Global Commercial Fitness Equipment Market Report, Size, Share, Opportunities, and Trends Segmented By Equipment Type, Distribution Channel, and Geography – Forecasts from 2025 to 2030

Description

Global Commercial Fitness Equipment Market Size:

The global commercial fitness equipment market is valued at US$8.917 billion in 2025, growing at a CAGR of 8.07% to attain US$13.143 billion by 2030. 

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The commercial fitness equipment market is growing quickly due to changing lifestyles and health consciousness. The increase in health awareness among people is making them join gyms and fitness clubs to improve their health and physique. Global urbanization is increasing demand and requirement for better facilities with rising disposable income. The growing number of fitness centers and the rising prevalence of obesity and stress-related ailments are other factors bolstering the global commercial fitness equipment market’s expansion. The increasing obesity rate is forcing people to exercise under proper guidance to improve their health. As such, the growing obese population in various countries is also a driver for commercial fitness equipment. The sedentary lifestyle and hectic schedules have led people to join gyms and fitness centers for physical activities. The increasing stress among people due to a hectic work schedule has made people opt to do different fitness activities in these clubs.

Numerous government programs worldwide are contributing to the demand for commercial fitness equipment by facilitating physical activity and increasing wellness infrastructure. In the U.S., Healthy People 2030, the President’s Youth Fitness Program, and the CDC Workplace Health Promotion Initiative encourage gyms, schools, and employers to invest in fitness facilities.

Global Commercial Fitness Equipment Market Overview

Commercial fitness equipment, such as treadmills, ellipticals, exercise bikes, resistance machines, weightlifting systems, and functional training rigs, is prominently used in health clubs, corporate fitness centers, hotels, luxury residences, rehabilitation centers, and university athletic centers. The commercial fitness equipment market has become a multibillion-dollar industry globally, buoyed by heightened health awareness, rising prevalence of lifestyle-related diseases, rapid urbanization, and the increased popularity of gym culture both in developed and emerging countries.

According to the 2025 US Health & Fitness Consumer Report headline trends produced by the Health & Fitness Association (HFA), in 2024, the total number of people who visited fitness facilities, including non-members, rose to nearly 96 million, or approximately 31% of the US population. Additionally, favorable government schemes and public health campaigns are also driving people’s focus towards exercise and physical fitness, which has further impacted market expansion.  

The growing prevalence of obesity, a critical public health issue in both developed and developing regions, is becoming more common as our societies become more sedentary, with poor diet and urban living as major contributors. Governments, health organizations, and the private sector are encouraging structured physical activity as prevention and intervention as the rates of obesity increase. In the EU in 2022, 50.6% of individuals aged 16 years or older were classified as overweight. The percentage across EU countries ranged from 41.3% in Italy to 62.0% in Malta, and the percentage was over 50.0% in 20 of the EU countries.

Several governments at the national and subnational levels worldwide are directly incentivizing the expansion of commercial fitness infrastructure, which would help create a reliable consumer market for commercial-grade fitness equipment. In the United States, initiatives such as “Healthy People 2030,” the Presidential Youth Fitness Program, and the CDC's Employment Health Promotion Initiative actively encourage corporations, schools, and communities to install fitness facilities and equipment. The European Union’s "EU Physical Activity Guidelines," "BeActive Campaign," and WHO-supported "Health 2020 Strategy" encouraged member states to expand the physical fitness space and exercise areas.

Several leading manufacturers are the key players in the global commercial fitness equipment market, which consists of a broad array of cardio, strength, and functional training products. Among the key companies are: Cybex International, Octane Fitness, Johnson Health Tech Co., Technogym S.p.A, Life Fitness, BowFlex Inc., Core Health and Fitness, LLC, TRUE Fitness Technology, Inc., Peloton Interactive, Inc., Impulse (Qingdao) Health Tech Co., Ltd., and Precor, all of which offer rugged, high-quality equipment for gyms, corporate wellness centers, hotels, and institutional users around the world.

In general, the market outlook continues to be very positive as demographic patterns, consumer expectations, adoption and the combination of public and private funding continue to create widespread adoption of commercial fitness equipment worldwide.

Global Commercial Fitness Equipment Market Drivers

• Emerging trend of bodybuilding and fitness drives market growth

The emerging trend of bodybuilding and personality development, especially among the younger generation, is increasing gym and fitness club membership. This is raising the demand for cardiovascular machines like treadmills and others, thus positively impacting the global commercial fitness equipment market growth during the forecast period.

People are being encouraged to improve their health by reducing unhealthy diets and physical inactivity as part of the growing initiative programs aimed at raising health awareness. For instance, the President’s Council on Sports, Fitness & Nutrition (PCSFN) has been renewed through Executive Order 14109, issued by President Biden, extending the Council’s work until September 30, 2025. This Executive Order ensures the continued promotion of the National Youth Sports Strategy. It broadens the Council's focus to raise national awareness about the importance of mental health, physical fitness, and nutrition.

The Council's efforts aim to encourage healthy eating, physical activity, and mental well-being for people of all backgrounds and abilities. Governments in various countries are also encouraging their citizens to adopt an active lifestyle while promoting programs that include physical activities. This will even strengthen the links between the community and various sports and fitness organizations, thus driving the market growth of global commercial fitness equipment during the next five years.

The increasing advancement in technology has allowed users to track their physical activities. It gives them accurate details about the time spent on a single piece of equipment, its benefits, counting heart rate, calories, distance covered, and much more. This enables users to keep a better watch on their plans and to work accordingly. Investing in research and development in fitness equipment has increased the functionalities and activities.

• Rising Health Awareness & Lifestyle Disease Burden

The growth of health consciousness worldwide is driven by increasing consumer awareness of lifestyle-related diseases, such as cardiovascular disease, diabetes, cancer, and chronic respiratory diseases. This is mainly due to decreased physical activity, unhealthy diet, and obesity or overweight, which increases the disease burden, prompting the promotion of exercise and physical activity to manage and prevent non-communicable diseases.

According to the World Obesity Federation's data, approximately one billion people globally were living with obesity in 2022, and approximately three billion individuals worldwide who are living with either obesity or overweight are at higher risk of health-related issues. Furthermore, around 880 million adults, along with 159 million children and adolescents aged 5-19 years old, were living with obesity in 2022.

In addition to this, as per the same source, the ‘World Obesity Federation’s 2025 Atlas’ estimates that the total number of adults living with obesity will rise to about 1.13 billion by 2030, a 115% rise from 524 million in 2010. This is expected to promote the market of commercial fitness equipment as consumers globally are prioritizing their physical well-being and fitness to combat lifestyle diseases.

Moreover, a high Body Mass Index (BMI) is a major risk factor in developing non-communicable diseases globally, with about 44.3 million cases, or 27 percent of ill health, driven by high BMI, as per the Global Burden of Disease (NCD) database of 2024.

Furthermore, according to the 2024 data from NCD-RisC, UN population estimates, and World Obesity Federation projections, about 2.9 billion adults are expected to live with high BMI by 2030, of which about 1.1 billion are adults, with approximately 487 million men and 643 million women living with obesity. Additionally, the number of men and women aged 20 years or older with high BMI is expected to be 1,453 million and 1,477 million, respectively, by 2030, with a 50 percent prevalence of high BMI by 2030. This will accelerate commercial fitness equipment adoption in the coming years.

Global Commercial Fitness Equipment Market Segmentation Analysis:

• Cardio and strength training equipment has a significant market share in the projected period

By equipment type, the global commercial fitness equipment market is segmented into cardio equipment, strength training equipment, bodyweight equipment, gymnastics training equipment, and others. The rising number of fitness studios worldwide is significantly contributing to the growing global market for commercial fitness equipment. Cardiovascular and strength training equipment hold a significant market share. The increasing number of diseases and high prevalence of obesity and diabetes worldwide are making people join fitness clubs and do physical activities to improve their health.

Cardio equipment is a major segment in the growth of the global commercial fitness equipment market, which includes ellipticals, treadmills, stationary bikes, and rowing machines. The rising incidence of lifestyle-related diseases, such as obesity, diabetes, and cardiovascular ailments, is a major factor in the growth of cardio equipment, which improves heart health by strengthening the heart and lungs, burning calories, and increasing stamina in commercial settings, such as corporate wellness programs and gyms. This reduces the risk of heart attack, high cholesterol, high blood pressure, and many other conditions. People usually do a maximum of cardio exercises for strengthening themselves and for a fit body.

Moreover, the post-pandemic period also changed the consumer perspectives on health and fitness, with more individuals focusing on prevention of chronic health issues and prioritizing everyday wellness, which is promoting people into using fitness facilities, in turn boosting commercial cardio equipment purchases, management, and replacement cycles.

According to the data from the World Health Organization (WHO), about 19.8 million individuals globally die from cardiovascular disease 22 which is about 32 percent of the total global deaths. Moreover, about 85 percent of these deaths were caused by stroke and heart attack. Additionally, as per the American Heart Association, in the United States, coronary heart disease was the major cause of death, with about 39.5 percent attributable to cardiovascular disease in the country, followed by 17.6 percent deaths due to stroke and other CVD at about 17.0%. Furthermore, hypertensive diseases and heart failure accounted for 14.0 and 9.3 percent of deaths, respectively, while diseases of the arteries accounted for 2.6 percent in 2022.

Additionally, the integration of technological innovation and smart, connected features in cardio equipment, such as app-linked tracking, is also accelerating the adoption of this segment in the commercial fitness equipment market. For instance, in March 2025, Echelon Fitness announced a strategic collaboration with Amazon Web Services to introduce its latest generative AI-powered fitness platform, Echelon Intelligence, which utilizes Amazon Bedrock and Open Search. It offers delivery of a personalized fitness plan along with AI-enabled class recommendation, real-time process tracking, and organization of plans with conversational schedule management. Furthermore, the early testing of the product showed an increase of about 7 percent in member retention with the rollout of the product in commercial gyms starting from March.

Similarly, in October 2025, Peloton unveiled its new commercial-ready suite, the Peloton Pro Series. This includes the Tread+ Pro and updated versions of Bike+ Pro, which are developed for commercial operators to provide an integrated cross-training experience sustainably.

The strength training equipment helps in weight control, provides relief from arthritis, better balance and fall prevention, and many more. Bodyweight training is done for bodybuilding, and the trend of bodybuilding among youths is increasing its market share. Gymnastic training equipment is used to improve flexibility and provide strength. Bodyweight and gymnastics training equipment holds a significant market share in the forecast period.

Global Commercial Fitness Equipment Market Geographical Outlook:

• By geography, North America is expected to hold a significant market share in the projected period

Regionally, the global commercial fitness equipment market is classified into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. North America is expected to have a significant share in the global commercial fitness equipment market due to high awareness among people for improving their health and maintaining a strong physique. The rising prevalence of obesity in North American countries due to unhealthy lifestyle factors is further pressuring people to opt for gym membership subscriptions. For instance, according to the report released by the World Obesity Federation (WOF), more than 10 million adults in Canada are projected to live with obesity by 2025.

Considerable growth in the prevalence of chronic diseases and other serious health conditions, in the United States is driving health awareness amongst the people, which is impacting their lifestyles. Hence, such self-consciousness has accelerated the exercise culture and outdoor physical activities in the country, positively impacting the establishment of gyms and fitness centers and experiencing a significant growth in the number of visits.

According to the data provided by the Health & Fitness Association’s “Fitness Industry Traffic (FIT) Tracker”, in the first half of 2025, the number of visits in the US commercial gyms and health facilities experienced a 3.5% growth in comparison to the same period last year, while the monthly visits witnessed a 1.4% increase. The number of visits to HVLP (High-Value Low Price) gyms reached 193,000 visits per location, while the traffic in premium gyms stood at 315,000 visits per location.

Likewise, according to the “2025 US Health & Fitness Consumer Report”, the number of Americans holding fitness facility membership reached 77 million, while more than 19 million non-members showed engagement with fitness facilities. The rapidly growing transition towards modern concepts and improvement in their adoption for physical exercises such as cardio, strength, and bodyweight training has established a new framework for the usage of commercial fitness equipment.

The growing healthy lifestyle adoption and fitness trend has bolstered the growth of the fitness industry in the United States, and to optimize the growing market potential, various fitness brands are expanding their operations in the country. For instance, in May 2025, Matrix Fitness launched ten new “Magnum-Plated Loaded Stations” at the 2025 HFA show in Las Vegas, showcasing the company’s strength training options for glutes, backs, and legs.

Likewise, on 16th September 2025, US-based commercial gym equipment manufacturer Precor Incorporated launched its heavy-duty commercial seat belt treadmill, namely “Breakaway Treadmill,” which features a push-on mode, P31S LED console, and quick speed-jump keys that make cardio fitness more engaging for consumers.

The Asia-Pacific region is expected to witness substantial regional market growth for commercial fitness equipment during the forecast period. The increasing health consciousness among people and increasing disposable income in developing countries like India and China are majorly boosting the demand for commercial fitness equipment in the Asia Pacific region. Urbanization and changing lifestyles are attracting many fitness chains to set up their facilities in various cities across APAC countries, thus bolstering the market growth of APAC commercial fitness equipment.

Key developments in the Global Commercial Fitness Equipment Market:

• In March 2024, global commercial fitness equipment company Life Fitness unveiled its new generation of cardio, strength training, and digital product innovations at the 2024 IHRSA Convention & Trade Show. With a rich 55-year history as an anchor in gyms and fitness facilities around the globe, Life Fitness will unveil the first-of-its-kind ultra-premium cardio line, Symbio, at the show, setting a new standard for the industry. These innovations show how the company is committed to shaping the future of fitness through cutting-edge technology and design.
• In 2024, Core Health & Fitness, LLC secured a significant investment from FS Investments (formerly Franklin Square), led by private equity firm Gainline Capital Partners.

Global Commercial Fitness Equipment Market Scope:

Global Commercial Fitness Equipment Market Segmentation:

• By Equipment Type
  • Cardio Equipment
  • Strength Training Equipment
  • Bodyweight Training Equipment
  • Gymnastics Training Equipment
  • Others
• By Distribution Channel
• • Direct-To-Consumers
  • Wholesalers
  • Specialty Stores
  • Online
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Thailand
    • Taiwan
    • Indonesia
    • Others

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Table Of Contents

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

2.3. Data Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis 

5. GLOBAL COMMERCIAL FITNESS EQUIPMENT MARKET BY EQUIPMENT TYPE

5.1. Introduction

5.2. Cardio Equipment

5.3. Strength Training Equipment

5.4. Bodyweight Training Equipment

5.5. Gymnastics Training Equipment

5.6. Others

6. GLOBAL COMMERCIAL FITNESS EQUIPMENT MARKET BY GEOGRAPHY

6.1. Introduction

6.2. North America

6.2.1. USA

6.2.2. Canada

6.2.3. Mexico

6.3. South America

6.3.1. Brazil

6.3.2. Argentina

6.3.3. Others

6.4. Europe

6.4.1. Germany

6.4.2. France

6.4.3. United Kingdom

6.4.4. Spain

6.4.5. Others

6.5. Middle East and Africa

6.5.1. Saudi Arabia

6.5.2. Israel

6.5.3. UAE

6.5.4. Others

6.6. Asia Pacific

6.6.1. China

6.6.2. Japan

6.6.3. South Korea

6.6.4. India

6.6.5. Thailand

6.6.6. Taiwan

6.6.7. Indonesia 

6.6.8. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

7.1. Major Players and Strategy Analysis

7.2. Market Share Analysis

7.3. Mergers, Acquisitions, Agreements, and Collaborations

7.4. Competitive Dashboard

8. COMPANY PROFILES

8.1. ICON Health & Fitness 

8.2. KPS Capital Partners LP

8.3. Johnson Health Tech Co.

8.4. Technogym S.p.A

8.5. Amer Sports

8.6. Nautilus, Inc.

8.7. Core Health and Fitness, LLC

8.8. TRUE Fitness Technology, Inc.

8.9. Impulse (Qingdao) Health Tech Co., Ltd.

8.10. Torque Fitness, LLC

Companies Profiled

ICON Health & Fitness 

KPS Capital Partners LP

Johnson Health Tech Co.

Technogym S.p.A

Amer Sports

Nautilus, Inc.

Core Health and Fitness, LLC

TRUE Fitness Technology, Inc.

Impulse (Qingdao) Health Tech Co., Ltd.

Torque Fitness, LLC

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