Australia Table Grape Market Size, Share, Opportunities, And Trends By Variety (Seeded, Seedless), By Distribution Channel (Offline, Online), And By State - Forecasts From 2023 To 2028

Australia's table grape market is estimated to attain a market size of USD 803.725 million by 2030, growing at a 13.63% CAGR from a valuation of USD 424.361 million in 2025.

Australia Table Grape Market Highlights

• Favorable weather enhances grape quality and boosts export potential.
• New program strengthens export readiness and market access.
• Australia maintains a strong position in the global table grape trade.
• Focus on improving compliance and fostering international market relationships.

Australia Table Grape Market Introduction

Table grapes are grapes that are grown for fresh consumption, in comparison to grapes cultivated for winemaking, drying into raisins, or for juice production. This market is rising in Australia due to an increase in consumption by consumers, driven by the growing awareness of the benefits of eating a variety of nutritious and organic fruits. Australia stands as a global leader in both grape production and consumption metrics. The country's warm and sunny climate provides an ideal environment for grape cultivation. With a rich history dating back to the early 19th century, Australia has cultivated a well-established tradition of grape growing. Australians, known for their affinity for fresh fruit, particularly consume grapes on a significant scale. The Australian table grape industry is highly developed, consistently yielding high-quality grapes. The growing number of firms and the thriving agricultural production are simultaneously supported by the government, making Australia one of the leading producers in the world.

table grape production and demand in Australia are significantly driven by export, as they are one of the country’s most valuable fresh fruit exports. Moreover, according to data from the Australia Table Grapes Association Inc. report on export statistics, the country produces 220,000 tonnes of table grapes per year, of which about seventy percent is exported. The export in 2023/2024 was valued at $476.73 million in the country, with major exports being China, with a volume of 34,458 tonnes of grapes in 2023/2024. China was followed by Indonesia and South Korea, which were 23,764 tonnes and 8,771 tonnes, respectively, in the same year.

Australia Table Grape Market Overview

A vibrant and export-oriented sector of Australia’s horticultural sector, the table grape market is distinguished by superior production, cutting-edge farming methods, and robust global demand. Globally, Australia is known for its high-quality seedless table grapes, which are grown mostly in areas like the Swan Valley (Western Australia), the Riverland (South Australia), and Sunraysia (Victoria), where the warm, dry climate and availability of dependable irrigation systems offer ideal growing conditions.

Due to Australia's stringent biosecurity and food safety regulations, Australian grapes are in high demand for their sweetness, crunch, and cleanliness in top export markets such as China, Vietnam, Indonesia, the Philippines, South Korea, and Japan. The diversification of varieties, including Cotton CandyTM, Sweet GlobeTM, and Autumn CrispTM, which provide improved flavor, texture, and longer shelf life, has led to growth in the sector. Modern viticultural techniques, including drip irrigation, canopy control, and cold chain logistics, have been increasingly embraced by growers to match export specifications and preserve quality. In 2023-24, Australian table grape export share held by China, Indonesia, South Korea, the Philippines, Vietnam, and Thailand is 32%, 22%, 8%, 8%, 6%, and 6%, respectively, according to the Australian Table Grape Association Inc.

Government organizations that focus on research, innovation, and market access initiatives, such as Hort Innovation and the Australian Table Grape Association (ATGA), also support the industry. Smoother market entrance and lower tariffs have also been made possible by trade accords like the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the China-Australia Free Trade Agreement (ChAFTA). The consumption of fresh grapes is still high domestically due to consumer demand for natural and healthy snack options.

The Australian table grape industry continues to demonstrate resilience and adaptation in the face of obstacles, including labor shortages, growing production costs, and global competition, setting itself up for long-term, steady expansion in both existing and emerging markets.

The market is moderately fragmented, characterized by the presence of a mix of regional and global players. Local brands such as GrapeCo Australia, Alpha Fresh Pty Ltd, ALBYFARMS PRODUCE Pty Ltd, Grapeland, and Marciano Table Grapes compete alongside international giants like AM FRESH Group, Costa Group, Sun World International LLC, Fresh Produce Group, and J & F Lazzara & Sons Pty Ltd. This varied competitive landscape provides Australian consumers with a wide range of table grape options. There is intense competition in the market. Companies are engaged in price wars, and essential international market players are better positioned due to their global network, large scale, and licensing of diverse table grape varieties. Meanwhile, the local companies primarily compete with large players due to pressure to provide a diverse variety because of local conditions, which could limit some producers. Additionally, the rising consumer demand for premium and organic table grapes, with an improved marketing campaign, promotes domestic demand and would increase competition.

Australia Table Grape Market Drivers

• Increasing consumption trend and market strategies

The increasing consumption trend of table grapes in Australia is one of the primary factors driving the overall market growth rate in the forecasted period. For instance, according to the official data by the US Department of Agriculture (USDA), the consumption of table grapes in the region reached approximately 40% of the total production in 2020/2021, which was considerably more than 30% during the 2018/2019 period. The rising consumption over recent years is a considerable factor in driving the demand for the same in the region. 

Moreover, the market players operating in the region have various strategies to gain maximum consumer retention and increase sales of their products, thereby fueling market growth. For instance, as per the Sustainability Report 2021 of Costa Group Holdings Limited, the table grape player having sales in Australia, the company invested in netting over the Colignan citrus and table grape farm due to the extreme weather conditions in 2021. The company also ensures sustainable commercial farming to keep ahead in the market and thereby promotes the sales of table grapes in Australia.

• Favorable climatic and geographic conditions

Australia's advantageous geographic and climatic characteristics, which is the base for growing premium fruit with desired qualities including sweetness, firmness, and long shelf life, greatly help the country's table grape business. A Mediterranean climate ideal for viticulture is found in the country's main table grape-growing regions, including Sunraysia in Victoria, the Riverland in South Australia, and portions of New South Wales and Western Australia. For optimal grape ripening, sugar development, and flavor concentration, these regions benefit from long, hot summers filled with sunshine and low humidity. A well-balanced fruit profile that appeals to both domestic and international markets is also produced by the growing season's chilly nights, which aid in retaining acidity.

Additionally, because of these climatic circumstances, fungal diseases are less common, lowering the need for chemical interventions and encouraging more environmentally friendly farming methods. Given the arid climate, grapes' geographic proximity to the Murray and Darling Rivers guarantees access to reliable, superior irrigation. Drip irrigation and other effective water management techniques ensure precise control over vine hydration, increasing productivity and fruit consistency while also supporting resource conservation.

Large-scale vineyards with space for growth and mechanization are made possible by Australia's interior's expansive open landscapes, which contribute to increased productivity and efficiency. Additionally, the seasonal harvest window, which runs from November to May, gives Australian growers a competitive edge in international trade by enabling them to supply fresh grapes to markets abroad during the off-season in the northern hemisphere. Australia's capacity to produce superior grapes that satisfy exacting export requirements and customer expectations is supported by this seasonal advantage as well as advantageous geography. The U.S. Department of Agriculture (USDA) projects that Australia's table grape output will rise from an estimated 210,000 metric tons (MT) in 2022–2023 to a record 220,000 MT in marketing year 2023–2024. Overall, Australia is positioned as a major player in the global table grape market due to the ideal conditions created by the country's climate and location, which enable constant, high-quality grape production.

Australia Table Grape Market Segmentation Analysis

• Online channels under the distribution segment are growing rapidly

By distribution channel, the Australian table grape market is segmented into online and offline. Online channels allow businesses to target potential customers and offer a wider customer base. Online distribution channels have expanded in Australia due to the country's rising urbanization and increasing government initiatives to encourage economic digitization. Thus, the increasing use of smartphones and the Internet has also increased market expansion. For instance, according to the Australian Communication and Media Authority, in 2022, 93% of Australians owned a household internet connection, a steady increase from 91% in 2021.

Considerable growth in the urban population, combined with ongoing government investments to digitize the economy, has provided a major boost to the use of digital platforms for purchasing consumer goods. According to the World Bank, in 2024, the urban population accounted for 87% of Australia’s total population. Likewise, the prevalence of smartphone adoption, followed by a growing transition towards 5G networks, has also led the governing authorities to invest in internet expansion across major regions, which has further impacted the usage of online channels.

According to the GSMA’s “The Mobile Economy Asia Pacific 2024”, 5G will account for 94% of the total network mix in Australia, thereby showing significant growth from the 45% share recorded in 2023. Moreover, the same survey also specified that the subscriber penetration for 5G is also anticipated to grow to 88% while the smartphone adoption is projected to rise from 89% in 2023 to 94% in 2030. Through such growing advancements in the country’s network infrastructure, the usage of online mediums for buying table grapes offers a cost-effective approach to consumers that eliminates their physical labor of going to the stores.

Additionally, the ongoing traceability practices by the Australian Table Grape Association (ATGA) to understand the customer behaviour and their preference regarding the type of table grapes has further led to various development in e-commerce platforms to gather and analyse consumer data which will assist the domestic as well the international players to effectively commercialize their table grapes that meets the required consumer standards.

Moreover, over the past ten years, Australia's table grape industry has experienced significant growth, increasing exports by fifty per cent and production by more than a third, which has also increased the sale of table grapes online.

Furthermore, Harris Farm Markets is one of the major providers of table grapes in Australia through online mediums. Additionally, D&C Campisi Pty Ltd and Marciano Table Grapes also offer table grapes online, which have had a favourable effect on Australia's online distribution market. In addition to online retailers, campaigns and events aimed at commercializing Australian table grapes are anticipated to be another driving element.

Australia Table Grape Market Company Products

• Sun World’s The Autumn crisp grapes are an unforgettable culinary experience, large clusters of firm and crisp green berries bursting with sweet flavor nuances and slight hints of Muscat.
• Sun World midnight beauty brand grapes are large and crisp, bursting with decadent sweetness and antioxidants; they are the perfect summer berries for a refreshing day treat.
• The ruby rush grape is a type of table grape that focuses on innovative early-season grapes, providing its unique availability, crisp texture, sweet neutral flavor, and easy-to-eat size, making it a crowd-pleaser.

Segmentation:

• By Variety
  • Seeded
  • Seedless
• By Distribution Channel
  • Offline
  • Online
• By State
  • Victoria
  • Queensland
  • New South Wales
  • Others

1. Executive Summary

2. Market Snapshot

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. Business Landscape

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. Technological Outlook 

5. Australia Table Grapes Market By Variety (2020-2030)

5.1. Introduction

5.2. Seeded 

5.3. Seedless

6. Australia Table Grapes Market By Distribution Channel (2020-2030)

6.1. Introduction

6.2. Online

6.3. Offline

7. Australia Table Grapes Market By State (2020-2030) 

7.1. Introduction

7.2. Victoria

7.3. Queensland

7.4. New South Wales

7.5. Others

8. Competitive Environment and Analysis 

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. Company Profiles

9.1. AM FRESH Group

9.2. Sun World International LLC 

9.3. Costa Group

9.4. Fresh Produce Group

9.5. GrapeCo Australia

9.6. J & F Lazzara & Sons Pty Ltd.

9.7. Marciano Table Grapes

9.8. Grapeland

9.9. Alpha Fresh Pty Ltd

9.10. ALBYFARMS PRODUCE Pty Ltd.

10. Research Methodology

AM FRESH Group

Sun World International LLC 

Costa Group

Fresh Produce Group

GrapeCo Australia

J & F Lazzara & Sons Pty Ltd.

Marciano Table Grapes

Grapeland

Alpha Fresh Pty Ltd

ALBYFARMS PRODUCE Pty Ltd.

Research Methodology

1. Research Design

Our research methodology is built on Knowledge Sourcing intelligence’s (KSI) proprietary research model developed by our experts over 10 years of rigorous and meticulous service and delivery in the market research industry. The model has been continuously refined, updated, and integrated into our research process over the years to cater to all aspects of what the market and user demand. This model integrates primary and secondary data sources, employing both qualitative and quantitative approaches to ensure accurate market information, and robust market estimates and forecasts.

1.1. Research Objective

The primary objective is to determine the current and projected market size, trends, and competitive dynamics within the market research industry. The study focuses on key segments, such service types, end-user industries, and geographic regions, (as relevant to the industry). The study aims to identify key market trends, competitive dynamics, and growth opportunities while considering macroeconomic factors such as demographics, geography, regulatory changes, and sustainability, influencing the market’s growth. Key variables analyzed include:

• Market Estimates (Historical and Forecast over 10 years)
• Adoption of research techniques and technologies
• Investment strategies of major players
• Competitive strategies, rivalry, and market share distribution
• Market Dynamics
• Client preferences and demand patterns
• Regulatory and economic influences, and incentives

1.2. Research Process

The research process is structured in three phases:

1. Data Collection: Gathering primary and secondary data from industry stakeholders, proprietary databases, and publicly available sources.
2. Data Analysis: Processing collected data using statistical and analytical tools to derive actionable market insights and forecasts.
3. Presentation of Findings: Delivering insights through charts, graphs, tables, and analysis, for clear understanding.

2. Data Collection

2.1. Primary Sources

Primary research involves direct engagement with industry stakeholders to gather qualitative and quantitative insights. This helps validate secondary findings and provides real-time insights into an unbiased view of the market.

2.2. Secondary Sources

Secondary research leverages a wide range of credible sources to build a comprehensive dataset. Key sources include:

• Annual Reports: Financial and strategic data from major market players
• Industry Publications: Journals, whitepapers, and trade magazines
• Government and International Databases: Data from FAO, USDA, Eurostat, World Bank, OECD Stats, and other relevant government sources and industry associations
• Paid Databases: Proprietary databases providing market statistics and trend analysis.
• Press Releases and Blogs: Updates on product launches, mergers and partnerships, and technological innovations.

The following table summarizes key secondary sources:

3. Data Analysis

3.1. Market Sizing

Market sizing involves analyzing collected data to estimate market size, segment performance, and growth projections. This process uses:

• Top-Down Approach: Estimating the overall market size and breaking it down into segments
• Bottom-Up Approach: Aggregating data from individual segments to validate the total market size
• Data Triangulation: Cross-verifying data from multiple sources to ensure accuracy and reliability.

3.2. Analytical Frameworks

The study employs several analytical tools to evaluate market dynamics:

• Porter’s Five Forces Analysis: Assesses competitive rivalry, bargaining power of suppliers and buyers, threat of new entrants, and substitutes.
• PESTLE Analysis: Evaluates political, economic, social, technological, legal, and environmental factors impacting the market.
• Vendor Matrix Model: Maps key players based on product portfolio, geographic presence, and innovation strategies.

3.3. Market Forecasting

Forecasts are developed using a proprietary algorithm combining:

• Static Regression (Multivariate): Analyzes multiple variables (e.g., demand, technological advancements, economic conditions) to estimate market trends
• Dynamic Regression (Time-Series): Incorporates historical data and trends to project future market growth.

The algorithm undergoes rigorous statistical testing to ensure a high confidence level in predictions. Macroeconomic factors, such as digital transformation and globalization, are factored for long-term forecasts.

4. Data Validation

Data validation ensures the accuracy of market estimates through:

• Cross-Verification: Comparing primary interview data with secondary sources (e.g., industry reports).
• Triangulation: Using multiple data sources to corroborate findings.
• Expert Review: Consulting industry experts to validate key assumptions and projections.

5. Market Attractiveness and Competitive Landscape

5.1. Market Attractiveness Model

The market attractiveness model correlates segment market share with growth rates to identify high-potential opportunities. For example, segments with high adoption of advanced analytics or emerging markets may show stronger growth potential.

5.2. Vendor Matrix Model

The vendor matrix positions key players based on product portfolio and market presence:

• Leaders: Companies with extensive service offerings and global reach.
• Followers: Companies with moderate portfolios, expanding into new regions or services.
• Challengers: Companies which are challenging the existing players with their unique offerings or differentiating strategies.
• Niche Players: Smaller firms focusing on specialized services or regional markets but potential for growth.

6. Assumptions and Constraints

• Information Availability: The study relies on available data from industry reports, government sources, and primary research. Gaps in data are addressed through extrapolation based on historical trends.
• Market Dynamics: The forecast accounts for dynamic factors, such as technological advancements, regulatory changes, and evolving customer preferences.
• Limitations: impact of potential discrepancies in regional data availability and varying regulatory frameworks across countries.

This methodology ensures a comprehensive, reliable, and actionable analysis of the market, providing stakeholders with clear insights for strategic decision-making.