Athleisure Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Gender (Men, Women, Kids), By Distribution Channel (Offline Stores, Online Stores), And By Geography - Forecasts From 2021 To 2026

  • Published : Sep 2021
  • Report Code : KSI061613448
  • Pages : 117

The athleisure market is evaluated at US$288.864 million for the year 2019 and is projected to grow at a CAGR of 6.71% to reach the market size of US$455.017 million by the year 2026. 

Athleisure refers to a hybrid clothing style that is worn for both exercising purposes and other general settings including workplace, school, and other social & casual occasions. In a simple summation, athleisure refers to athletic plus leisure. Athleisure defines current fashion trends and is the result of market trends that entail showing off of body fitness coupled with the need for simple fashion. The popularity of athleisure clothing is anticipated to considerably influence ongoing fashion trends over the coming years. Athleisure wear includes yoga pants, jogger pants, shorts, sweatpants, hoodies, sneakers, etc. Athleisure is the intersecting playing field for fashion and activewear. As athleisure gains ground, activewear appears to dominate.

Prominent factors driving demand in the athleisure market include growing concerns regarding physical fitness and personal grooming among the young population. Moreover, shifting market trends towards comfortable clothes coupled with the growing need for fashion, especially at workplaces and social gatherings are integral factors driving demand in the market. Furthermore, increasing consciousness for a healthy lifestyle is leading to the adoption of physical fitness services and activities, thereby supplementing growth in the athleisure market. Moreover, the increasing use of casual clothing in corporate workplaces is expected to further fuel demand in the athleisure market. Furthermore, increasing investments by fitness centers in emerging economies and the increasing availability of highly advanced physical fitness services are anticipated to propel growth opportunities in the market over the forecasted period. Furthermore, the increasing adoption of athleisure clothing in the sports industry is expected to further boost demand in the market over the forecasted period. Furthermore, the rise of social media coupled with increasing social media endorsements is further burgeoning demand in the athleisure market. Health and fitness influencers are gaining significant traction on social media, thereby providing a larger relevant audience for athleisure brands to market their products.

The outbreak of the novel coronavirus disease negatively impacted the athleisure market. Most brands, retailers, and manufacturers finished the year on a downward trajectory, despite a recovery in the market after an initial market downturn. COVID-19 led to a global supply chain disruption and a sharp decline in revenues for companies operating in the athleisure market. Moreover, a decline in outdoor sporting activities and gymming facilities has further impacted sales in the athleisure market.

Women's Segment holds a dominant market share.

The market for women's athleisure clothing is estimated to hold a dominant market share over the forecasted period. The growth in the market can be attributed to the growing participation of women in fitness and sports along with growing sporting events involving women. Collectively these factors are supporting growth in the athleisure market. Besides widespread offerings across varied sizes and shapes, the demand for athleisure clothes in the women's segment is rising.

Online Distribution Channel to offer lucrative growth opportunities.

The online distribution channel holds a dominant market share and is estimated to grow at a significant rate over the forecasted period. The growth in the market can be attributed to the growing adoption of online distribution channels for purchasing clothes. Moreover, the growing penetration of online e-commerce platforms is further propelling demand in the athleisure market. Moreover, the outbreak of the COVID-19 pandemic has led to a rise in the use of online distribution channels. Whereas, offline distribution holds a decent market share owing to a considerable amount of the population preferring to purchase clothes through offline distribution channels.

Regional Market trends in the Athleisure market.

The North American region is anticipated to hold a dominant market share owing to growing concerns regarding health and fitness. Moreover, the presence of prominent market players in the health and services industry is estimated to support market growth over the forecasted years. Furthermore, the Asia Pacific region is estimated to grow at a notable rate owing to the growing concerns of people towards a healthy lifestyle. Besides, increasing penetration of foreign brands in the region, rising disposable income, and increasing desire for improved lifestyles are fueling demand in the region. Moreover, a growing number of fitness centers and gyms are also facilitating growth in the market.

Participation by market players.

The Companies in the market are offering customized solutions to clients. Prominent activewear companies are transforming their product portfolios to suit the changing market trends of athleisure wear. Shifting market trends are forcing market players to offer innovative yet sustainable product catalogs to gain a competitive advantage. For instance, Asics recently announced the launch of its sneakers range portfolio, the Sunrise Reborn Pack. Through its new product offering, the company aims to advance its sustainability efforts. The product is developed by converting recycled clothing into shoes.

Competitive Insights.

The players in the Athleisure market are implementing various growth strategies to gain a competitive advantage through the application of diversity and inclusivity in their offering and adopting varied sustainable, durable and high-quality product solutions.

Athleisure Market Scope:
Report Metric Details
 Market Size Value in 2019  US$288.864 million
 Market Size Value in 2026  US$455.017 million
 Growth Rate  CAGR of 6.71% from 2019 to 2026
 Base Year  2019
 Forecast Period  2021–2026
 Forecast Unit (Value)  USD Million
 Segments Covered  Gender, Distribution Channel, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered  Under Armour, Inc., New Balance, Artemis S.A, ASICS, Columbia Sportswear   Company, VF Corporation, Lululemon Athletica, Hennes & Mauritz AB, The North Face
 Customization Scope  Free report customization with purchase



  • By Gender
    • Men
    • Women
    • Kids
  • By Distribution Channel
    • Offline Stores
    • Online Stores
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • UK
      • Spain
      • Others
    • Middle East & Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others

Frequently Asked Questions (FAQs)

The global athleisure market is projected to reach a total market size of US$455.017 million in 2026.
The athleisure market is projected to grow at a CAGR of 6.71% during the forecast period.
Athleisure Market was valued at US$288.864 million in 2019.
Prominent factors driving demand in the athleisure market include growing concerns regarding physical fitness and personal grooming among the young population.
The North American region is anticipated to hold a significant share of the athleisure market owing to growing concerns regarding health and fitness.
1. Introduction
1.1. Market Definition
1.2. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Athleisure  Market Analysis, by End-user    
5.1. Introduction
5.2. Men
5.3. Women
5.4. Kids

6. Athleisure  Market Analysis, by Distribution channel
6.1. Introduction
6.2. Offline Stores
6.3. Online Stores

7. Athleisure  Market Analysis, by Geography
7.1. Introduction
7.2. North America
7.2.1. USA
7.2.2. Canada
7.2.3. Mexico
7.3. South America
7.3.1. Brazil
7.3.2. Argentina
7.3.3. Others
7.4. Europe
7.4.1. Germany
7.4.2. France
7.4.3. UK
7.4.4. Others
7.5. Middle East and Africa
7.5.1. Saudi Arabia
7.5.2. UAE
7.5.3. Others
7.6. Asia Pacific
7.6.1. China
7.6.2. India
7.6.3. Japan
7.6.4. South Korea
7.6.5. Taiwan
7.6.6. Thailand
7.6.7. Indonesia
7.6.8. Others

8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9. Company Profiles 
9.1. Under Armour, Inc.
9.2. New Balance
9.3. Artemis S.A
9.4. ASICS
9.5. Columbia Sportswear Company
9.6. VF Corporation
9.7. Lululemon Athletica
9.8. Hennes & Mauritz AB
9.9. The North Face
9.10. Nike, Inc.

Under Armour, Inc.

New Balance

Artemis S.A


Columbia Sportswear Company

VF Corporation

Lululemon Athletica

Hennes & Mauritz AB

The North Face