Global Baby Care Products Market Size, Share, Opportunities, And Trends By Type (Baby Food, Body Care (Diapers And Wipes, Skin And Hair Care), Safety And Convenience (Prams And Strollers, Car Seat)), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2024 To 2029

  • Published : Mar 2024
  • Report Code : KSI061612369
  • Pages : 150

The global baby care products market is projected to rise at a compound annual growth rate (CAGR) of 5.54% to reach a market valuation of US$192.977 billion by 2029, from US$132.333 billion in 2022.

The industry is rapidly expanding as parents continue to demand high-quality and luxury infant items. As they become more aware of the dangers of synthetic goods, there is a greater emphasis on vegan, paraben-free, and synthetic-free products, even for baby products. The baby care product market is projected to grow at a significant growth rate during the forecast period owing to the increase in the number of healthcare services for infants, rising standard of living, and aid from social support systems such as WHO programs, and NGOs which are helping in creating awareness about baby care factors boosting the baby care products demand.

Rapid urbanization and higher income in developing countries are additional factors boosting the baby care products market growth. In addition, the trend towards healthcare and hygiene is further resulting in people spending more money on health and wellness for babies worldwide. In addition, major market players are investing heavily in new product lines and marketing strategies to increase their market share, which is expected to increase the competition in the market, thus further propelling the growth opportunities for vendors and manufacturers in the coming years. According to the World Bank’s data, in 2022, the urban population accounted for 57% of the global population, which represented a 1% increase over 2021. The growing concern for infant nutrition has bolstered the demand for products that cater to the diversified needs of parents, and with various favorable initiatives to reduce the infant mortality rate being implemented, the demand for baby care products such as body care & food is expected to witness positive growth. As per the World Bank, in 2021, the infant mortality rate was 28 per 1,000 live births. In summary, the convergence of factors, including the increasing adoption of remote work, growing internet usage, and the preference for cloud-based solutions, is poised to fuel the Japan video conferencing software market expansion in the coming years.

The rise in the number of organic baby products propels the market.

The baby food market has been growing steadily in recent years, driven by several factors such as increasing urbanization, rising disposable incomes, and changing lifestyles. It is also driven by high birth rates as well as government efforts to increase the safety of baby food products. As more people move to urban areas and lead busy lifestyles, the demand for convenient and easy-to-prepare baby food products has increased. With increasing income, parents are willing to spend more on premium and organic baby food products that offer higher nutritional value and safety for their babies. The rules and laws set by different governments to ensure the safety of baby care products have also benefited the market. For instance, the Food and Drug Administration (FDA) in the United States sets regulations and standards for the safety and labeling of baby food products. Furthermore, the growing demand for plant based as well as organic baby food has also had an impact on the baby food market. Organic baby food products have gained popularity due to their perceived health benefits and the fact that they are often free from common allergens. Many plant-based baby food products are also organic, which appeals to health-conscious consumers who are willing to pay a premium for high-quality, natural baby food products. This has resulted in several new product launches promoting plant-based baby food. For instance, leading baby food company Gerber announced the introduction of Plant-tastic, its first plant-based baby food line, in April 2022.

Additionally, a higher birth rate in a year has increased the demand for baby food products. For example, in countries with higher birth rates such as India and China, the demand for baby food products is expected to increase due to the large number of infants and young children in the population.

North America is expected to witness significant growth in the market

The United States is expected to hold a substantial share of the market in the region, owing to the presence of key global players from the country. Following the US, Canada and Mexico also will be expected to witness significant growth during the forecasted period. The growth factors that influence the market in the region include the increasing influence of global players and the increase in demand for baby care due to increasing child births.

Market Key Developments

  • August 2021, the popular baby care brand, Baby Dove partnered with Walmart to introduce a new range of conditioners, shampoo, baby showers, and skin creams for newborns with sensitive skin and multicultural babies.

Global Baby Care Products Market Scope:


Report Metric Details
Market Size Value in 2022 US$132.333 billion
Market Size Value in 2029 US$192.977 billion
Growth Rate CAGR of 5.54% from 2022 to 2029
Base Year 2022
Forecast Period 2024 – 2029
Forecast Unit (Value) USD Billion
Segments Covered
  • Type
  • Distribution Channel
  • Geography
Companies Covered
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase



  • By Type:
    • Baby Food
    • Body Care
      • Diapers And Wipes
      • Skin And Hair Care
    • Safety And Convenience
      • Prams and Strollers
      • Car Seat
  • By Distribution Channel:
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • South Africa
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • Others

Frequently Asked Questions (FAQs)

The global baby care products market is expected to reach a market size of US$192.977 billion by 2029.
Baby Care Products Market was valued at US$132.333 billion in 2022.
The baby care products market is expected to grow at a CAGR of 5.54% during the forecast period.
The major factor anticipated to drive the baby care products market growth is the increasing awareness regarding baby health and hygiene among parents and caregivers.
North America is projected to hold a substantial share of the baby care products market owing to the high birth rate in countries like China and India.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key benefits for the stakeholders


2.1. Research Design

2.2. Research Process


3.1. Key Findings

3.2. Analyst View


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View


5.1. Introduction 

5.2. Baby Food

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness and Insights

5.3. Body Care

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness and Insights

5.3.4. Diapers And Wipes

5.3.5. Skin And Hair Care

5.4. Safety And Convenience

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness and Insights

5.4.4. Prams and Strollers

5.4.5. Car Seat


6.1. Introduction 

6.2. Online

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Offline

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness


7.1. Introduction 

7.2. North America

7.2.1. By Type

7.2.2. By Distribution Channel

7.2.3. By Country USA Market Trends and Opportunities Growth Prospects Canada Market Trens and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

7.3. South America

7.3.3. By Type

7.3.4. By Distribution Channel

7.3.5. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

7.4. Europe

7.4.3. By Type

7.4.4. By Distribution Channel

7.4.5. By Country Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects United Kingdom Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

7.5. Middle East and Africa

7.5.3. By Type

7.5.4. By Distribution Channel

7.5.5. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects South Africa Market Trends and Opportunities Growth Prospects Others

7.6. Asia Pacific

7.6.3. By Type

7.6.4. By Distribution Channel

7.6.5. By Country China Market Trends and Opportunities Growth Prospects Japan Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


8.2. Major Players and Strategy Analysis

8.3. Market Share Analysis

8.4. Mergers, Acquisitions, Agreements, and Collaborations

8.5. Competitive Dashboard


9.1. Procter & Gamble

9.2. Pigeon Corporation

9.3. Nestle S.A.

9.4. Johnson & Johnson

9.5. Abbott

9.6. Unilever

9.7. Kimberly Clark Corporation

9.8. Cotton Babies Inc.

9.9. The Himalaya Drug Company

9.10. Dabur International Limited

Procter & Gamble

Pigeon Corporation

Nestle S.A.

Johnson & Johnson



Kimberly Clark Corporation

Cotton Babies Inc.

The Himalaya Drug Company

Dabur International Limited