Athleisure Market Size, Share, Opportunities, And Trends By End-User (Men, Women, Children), By Product Type (Top Wear (T-Shirts, Hoodies, Others), Bottom Wear (Joggers, Leggings, Shorts; Sneakers), By Distribution Channel (Online, Offline), And By Geography – Forecasts From 2025 To 2030

Athleisure Market Size:

The athleisure market is anticipated to surge from USD 439.618 billion in 2025 to USD 623.533 billion in 2030, driven by a 7.24% CAGR.

Athleisure Market Highlights:

• Growing fitness culture drives demand for stylish, functional athleisure wear.
• Sustainable materials gain popularity in eco-conscious athleisure product designs.
• The versatility of athleisure appeals to consumers for both casual and active use.
• Innovative fabrics enhance comfort and performance in athleisure clothing lines.

Athleisure Market Overview:

Athleisure refers to a hybrid clothing style that is worn for both exercising purposes and other general settings, including the workplace, school, and other social & casual occasions. Athleisure blends athletic clothing with casual wear; it is meant to have apparel for both gym workouts and day wear that is comfortable, chic, and practical. The following are characteristics of athleisure: soft, breathable fabrics, moisture-wicking technology, reflective details, and built-in support for athletic activities, leading to growth in demand for this wear. In a simple summation, athleisure refers to athletic wear with leisure. Athleisure defines current fashion trends and is the result of market trends that entail showing off body fitness, coupled with the need for simple fashion. The popularity of athleisure clothing is anticipated to considerably influence ongoing fashion trends over the coming years. Athleisure wear includes yoga pants, jogger pants, shorts, sweatpants, hoodies, sneakers, etc. Athleisure is the intersecting playing field for fashion and activewear. As athleisure gains ground, activewear appears to dominate.

Prominent factors driving demand in the athleisure market include growing concerns regarding physical fitness and personal grooming among the young population. Moreover, shifting market trends towards comfortable clothes, coupled with the growing need for fashion, especially at workplaces and social gatherings, are integral factors driving demand in the market. Furthermore, increasing consciousness of a healthy lifestyle is leading to the adoption of physical fitness services and activities, thereby supplementing growth in the athleisure market. Moreover, the increasing use of casual clothing in corporate workplaces is expected to further fuel demand in the athleisure market. Furthermore, increasing investments by fitness centers in emerging economies and the increasing availability of highly advanced physical fitness services are anticipated to propel growth opportunities in the market over the forecast period.

The increasing adoption of athleisure clothing in the sports industry is expected to further boost demand in the market over the forecasted period. Furthermore, the rise of social media coupled with increasing social media endorsements is further burgeoning demand in the athleisure market. Health and fitness influencers are gaining significant traction on social media, thereby providing a larger relevant audience for athleisure brands to market their products.

Athleisure usually has trendy silhouettes and colors, making it ideal for numerous occasions. This market is witnessing major growth because it can be used for both work and leisure, a rise in fitness culture among consumers, social media contribution, rapid technological advancements, and increased disposable income.

According to the U.S. Energy Information Administration (EIA), global household disposable income per capita is forecasted to reach $10,677 by 2025 and will further increase to $11,862 by 2030. Social media platforms such as Instagram and TikTok have offered their users a channel to showcase athleisure styles. Further, technological advancements in fabrics and designs make beautiful, comfortable, and even affordable wear available, while affluence improves consumers' chances of buying stylish, high-quality athleisure garments.

The outbreak of the novel coronavirus disease negatively impacted the athleisure market. Most brands, retailers, and manufacturers ended the year on a downward trajectory, despite a recovery in the market after an initial market downturn. COVID-19 led to a global supply chain disruption and a sharp decline in revenues for companies operating in the athleisure market. Moreover, a decline in outdoor sporting activities and gym facilities has further impacted sales in the athleisure market.

The athleisure market is highly competitive, with both established giants and emerging brands vying for consumer attention. Major players include Nike, VF Corporation, Lululemon, Under Armour, and emerging brands like Gymshark.

The athleisure market will continue to change, and demand brands to keep up with shifting customer requirements, introduce innovations, and build powerful identities as brands. Older brands have solid loyalty characteristics in terms of brand investment while also competing at direct-consumer prices.

Athleisure Market Drivers:

• Growing health and fitness culture

The athleisure market’s growth is due to increased focus on health and fitness. Health-focused people's increasing activity levels lead them to look their best while exercising, contributing to the increase in demand for comfortable yet stylish and functional clothing.

Athleisure clothes are comfortable as well as versatile. The increasing demand for comfortable, functional clothes such as workout and daily wear, driven by the increasing focus on wellness activities like yoga and meditation, is contributing to the market rise. Vans®brands, part of VF Corporation's active segment, provides youth culture-action sports with footwear, apparel, and accessories. At the end of March 2024, annual revenue for the brand worldwide stood at US$2,785.7 million.

Athleisure Market Segmentation Analysis:

• Women's Segment holds a dominant market share.

The market for women's athleisure clothing is estimated to hold a dominant market share over the forecasted period. The growth in the market can be attributed to the growing participation of women in fitness and sports and increasing sporting events involving women. Collectively, these factors are supporting growth in the athleisure market. Besides widespread offerings across varied sizes and shapes, the demand for athleisure clothes in the women's segment is rising.

The women's athleisure market is influenced by fashion, function, and lifestyle change, creating high growth in the apparel industry. Modern lifestyles require versatility, as women look for clothes that easily move from working out to casual activities. With increasingly common remote and hybrid work environments, comfort-focused yet stylish options are now an essential part of daily wear. As of 2021, men accounted for the majority of workers (52.8%), while women comprised the majority of home-based workers at 51.4% (Census.gov).

Health and wellness trends are a major driver, as more women prioritize fitness and self-care. Activities like yoga, pilates, and running have grown in popularity, driving the need for high-performance fabrics and designs. Even outside of exercise, athleisure is chosen for its comfort, breathability, and flexibility. Features like moisture-wicking and stretchable fabrics make these garments attractive not only to fitness enthusiasts but also to those seeking practical everyday wear.

The female fitness market is huge, with women forming a large percentage of gym memberships and group fitness class participants. For example, in the UK, women account for 54% of gym memberships and 76% of group fitness class participants, with popular activities including spinning, aerobics, and yoga. Sustainability and ethical production have become prominent factors in the athleisure market. Conscious consumers prefer brands using recycled materials, biodegradable fabrics, and transparent supply chains. With an increasing awareness of environmental issues, women are shifting their purchasing preferences toward sustainability, and brands supporting these values are gaining popularity and opening opportunities for innovation and differentiation in the competitive market.

Moreover, the influencer effect of social media and digital platforms has significantly boosted the popularity of athleisure. Athleisure is popular among fitness influencers and lifestyle bloggers. This is highly facilitated to remain connected with the convenience of online shopping and through better availability of options from which one can choose. Additionally, the focal brands, while marketing through digital media and influencer marketing, are engaging with audiences very effectively and creating higher demand. In this regard, influencer marketing will reach US$404.8 million by 2026, as per IBEF. With ~50% of mobile usage directed towards social media platforms, influencer marketing has turned out to be a key communication strategy for marketers.

• Online Distribution Channel to offer lucrative growth opportunities.

The online distribution channel holds a dominant market share and is estimated to grow at a significant rate over the forecasted period. The growth in the market can be attributed to the growing adoption of online distribution channels for purchasing clothes. Moreover, the growing penetration of online e-commerce platforms is further propelling demand in the athleisure market. Moreover, the outbreak of the COVID-19 pandemic has led to a rise in the use of online distribution channels. Whereas, offline distribution holds a decent market share, owing to a considerable amount of the population preferring to purchase clothes through offline distribution channels.

The wide acceptance of e-commerce and changes in consumer shopping habits drive the online distribution channel for the athleisure market. E-commerce platforms offer convenience, where consumers can explore, compare, and purchase products from anywhere at any time. This convenience is perfect for the fast-paced lifestyles of athleisure customers who want quick, seamless transactions. Global access to these platforms has also enabled brands to penetrate new markets, reaching regions where they do not have a physical retail presence.

According to the International Trade Administration, global B2C e-commerce revenue will reach USD$5.5 trillion by 2027 with a steady compound annual growth rate of 14.4%. In order, the top sections for B2C e-commerce are consumer electronics, fashion, furniture, toys/hobby, health, pharmaceuticals, media & entertainment, beverages, and food.

Personalization is a significant driver in online athleisure sales, enabled by advancements in AI and data analytics. E-commerce platforms analyze consumer behavior to provide tailored recommendations, improving the shopping experience and driving higher conversion rates. Features like virtual try-ons, size calculators, and customized product suggestions help address common online shopping concerns, such as fit and style. These technologies make online shopping more appealing, especially for first-time buyers hesitant about purchasing without trying on the product.

The influence of social media and influencer marketing on online athleisure sales is deep. Platforms such as Instagram, TikTok, and Pinterest have become crucial in promoting the athleisure trend and brands. Influencers and fitness enthusiasts showcase products in aspirational settings, drive consumer interest, and generate traffic for online stores.

As of January 2024, India had 362 million users on Instagram, ranking first in the world. The United States had 169 million users, and Brazil had 134 million. The fourth, fifth, and sixth ranks were occupied by Indonesia, Turkey, and Japan, respectively.

Digital-first and direct-to-consumer (DTC) brands also contributed to the growth in the online distribution channel. These brands, such as Gymshark and Alo Yoga, heavily invest in their online presence, skipping traditional retail for lower prices and exclusive collections. This way, they control the customer journey, collect precious data, and build direct engagement with their audience. The success of these digital-first players emphasizes the importance of robust online strategies in the athleisure market.

Decathlon partnered with Myntra in November 2024 to make the sports and athleisure offerings available to its customers across India. This will allow the company's premium sportswear, footwear, accessories, and more to be on Myntra, accessible across Tier 1, 2 & 3 cities and to the growing sports markets of Northeast India.

Athleisure Market Geographical Outlook:

• North America, particularly the US, is expected to lead market growth.

The North American region is anticipated to hold a dominant market share owing to growing concerns regarding health and fitness. Moreover, the presence of prominent market players in the health and services industry is estimated to support market growth over the forecasted years. The athleisure market in the United States has witnessed remarkable growth in recent years, emerging as a dominant segment within the global apparel industry.

Several key drivers fuel this expansion, beginning with a significant shift in consumer preferences toward comfortable and versatile clothing that seamlessly transitions from workouts to everyday activities. This trend is increasingly evident as consumers prioritize functionality without sacrificing style, leading to heightened demand for athleisure wear that meets these dual needs. Rising health and wellness trends have also played a crucial role in propelling the market forward.

As awareness of chronic lifestyle diseases grows, more individuals are adopting healthier lifestyles that include regular exercise and participation in fitness activities. This shift is complemented by the proliferation of gyms, fitness studios, and sports leagues nationwide, further encouraging consumers to invest in athletic apparel. The influence of social media and celebrity endorsements cannot be overlooked either; platforms like Instagram and TikTok have transformed how consumers perceive fashion and fitness. Influencers and celebrities endorsing athleisure brands enhance visibility and desirability, driving consumer interest and purchases.

Recent developments in the U.S. athleisure market reflect a dynamic landscape characterized by strategic partnerships, innovative product launches, and sustainability initiatives. A notable development occurred in September 2023 when Peloton and Lululemon announced a five-year partnership, marking a significant shift in their business strategies. Under this collaboration, Peloton became the exclusive digital fitness content provider for Lululemon, while Lululemon served as Peloton's primary athletic apparel partner. This partnership signals Lululemon's exit from its previous venture into connected fitness devices, particularly its Mirror platform, and highlights the growing trend of integrating fitness technology with apparel brands to enhance consumer engagement and experience.

In addition to strategic partnerships, companies are increasingly focusing on sustainability in their product offerings. For instance, in August 2022, Patagonia launched its first circular T-shirt made from discarded tees and cotton scraps as part of its commitment to a circular economy. This initiative addresses textile waste and appeals to environmentally conscious consumers looking for sustainable fashion choices. Such developments are becoming more common as brands recognize the importance of sustainability in attracting and retaining customers.

Furthermore, innovation remains a key driver in the athleisure market. Nike Inc., a leader in athletic apparel, introduced sustainable apparel technology called Nike Forward in October 2022. This new fabric is designed to reduce carbon footprints by eliminating zippers and extra trims, making it easier to recycle. These innovations reflect a broader industry trend toward enhancing performance features while minimizing environmental impact.

Additionally, Abercrombie & Fitch launched a new activewear sub-brand named YPB (Your Personal Best) in March 2022, aimed at empowering customers across various activities such as running, stretching, and lifting. This move illustrates how established brands are diversifying their offerings to cater to the growing demand for versatile athleisure wear.

Furthermore, the Asia Pacific region is estimated to grow at a notable rate owing to the growing concerns of people towards a healthy lifestyle. Besides, increasing penetration of foreign brands in the region, rising disposable income, and increasing desire for improved lifestyles are fueling demand in the region. Moreover, a growing number of fitness centers and gyms are also facilitating growth in the market.

Athleisure Market Key Players:

The Companies in the market are offering customized solutions to clients. Prominent activewear companies are transforming their product portfolios to suit the changing market trends of athleisure wear. Shifting market trends are forcing market players to offer innovative yet sustainable product catalogs to gain a competitive advantage. For instance, Asics recently launched its sneakers range portfolio, the Sunrise Reborn Pack. Through its new product offering, the company aims to advance its sustainability efforts. The product is developed by converting recycled clothing into shoes.

In November 2024, ASICS launched the NEOCURVE™ Sneaker, a tribute to its heritage and a revival of the Training Collection. Designed in collaboration with Studio Hagel, it combines past inspirations with modern creativity.

Athleisure Market Competitive Insights:

The players in the Athleisure market are implementing various growth strategies to gain a competitive advantage through the application of diversity and inclusivity in their offerings and by adopting varied, sustainable, durable, and high-quality product solutions.

List of Top Athleisure Companies:

• Under Armour, Inc.
• New Balance
• Artemis Active
• ASICS
• Columbia Sportswear Company

Athleisure Market Scope:

Report Metric	Details
Athleisure Market Size in 2025	US$33.126 billion
Athleisure Market Size in 2030	US$44.873 billion
Growth Rate	CAGR of 6.26%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	End-User Product Type Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Athleisure Market	Under Armour, Inc. New Balance Artemis Active ASICS Columbia Sportswear Company
Customization Scope	Free report customization with purchase

 

Segmentation

• BY END-USER
  • Men
  • Women
  • Children
• BY PRODUCT TYPE
  • Top Wear
    • T-Shirts
    • Hoodies
    • Others
  • Bottom Wear
    • Joggers
    • Leggings
    • Shorts
    • Sneakers
• BY DISTRIBUTION CHANNEL
  • Online
  • Offline

• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Others
  • Middle East & Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

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 1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

2.3. Data Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. ATHLEISURE MARKET BY  END-USER

5.1. Introduction

5.2 Men

5.3 Women

5.4 Children

6. ATHLEISURE MARKET BY PRODUCT TYPE

6.1. Introduction

6.2 Top Wear

6.2.1 T-Shirts

6.2.2. Hoodies

6.2.3 Others

6.3. Bottom Wear

6.3.1  Joggers

6.3.2  Leggings

6.3.3. Shorts

6.4. Sneakers

7. ATHLEISURE MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

8. ATHLEISURE MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By End-User

8.2.2. By Product Type 

8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. United States

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By End-User

8.3.2. By Product Type 

8.3.3. By Distribution Channel

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By  End-User

8.4.2. By Product Type  

8.4.3. By Distribution Channel

8.4.4. By Country

8.4.4.1. Germany

8.4.4.2. France

8.4.4.3. United Kingdom

8.4.4.4. Spain

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By End-User

8.5.2. By Product Type 

8.5.3. By Distribution Channel

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. United Arab Emirates

8.5.4.3. Others

8.6. Asia-Pacific

8.6.1. By End-User

8.6.2. By Product Type 

8.6.3. By Distribution Channel

8.6.4. By Country

8.6.4.1. China

8.6.4.2. India

8.6.4.3. Japan

8.6.4.4. South Korea

8.6.4.5. Taiwan

8.6.4.6. Thailand

8.6.4.7. Indonesia

8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Under Armour, Inc.

10.2. New Balance

10.3. Artemis Active

10.4. ASICS

10.5. Columbia Sportswear Company

10.6. VF Corporation

10.7. Lululemon Athletica

10.8. Hennes & Mauritz AB

10.9. Nike, Inc.

10.10. Gymshark

10.11. Alo Yoga

Under Armour, Inc.

New Balance

Artemis Active

ASICS

Columbia Sportswear Company

VF Corporation

Lululemon Athletica

Hennes & Mauritz AB

Nike, Inc.

Gymshark

Alo Yoga