India Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Baby Food And Beverages, Baby Toiletries, Baby Skin Care, Baby Hair Care, Baby Feeding And Nursing Products, Safety And Convenience), And By Distribution Channel (Online, Offline) – Forecast From 2022 To 2027

Published:  Feb 2022 Report Code: KSI061612838 Pages: 91

The India baby care product market is expected to grow at a compound annual growth rate of 9.52% over the forecast period to reach a market size of US$14.581 billion in 2027, from US$7.715 billion in 2020. Baby care products include a wide range of baby food products, baby skincare products, baby hair care products, Baby toiletries, and Baby feeding products that are used on infants and babies.

Market trends:

 The rising population accompanied by the rising urban population of the country is one of the biggest contributors to the growth of the market. Besides that, the growing disposable income of the people, the rising female working population, growing literacy rate, etc. are some of the factors that determine the living standards and consumption patterns of the families are also expected to serve as important growth factors. The growing health and hygiene concerns among the Indians are also expected to drive the market in the coming years. However, among all these contributing factors the major restraint for the market is the growing concerns regarding the health safety of the products.

Growth Factors

  • Rising Population to serve as a big opportunity for the market:

India is the second-largest populous country in the world and this rising population is expected to generate a plethora of opportunities for the India Baby Care Product Market. As of 2020, the population of India is 138 crores as per the data provided by the World Bank which is equivalent to around 17.7% of the world population. With a fertility rate of 2.24 (as of 2020), India stands as a great market for the expansion of the Indian baby care product market.

Besides that, the rise of the urban population accompanied by the rising population is also expected to serve towards the growth of the Baby Care product market in India. This is because trends suggest that baby products are mainly prevalent and highly demanded in urban areas of the country and with a continuous rise of urban population from 27.6% in 2000 to 35% in 2020, the baby care product market can serve well in the region. According to Macrotrends, the Indian Urban population marked an increase of 2.32% from 2019, and 2020 estimates by NCP suggest that 70% of the population growth of India from 2011 to 2036 will be in urban areas. These statistics stand in the favour of the India Baby Care product market.

  • Growing disposable income to serve as a big opportunity for market growth:

With the increase in employment in India over the years, the disposable income of the people has also increased. Since disposable income is the major factor behind the living standards of people, the growing trends are expected to increase the spending on baby care products in India over the years. RBI Publications reveal that both net disposable and gross disposable income of the country has increased significantly over the last few years. The net national disposable income of the country in 2012-13 was roughly around 91 lakhs which increased to around 172 lakhs in 2018-19. The rising disposable income is directly related to the spending on goods and services by the families and these growth patterns hold a great opportunity for the India Baby Care product market.


  • Safety Concerns Associated with the baby care products can serve as its Restraint:

When it comes to baby care products, safety concern is the major priority of parents. Since the baby’s skin is much more sensitive than that of adults, it is more prone to allergies, infections, contact with chemicals, etc. These factors can at times make them more vulnerable to infections and rashes. Chemicals present in the products like baby creams, baby oils, baby wipes, etc. can at times become unsuitable for their skin, and these issues restraint parents from purchasing baby care products. With the growing awareness about choosing the right product for their child, this factor therefore can become a restraint to the market growth in the coming years. For instance, flame retardants present in nursing pillows, high-risk pesticides present in soaps, Phthalates present in plastics and personal care products, etc. are highly vulnerable to infants and their health.

Impact of COVID-19 Pandemic on the India Baby Care Products Market:

With the outburst of the covid pandemic in the country, the Indian Baby Care Product Market witnessed a dip initially. The covid times and the fear of disease that initiated lockdown and curfew hampered the supply side of the market. The shutting down of industries reduced the supply and the broken supply chains made it difficult to meet the rising demand especially due to panic buying among the buyers. This created a dearth of baby care products in the local stores as well. But with the industries back to their operations, the market has taken upon the path of stabilization and is expected to grow in the coming years.

India Baby Care Products Market Scope:

Report Metric Details
 Market size value in 2020  US$7.715 billion
 Market size value in 2027  US$14.581 billion
 Growth Rate  CAGR of 9.52% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments covered  Product Type, And Distribution Channel
 Companies covered  Kimberly-Clark, Johnson & Johnson, Procter and Gamble, Pigeon Corporation,   Nestle, Abbott, Dabur, Danone, The Himalayan Drug Company
 Customization scope  Free report customization with purchase



  • By Product Type
    • Baby Food and Beverages
    • Baby Toiletries
    • Baby Skin Care
    • Baby Hair Care
    • Baby Feeding and Nursing Products
    • Safety and Convenience
  • By Distribution Channel
    • Online
    • Offline

1.1. Market Definition
1.2. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Baby Food and Beverages
5.3. Baby Toiletries
5.4. Baby Skin Care
5.5. Baby Hair Care
5.6. Baby Feeding and Nursing Products
5.7. Safety and Convenience

6.1. Introduction
6.2. Online
6.3. Offline

7.1. Major Players and Strategy Analysis
7.2.  Emerging Players and Market Lucrativeness
7.3.  Mergers, Acquisitions, Agreements, and Collaborations
7.4.  Vendor Competitiveness Matrix

8.1. Kimberly-Clark
8.2. Johnson & Johnson
8.3. Procter and Gamble
8.4. Pigeon Corporation
8.5. Nestle
8.6. Abbott
8.7. Dabur
8.8. Danone
8.9. The Himalayan Drug Company 


Johnson & Johnson

Procter and Gamble

Pigeon Corporation





The Himalayan Drug Company


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