Asia Pacific Soil Moisture Sensor Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Water Potential Sensor, Volumetric Moisture Sensor), By Application (Agriculture, Construction, Sports, Research, Weather Forecasting, Others), And By Country - Forecasts From 2022 To 2027

  • Published : Jun 2022
  • Report Code : KSI061611325
  • Pages : 96

The Asia Pacific soil moisture sensor market was valued at US$4.133 billion in 2020 and is projected to grow and reach a total market size of US$14.839 billion in 2027 with a CAGR of 20.03% during the forecast period.

The soil moisture sensor has been used to measure and calculate the respective volumetric water content of the given soil. These sensors can be termed as portables or stationery, such as the well known handheld probes. Stationary sensors are placed at specific depths, locations, and areas in the field, whereas portable soil moisture probes are used to measure soil moisture at various types of locations.

Market Drivers

The market is expected to proliferate in the Asia Pacific region owing to the recent changes in the economies of several countries, rapid adoption of the Internet of Things (IoT) and semiconductor technology, modernization, and technical advancement. Construction and agriculture, the two avid users of technology, are expanding far and wide in the region, which has led to the substantial growth of the market, and these rates are presumed to grow in the years to come.

By country, China and Japan dominate the market because of the technological advancement taking place in these countries. By type, water potential sensors are widely used owing to the large construction projects. By application, the trend of smart farming is catching on due to the pressure of increasing agricultural productivity, indicating the strong hold of the agricultural sector.

Growth Factors

  • Emerging smart agriculture

The IoT market in the Asia Pacific has been impacted by the integration of edge-computing networks into IoT systems and new narrow-band (NB) IoT deployments, which project huge potential in the region. Their application has seeped into agriculture, setting out national strategies to support the automation of farming with robotics, data analytics, and sensor technology. They help increase the crop yield, quality, and farmer's profit. Australia, Japan, Thailand, Malaysia, the Philippines, South Korea are some of the front-runners in this field of incorporating IoT in agriculture.

The Asia-Pacific region is one of the most populous regions in the world, which exerts pressure to increase agricultural production to sustain the people. The use of smart methods of irrigation and watershed management will assist in improving output. Thus, the emergence of smart agriculture will aid the moisture sensor market to grow during the forecast period.

  • Expansion of the construction sector.

The Asia-Pacific region is undergoing rapid infrastructural development, with large ongoing construction projects in both the public and private sectors.  The Tiger Cub countries invested heavily in infrastructure such as transportation and utilities like power generation and distribution, water, and sewage networks to meet the increased demand for better living standards as well as stimulate economic expansion. These projects depend largely on modern technologies in the form of sensors, IoT, integrated systems, and so on. The moisture sensor market has large potential in the region, witnessing high growth rates in the years to come.


The soil moisture sensor is priced at the higher end, which makes it prohibitive for small farmers from adopting such technological changes. Additionally, there is a lack of awareness among the users, which restricts the full potential of the market. The growing inequality between large-scale farms and smaller farms is a limiting factor in the agriculture sector of the market. But the recent policy initiatives and incentives are helping bridge the gap.

Impact of COVID–19

The Asia Pacific region, with the onset of COVID-19 witnessed a contraction in the economy. The lockdowns imposed across the country excluded agricultural activities. Several hurdles were faced in the agriculture sector during this period. Despite this impact, agricultural activity and functioning in the region remained stagnant.  The demand from the construction sector witnessed a fall as these activities remained suspended during the period. Thus, the outbreak of COVID-19 had a nominal impact on the soil moisture sensor market in the Asia-Pacific region, and the growth path is expected to remain intact.

Competitive Insights

The market leaders for the Asia Pacific Soil Moisture Sensor Market are The Toro Company, Irrometer Company Inc., Acclima, Inc., Transcat Inc., Sentek Technologies, SenSprout Inc., Entelechy Pty Ltd, and ICT International. The major and imperative players in this market have been introducing and implementing several growth and enhancement strategies. For  instance,

  • The Toro Company announced the completion of its acquisition of The Charles Machine Works, Inc., an Oklahoma corporation and the parent company of Ditch Witch and other leading brands in the underground construction market in 2019.
  • In 2018, SenSprout focused on using inexpensive technology for agriculture for use in both small and large agricultural efforts.   The novel device examines and monitors soil conditions and environmental information in real-time, working with engineers at MIT Media Lab, Georgia Lab, and, Yoshihiro Kawahara of the University of Tokyo.


  • By Type
    • Water Potential Sensor
    • Volumetric Moisture Sensor
  • By Application
    • Agriculture
    • Construction
    • Sports
    • Research
    • Weather Forecasting
    • Others
  • By Country
    • Australia
    • India
    • China
    • Japan
    • Taiwan
    • Indonesia
    • Thailand
    • Others

1. Introduction
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Function
4.4. Function Value Chain Analysis

5. Asia Pacific Soil Moisture Sensor Market Analysis, By Type
5.1. Introduction
5.2. Water Potential Sensor
5.3. Volumetric Moisture Sensor

6. Asia Pacific Soil Moisture Sensor Market Analysis, By Application
6.1. Introduction 
6.2.  Agriculture
6.3.  Construction
6.4.  Sports
6.5.  Research
6.6.  Weather Forecasting
6.7.  Others

7. Asia Pacific Soil Moisture Sensor Market Analysis, By Country
7.1. Introduction 
7.2.  Australia
7.3.  India
7.4.  China
7.5.  Japan
7.6.  Taiwan
7.7.  Indonesia 
7.8.  Thailand 
7.9.  Others

8. Competitive Intelligence
8.1.  Major Players and Strategy Analysis
8.2.  Emerging Players and Market Lucrative
8.3.  Mergers, Acquisition, Agreements, and Collaborations
8.4.  Vendor Competitiveness Matrix

9. Company Profiles
9.1.  The Toro Company 
9.2.  Irrometer Company Inc.
9.3.  Acclima, Inc.
9.4.  Transcat Inc.
9.5.  Sentek Technologies
9.6.  SenSprout Inc.
9.7.  Entelechy Pty Ltd

The Toro Company

Irrometer Company Inc.

Acclima, Inc.

Transcat Inc.

Sentek Technologies

SenSprout Inc.

Entelechy Pty Ltd