Sports Apparel Market Size, Share, Opportunities, And Trends By Type (Top Wear, Bottom Wear, Others), By Sports (Soccer, Basketball, Baseball, Others), By Distribution Channel (Online, Offline (Specialty Stores, Hypermarket/Supermarket)), By End-Users (Men, Women, Children), And By Geography - Forecasts From 2024 To 2029

  • Published : Jan 2024
  • Report Code : KSI061616466
  • Pages : 143

The sports apparel market is anticipated to grow significantly over the forecast period. The sports apparel industry is undergoing rapid expansion, owing to several reasons that highlight its unquestionable importance in the worldwide retail environment. The sports clothing business has developed beyond conventional sporting gear to become a fashion-forward and lifestyle-driven sector as an essential element of the wider sportswear industry. The market's growth may be due to the convergence of sports and fashion, with customers demanding adaptable, performance-oriented apparel that transfers effortlessly from the gym to everyday life. Furthermore, developments in fabric technology, the impact of well-known sportsmen and celebrities, and the growing popularity of fitness and wellness trends have all led to an increase in demand for sportswear.


Sports apparel is specialized clothes and accessories developed for a variety of sports and physical activities. It is designed primarily to improve performance and give comfort to sportsmen and fitness enthusiasts. It includes a broad variety of clothing items such as jerseys, shorts, t-shirts, leggings, shoes, socks, and caps. These garments are frequently comprised of lightweight, breathable, and moisture-wicking fabrics that assist athletes in controlling body temperature and staying dry throughout hard physical exercise. Furthermore, sportswear may use technologies such as compression, stretchability, and ergonomic designs to improve mobility and muscle support. Aside from its essential components, sportswear also acts as a form of self-expression, displaying team colours, emblems, and personal flair. Sports clothing, whether for professional players, amateurs, or fitness enthusiasts, plays an important role in boosting comfort, performance, and overall sporting experience. Demand for sports apparel has increased dramatically in recent years, owing to a mix of reasons such as shifting customer preferences and an increase in the popularity of athleisure wear. The increased emphasis on health and fitness is one of the primary growth factors in the sports clothing industry. Demand for sporting apparel has increased as people become more health-conscious and aim for an active lifestyle. Customers are actively looking for comfortable, performance-enhancing apparel that allows them to participate in a variety of exercise activities.

Market Drivers:

  • Innovation in fabric technology

The sports apparel market is primarily driven by innovations in fabric technology, which have revolutionized the sector with innovative materials that improve comfort and athletic performance. The majority of brands' resources go into creating cutting-edge textiles with characteristics like breathability, compressive support, and moisture-wicking capabilities. By keeping athletes dry and comfortable throughout strenuous exercises, these improvements not only meet the practical demands of athletes but also appeal to a wider customer base that seeks high-performance and adaptable sportswear.

  • Fashion and style trends:

As customers place an increasing emphasis on both performance and aesthetics, fashion and style trends are crucial in the sportswear business. The athleisure movement, which is characterized by the combination of athleticism and fashion, has completely changed the sector. Companies are always experimenting with design, producing athletic wear that works well with regular clothes. A wider range of consumers wanting apparel that easily moves from the gym to informal situations has been drawn into the industry by the emphasis on fashionable and adaptable solutions, which have extended the market beyond typical athletes.

  • Customization and Personalization:

Customization and personalization are becoming increasingly popular in the sports clothing sector, indicating a shift toward more consumer-centric solutions. Brands are increasingly understanding the importance of allowing customers to personalize their sporting clothing, adapting items to particular preferences. This might include everything from selecting particular colours to adding bespoke images or logos to tailoring fit and design components. The appeal stems from the development of unique objects that complement the consumer's specific style and personality. Brands that provide such personalization possibilities not only address the desire for unique expression but also develop a sense of ownership and an emotional bond between the buyer and the product.

  • Branding and endorsement:

Consumers frequently gravitate toward well-established businesses with a strong identity and reputation. Brand loyalty is driven by the identification of sports gear with a certain lifestyle and athletic prowess. Celebrity endorsements and collaborations with well-known sportsmen not only increase brand recognition but also foster a feeling of authenticity and trust among customers. Athlete endorsements can influence fashion trends and lifestyle choices, resulting in a mutually beneficial partnership between sports celebrities and sports gear businesses.

Products offered by key companies:

  • Men's French Terry Crew-Neck Sweatshirt, Nike: This sweatshirt, with a Nike Campus emblem on the sleeve, provides essential comfort to a tried-and-true design. It's a shirt individuals will want to wear every day owing to its soft French terry fabric.
  • ADIDAS Z.N.E. TEE, Addidas: The Adidas Z.N.E. Tee symbolizes comfort and performance with its regular fit and ribbed crewneck, delivering a classic and flexible design perfect for a variety of sports. The shirt is made of 100% cotton single jersey, which makes it comfortable and breathable on the skin. Engineered with AEROREADY technology, it effectively wicks away sweat, keeping you dry and comfortable throughout workouts or regular use.

Prominent growth is projected in the offline sector sector under the distribution channel segment. 

For the duration of the forecast period, the offline sector is expected to dominate the sports apparel market because of several important aspects. First off, when it comes to sports gear, customers frequently favour the conventional in-store purchasing experience, despite the expanding importance of e-commerce. For brick-and-mortar retailers, the opportunity to physically handle, try on, and evaluate things is still a big benefit. Furthermore, offline shops offer a customized and engaging purchasing experience, strengthening the bond between customers and businesses. In addition, consumers may receive quick satisfaction from the offline segment since they don't have to wait for internet deliveries—they can leave with their goods right away. Offline shopping's tactile and immediate features, together with the chance for in-person customer support, establish it as the dominant player in the sports apparel industry.

The North American region is expected to hold a significant share of the sports apparel market:

North America, with the United States at the focus, is projected to dominate the sports apparel industry. It is driven by a rising customer base and a healthy market impacted by prominent sports such as basketball, football, and baseball. The nation's ardent love for these sports has been critical in moving the sector ahead. Furthermore, the constant entry of novel sports clothing goods, driven by market participants responding to varied athletic interests, is projected to fuel demand in the area. The convergence of these variables highlights North America's position as the major centre for sports gear, with a robust market ecology catering to the changing tastes and preferences of the sports-loving populace.

Key developments:

  • Nike introduced their new web3 platform named "SWOOSH" in November 2022, which would be utilized to produce avatar clothes and footwear. The company intended to develop and grow its presence and reach among the younger generation by using this new technology.


  • By Type
    • Top Wear
    • Bottom Wear
    • Others
  • By Sports
    • Soccer
    • Basketball
    • Baseball
    • Others
  • By Distribution Channel
    • Online
    • Offline
      • Specialty Stores
      • Hypermarket/Supermarket
  • By End-Users
    • Men
    • Women
    • Children
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Process

2.2. Research Data


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction 

5.2. Top Wear

5.3. Bottom Wear

5.4. Others


6.1. Introduction

6.2. Soccer

6.3. Basketball

6.4. Baseball

6.5. Others


7.1. Introduction

7.2. Online

7.3. Offline

7.3.1. Specialty Stores

7.3.2. Hypermarket/Supermarket


8.1. Introduction

8.2. Men

8.3. Women

8.4. Children


9.1. Introduction

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. Japan

9.6.2. China

9.6.3. India

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indonesia

9.6.8. Others


10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations


11.1. Adidas India Marketing Pvt. Ltd


11.3. Nike Inc.

11.4. Under Armour

11.5. Fila India

11.6. lululemon athletica

11.7. Jockey

11.8. Columbia Sportswear 

11.9. Li-Ning Studio LLP

11.10. New Balance

Adidas India Marketing Pvt. Ltd


Nike Inc.

Under Armour

Fila India

lululemon athletica


Columbia Sportswear

Li-Ning Studio LLP

New Balance