Global Yoga Mat Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Material Type (PVC(Polyvinyl Chloride), TPE (Thermoplastic Elastomers), Rubber, Cotton/Jute), By End-User (Yoga Studios/ Fitness Clubs, Household, Others), By Distribution Channel (Offline, Online), And By Geography - Forecasts From 2022 To 2027

The global yoga mat market was estimated at US$6.893 billion in 2020.

A yoga mat is used to provide support to the user while practising yoga. The global yoga mat market is increasing due to growing health awareness and an improving lifestyle. The rising prevalence of obesity and associated diseases is pressurizing people to opt for a healthy lifestyle. More people are opting for yoga over gyms and other exercises, as the former does not have any side effects or drawbacks. This is significantly bolstering the demand for yoga mats in different regions. The global yoga mat market is segmented by material type, end-user, and geography. The market segmentation based on material type is done as PVC (Polyvinyl Chloride), TPE (Thermoplastic Elastomers), rubber, and cotton/jute. Based on the end-user, the segmentation of the global yoga mat market is done into yoga studios/ fitness clubs and households.

Affordability and increasing government initiatives are driving factors in the market for yoga mats across the globe.

Many people cannot afford to pay for the gym monthly. Hence, people are opting to do yoga exercises at home to stay fit and live a healthy lifestyle. People nowadays are uploading many videos on how to perform different yoga exercises correctly and safely. The increasing number of videos being uploaded on YouTube, or any other social media platform is also encouraging people to do yoga at home while learning at no cost. This factor is also fueling the global yoga mat market’s growth.

The increasing number of initiatives taken by governments in different countries to promote yoga and Ayurveda will also propel the market growth of yoga mats during the forecast period. For example, in 2018, the Indian government allocated more than 1000Cr for the development of the AYUSH system of medicine, which is a unique medical system with roots in Ayurveda. It has been done for the promotion of yoga across the nation. With this ongoing adoption of yoga among people, market players are diversifying their product portfolios as per the needs of different consumer groups. Moreover, growing environmental concerns are encouraging companies to manufacture yoga mats using recyclable, degradable, and eco-friendly materials.

PVC (Polyvinyl Chloride) material is widely used to make yoga mats

PVC (Polyvinyl Chloride), also known as vinyl, is used to make most yoga mats. They have a significant market share as they are more affordable and easily available. However, the market for PVC yoga mats will witness slow growth during the forecast period due to their being non-recyclable and containing hazardous chemicals at the time of manufacturing. Cotton, jute, and TPE (Thermoplastic Elastomers) also hold a significant market share in the global yoga mat market.

The rising number of yoga studios contributes significantly to the market growth

The increasing number of yoga studios around the world due to the increasing popularity of yoga is driving the global yoga mat market growth. Rising health consciousness among people for having a strong physique, losing weight, reducing stress, and improving mental health is constantly encouraging fitness clubs to start yoga classes or open yoga studios with trained professionals. This is leading to an escalating demand for yoga mats globally. However, the rising popularity of yoga videos among people is fueling the number of people doing yoga at home at their convenience with zero cost. As such, the market for yoga mats for households will witness a noteworthy CAGR during the forecast period.

By geography, Asia Pacific has a significant share of the market

Regionally, the global yoga mat market is classified into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. APAC is projected to hold a significant market share in the global yoga mat market during the forecast period. Rising awareness about the benefits of yoga coupled with government initiatives and programs are factors behind the growing market for yoga mats across this region. The North American yoga mat market will grow at a decent CAGR owing to the growing awareness of Ayurveda and yoga among people in countries like the U.S. and Canada. A high prevalence of stress-related diseases is encouraging people in these countries to adopt yoga practices to calm their senses while living a healthy life. Moreover, the rising number of people suffering from obesity and diabetes is also encouraging people in this region to opt for yoga exercises at an affordable price while maintaining a healthy mind and body, thus spurring the yoga mat market growth in North America. For example, according to the recent report released by the Centers for Disease Control and Prevention (CDC), more than 100 million U.S. adults are suffering from diabetes or prediabetes. According to the Canadian Diabetes Association, around 90% of diabetic Canadians have type 2 diabetes.  

Recent Developments

• YogiFi released the YogiFi Gen 2 smart yoga mat in June 2022 coinciding with Yoga Day. This upgraded version of the first-generation YogiFi aiMat includes a variety of intelligent capabilities, including posture correction.
• Charlyn Asher, a Canadian businesswoman, and blogger extended her product range in June 2022 with the release of the 2 IN 1 Workout Routine & Yoga Mat. The 2-in-1 mat was created to enable users to advance their training and is manufactured from natural, 100 percent PU rubber. The health of users won't be compromised by this mat, which is fully eco-friendly and non-degradable, unlike conventional PVC, NBR, or EVA mats.
• AshtaLuxe formally debuted its product options on ashtaluxe.com in February 2022. Yoga practitioners of all ages and abilities can benefit from the premium mats' great support, comfort, and grip.
• In June 2020, the leading in-home exercise company MIRROR was acquired by the athletic clothing company Lululemon Athletica Inc. The acquisition intends to increase the scope of the content creation partnership.
• A consumer goods firm called Thrasio bought Maximo Fitness, a UK-based producer and provider of gym supplies like yoga mats, in December 2020. Thrasio aims to diversify its product offering in the U.K. market with this acquisition.

COVID-19 Impact on Global Yoga Mat Market

The market for yoga mats was positively impacted by COVID-19. People are becoming more inventive and incorporating yoga into their workout routines because of the growth in awareness of a healthy lifestyle. Additionally, because of the lockdown, gyms and health clubs were closed, forcing people to exercise in their homes. This has caused the use of yoga mats and other fitness equipment to increase, for instance, MevoFit released its 100% Organic Cork Yoga Mat featuring TPE Padded Base in July 2021.

Segmentation

• By Material Type
  • PVC (Polyvinyl Chloride)
  • TPE (Thermoplastic Elastomers)
  • Rubber
  • Cotton/Jute
• By End-User
  • Yoga Studios/ Fitness Clubs
  • Household
  • Others
• By Distribution Channel
  • Offline
  • Online
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Thailand
    • Indonesia
    • Others