequality in consumption and holds a great chance for the expansion of the China baby care product market in the coming years.

  • Growing disposable income serves as a big opportunity for market growth:

With the increase in employment in the country over the years, the disposable income of the people has also increased. Since disposable income determines the living standards of people, the growing trends have favoured the growing living standards, which have increased the spending on baby care products in China over the years. These trends stand favourable for the growth of the Chinese baby care products market in the coming years as well. One of the significant contributors to the expanding disposable income of the Chinese is its growing GDP over the years. World bank data represents that China’s real GDP in 2020 was 2.3percent, and the country will continue to register favourable statistics in the coming years as well due to increasing trade and investment in the region.


  • Customers losing interest in the local brands due to growing scandals in the region is the major restraint for the market:

One of the crucial obstacles in the path of expansion of this market is the increasing number of scandals by local brands. Due to rising quality concerns, side effects of the products, etc., parents have become more conscious while purchasing baby care products which is expected to serve as a major restraint for the market. For instance, as per NutraIngredients Asia, in 2020, a local Chinese infant nutrition brand highlighted infant nutrition controversy when reports about infants suffering from eczema and skull deformities by consuming their protein powder came out. These concerns are expected to create hurdles in the growth of China's baby care products market in the coming years.

Impact of COVID-19 Pandemic on the China Baby Care Products Market:

With the outburst of the COVID pandemic in the region, the Chinese baby care products market witnessed a slowdown initially. The declining birth rate from the pre-COVID times and the disease pandemic together created many challenges for the baby care products market in China. However, despite these challenges, the growing health and hygiene concerns amidst the pandemic kept the market going with the increasing purchases of diapers, baby food products, and other essentials. Besides that, the time-to-time news regarding the lockdown and curfews initiated panic buying among the buyers and drastically increased the demand for essential baby care products in the market.

China Baby Care Products Market Scope:

Report Metric Details
 Market size value in 2020  US$11.531 billion
 Market size value in 2027  US$23.469 billion
 Growth Rate  CAGR of 10.69% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments covered  Product Type, And Distribution Channel
 Companies covered  Kimberly-Clark, Procter and Gamble, Danone, Abbott, Bellamy’s Organic, Pigeon   Corporation, Nestle, The Himalaya Drug Company
 Customization scope  Free report customization with purchase


Key Segmentation:

  • By Product Type
    • Baby Food
    • Baby Care
      • Baby Skin Care
      • Baby Hair Care
    • Baby Toiletries
    • Baby Feeding and Nursing Products
    • Safety and Convenience
  • By Distribution Channel
    • Online
    • Offline

1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Baby Food
5.3. Baby Care
5.3.1. Baby Skin Care
5.3.2. Baby Hair Care
5.4. Baby Toiletries
5.5. Baby Feeding and Nursing Products
5.6. Safety and Convenience

6.1. Introduction
6.2. Online
6.3. Offline

7.1. Major Players and Strategy Analysis
7.2.  Emerging Players and Market Lucrativeness
7.3.  Mergers, Acquisitions, Agreements, and Collaborations
7.4.  Vendor Competitiveness Matrix

8.1. Kimberly-Clark
8.2. Procter and Gamble
8.3. Goodbaby International
8.4. Hunan Kings Diaper Co. Ltd.
8.5. Pigeon Corporation
8.6. Nestle
8.7. Abbott


Procter and Gamble

Goodbaby International

Human Kings Diaper Co. Ltd.

Pigeon Corporation




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