The global baby care products market is anticipated to reach US$159,287.101 million by 2024 from US$120,182.544 million in 2018 at CAGR of 4.81%. The baby care product market is projected to grow at a significant growth rate during the forecast period owing to the increase in the number of healthcare services for infants, rising standards of living, and aids from social support system such as WHO programs, and NGOs which are helping in creating awareness about baby care products and their benefits. Rapid urbanization and rising standards of living in developing countries are also the reasons for the growing global baby care products market. In addition, the growing trend towards healthcare and hygiene is further resulting in expending more money for health and wellness for babies by people worldwide during the forecast period.
Product innovation and movement towards organic products are also one of the factors driving the demand for baby care products. Families are adopting newer products which are further boosting ‘chemical free’ and ‘organic’ products as they are thought of to be safer for their children. Furthermore, the rising prevalence of allergies amongst children across the globe is also forcing manufacturers to bring newer products in the market and this is resulting in a further boost in the baby care products market.
On the basis of type, the global baby care products market can be segmented into baby food, body care, and safety and convenience. The body care market is further segmented into diapers and wipes, skin and hair care while the baby safety and convenience are segmented into prams and strollers and car seat. Increasing awareness about the nutritional benefits on baby’s health will propel the demand for baby food which will drive the baby food segment of the baby care products market during the forecast period. Additionally, body care segment will comprise of a substantial share in the market owing to the increasing availability of these products in multiple ranges catering to all types of customers. Based on the distribution channel, the global baby care products market is divided into the online and offline market.
Geographically, the global baby care products market has been classified into North America, South America, Middle East and Africa, Europe, and the Asia-Pacific. Asia Pacific is projected to hold a substantial share in the market due to high birth rate, rising consumer awareness towards infant hygiene and increasing family income. China and India are projected to see multiple growth opportunities in the Asia-Pacific region due to favourable government policies such as the “Child Health Goal” under “National Health Policy” (2017) in India and lifting of the one-child policy in China.
Finally, this section describes various key players in the global baby care products market, their market share, recent developments, financial condition and strategies taken to increase the market share. Major players profiled in the global baby care products market are Procter & Gamble, Pigeon Corporation, Nestle S.A., Johnson & Johnson, Abbott, Unilever, Kimberly Clark Corporation, Cotton Babies Inc., The Himalaya Drug Company, and Dabur International Limited.
Segmentation
The global baby care products market has been analyzed through the following segments:
By Type
Baby Food
Body Care
Diapers And Wipes
Skin And Hair Care
Safety And Convenience
Prams and Strollers
Car Seat
By Distribution Channel
Online
Offline
By Geography
North America
By Type
By Distribution Channel
By Country
USA
By Type
By Distribution Channel
Canada
By Type
By Distribution Channel
Mexico
By Type
By Distribution Channel
South America
By Type
By Distribution Channel
By Country
Brazil
By Type
By Distribution Channel
Argentina
By Type
By Distribution Channel
Others
By Type
By Distribution Channel
Europe
By Type
By Distribution Channel
By Country
Germany
By Type
By Distribution Channel
France
By Type
By Distribution Channel
United Kingdom
By Type
By Distribution Channel
Others
By Type
By Distribution Channel
Middle East and Africa
By Type
By Distribution Channel
By Country
Saudi Arabia
By Type
By Distribution Channel
South Africa
By Type
By Distribution Channel
Others
By Type
By Distribution Channel
Asia Pacific
By Type
By Distribution Channel
By Country
China
By Type
By Distribution Channel
Japan
By Type
By Distribution Channel
India
By Type
By Distribution Channel
Others
By Type
By Distribution Channel
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